Toothpic

Brand identity and web design for a healthcare brand

Toothpic is a tele-dentistry company that provides 24/7 digital access to a dentist. They connect the public with dental specialists, and also work with insurance providers to expand their range of coverage and reduce the cost of claims.

Lead time:
14 Weeks
Sector:
Healthcare
Target Type:
Insurance Companies in the US
Website Goal:
Refresh the look and feel of the brand & Improve alignment with target customers
Services:
Web Design, Web Development, Brand
Scope
  • Adobe XD Prototypes
  • Adobe XD Design
  • Brand Identity
  • Brand Guidelines
  • Interaction Aesthetic
  • WordPress CMS
  • CDN Set Up
  • Social Media Post Templates
  • Presentation Template
Resource
  • 1 x Project Manager
  • 1 x Creative Director
  • 1 x Web Designer
  • 1 x Brand Specialist
  • 1 x Front-end Developer
  • 1 x Back-end Developer
  • 1 x Quality Assurance Tester
  • 1 x Digital Marketer

The challenge

Toothpic challenged us to evolve their brand identity and diversify their brand assets to provide their marketing team with more flexibility for their campaigns. Having experienced rapid growth, they needed to realign their brand position to their target audience and refresh their website to best represent the business online.

The Toothpic team had been battling with a difficult to use content management system and needed a platform that would enable them to implement their marketing strategy and move quickly when managing campaigns.

View site

Post-launch website results

Launching their new website design, Toothpic were looking to refresh their look and feel, and improve the user experience.

+ 1 27 %
Increase in users 2 months fromlaunch.
+ 1 47 %
Increase in page views 2 months from launch.
+ 1 8 %
Reduction in bounce rate 2 months from launch.

The brand

We combined a number of brand elements to lift the page and achieve a unique and recognisable brand.

Creating engagement

We developed an interactive design to engage visitors and guide them to enquire.

B2B and B2C

We structured the user journeys around B2B and B2C audiences, providing relevant information in each user flow.

Our approach

We partnered with Toothpic to design and build a new WordPress website in line with their marketing strategy. Alongside this, we evolved their brand to provide a greater level of flexibility for their campaigns.

Our creative design team combined the new brand assets into an interactive and polished website design.

 

 

Toothpic website and brand project

The Brand

We refreshed and expanded Toothpic’s brand guidelines to include an updated accessible logo, broadened colour palette and colour usage guide, brand shapes, patterns, typefaces, image guide, and presentation template.

As a software company in the dental space, it was important for the brand and website to achieve a soft clinical feel, but with the personality and quirkiness of a tech company.

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IPFA

A brand and website to connect the public and private sectors

IPFA is a not-for-profit membership organisation that connects public and private sector organisations to facilitate the success of infrastructure and energy projects. They provide their members with access to events, networking, bespoke training and the latest industry news.

Lead time:
16 Weeks
Sector:
Not-for-profit
Target Type:
B2B
Website Goal:
Provide a high quality platform for members, enable the Marketing team
Services:
Brand, Web Design, Web Development, Marketing Strategy, Key Messaging
Scope
  • Adobe XD Wireframes
  • Adobe XD Designs
  • WordPress CMS
  • Gated Content
  • Smart Impact CRM Integration
  • Member Login
  • Google Translate
  • Site Search
  • User Migration
Resource
  • 1 x Project Manager
  • 1 x Web Designer
  • 1 x Brand Designer
  • 1 x Front-end Developer
  • 1 x Back-end Developer
  • 1 x Quality Assurance Tester
  • 1 x Marketing Strategist

The challenge

We were challenged to refresh IPFA’s brand identity and messaging, incorporating the new look and feel into a website design that would effectively target IPFA’s core audiences and improve the user experience for existing members.

Their new website needed to provide the marketing team with maximum content management flexibility and integrate with their CRM to pull upcoming events and activities onto the site.

View site

Post-launch website results

Launching their new website design, IPFA were looking to increase engagement from their members.

+ 1 105 %
Increase in new users 6 weeks from launch
+ 1 41 %
Increase in sessions 6 weeks from launch
+ 1 12 %
Increase in page views 6 weeks from launch

Marketing workshops

We ran a number of workshops with the IPFA team to identify their target audiences and how to successfully engage these groups on their new website.

Dynamic brand patterns

Animated brand shapes and patterns were created during the branding process to add depth to the digital brand and website design.

Content architecture

Our team structured IPFA’s website content and resources to maximise engagement and visibility.

Our approach

We created a new website and knowledge hub for IPFA’s members, improving the user flows and creating a personalised login experience for each user.

Our team designed and built the website in WordPress with modular components that can be used to easily manage, edit and create new content. We then coded the components in line with IPFA’s new brand guidelines to ensure a consistent design as the website grows.

The Brand

We worked closely with IPFA’s team to evolve their brand identity, provide a flexible set of assets, and focus their brand messaging.

We guided IPFA through a series of brand workshops to define their key customer groups and messaging strategy. The outcomes of the strategy workshops were then used to create their new brand identity, focusing on their logo, typography, colour palette, imagery, patterns and dynamic assets.

Our work provided a comprehensive targeting strategy and set of branded assets to use to secure the future growth of the organisation.

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Anemoi Marine

A dynamic brand and website for an innovative shipping product

Anemoi is a leading provider of Rotor Sails to the shipping industry. Their energy saving technology offers significant reductions in fuel consumption and lowers greenhouse gas emissions by up to 30% to deliver more efficient and sustainable ships.

Lead time:
12 Weeks
Sector:
Renewable Energy / Shipping
Target Type:
B2B
Website Goal:
Increase visibility of their technology, generate enquiries
Services:
Web Design, Web Development, Digital Strategy, Digital Marketing, Brand Evolution, Infographic Design
Scope
  • Adobe XD Prototypes
  • Adobe XD Design
  • Brand Evolution and Guidelines
  • Infographic Design
  • Interaction Aesthetic
  • WordPress CMS
  • CDN Set Up
  • Marketing Strategy and SEO
Resource
  • 1 x Project Manager
  • 1 x Creative Director
  • 1 x Web Designer
  • 1 x Brand Specialist
  • 1 x Front-end Developer
  • 1 x Back-end Developer
  • 1 x Quality Assurance Tester
  • 1 x Marketing Strategist
  • 1 x Digital Marketer

The challenge

Anemoi challenged us to deliver an interactive website that would bring their revolutionary energy saving technology to life and engage prospective customers. It needed to reflect the innovative and high performance nature of the business while generating new enquiries.

Anemoi had an existing brand that needed to be evolved and expanded to meet the growing needs of the business. We formalised the new brand within a brand book to enable the Anemoi team to consistently apply the brand long after the launch of their new website.

View site

Dynamic brand patterns

We drew on inspiration from ship sonar systems and water ripples to create a series of dynamic brand patterns that featured different interlocking circles. Implementing movement within the brand added depth and personality, as well as creating a more engaging digital experience.

Infographics and animations

Infographics and animations were produced to create an engaging design that didn’t rely on written text.

Brand identify refresh

A series of icons, shapes and patterns were produced as part of the brand identity refresh.

Our approach

We introduced new colours and brand patterns to Anemoi’s brand to add depth and flexibility. The new brand was implemented throughout the website to provide a dynamic and engaging user experience. We then created a set of brand guidelines to formalise how the brand and assets should be used by the team.

To compliment the brand work, our designers created a number of infographics to support the written website copy and communicate key messages.

In order to create an engaging website with lots of movement and transitions, we introduced an interactive design with parallax effects, colour transitions and hover states.

We codified some of the brand patterns into dynamic assets that could be used throughout the site. Our team implemented an interactive scroll animation on the homepage which responds to the scroll speed of the user and demonstrates Anemoi’s technology.

Digital strategy

We collaborated with Anemoi to develop a digital strategy to increase their search engine visibility. Our marketing team worked closely with Anemoi to produce a comprehensive keyword strategy that would improve their keyword rankings and drive high quality organic traffic to their new new website.

We began by identifying pages that could act as specific landing pages for organic search traffic and began to build up keyword groups around them. By devising these keyword groups we were able to effectively target Anemoi’s target audiences and drive increased levels of traffic from Google.

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Minale + Mann

An award winning website with incredible digital marketing results

Minale + Mann are an exciting and vibrant architectural design and build company based in London. They approached Plug & Play because they were looking for high levels of attention to detail and quality.

Lead time:
6 months
Sector:
Professional Services, Construction
Target Type:
B2C and B2B
Demographic:
Wealthy Property Owners
Website Goal:
Generate Enquiries
Services:
Web Design, Digital Marketing
Awards:
Awwwards - HM Award
CSS Awards - Special Kudos
Drum Design Awards - Highly Commended
Scope
  • Adobe XD Wireframes
  • Adobe XD Designed Prototypes
  • Digital Marketing
  • Front-end
  • WordPress CMS
  • Digital Marketing Retainer
  • Brand Identity
Resource
  • 1x Marketing Strategist
  • 1x Digital Marketing Specialist
  • 2x Website Designers
  • 2x Front-End Programmers
  • 2x Back-End Programmers
  • 1x Project Manager
  • 2x Quality Assurance Testers

Post-launch website results

We focused on transforming Minale + Mann’s SEO strategy and implementing designs that reassured visitors throughout the conversion funnel. This resulted in large improvements to both organic keyword positions and the online conversion rate.

+ 1 23
Keywords now on page 1 of Google that they were not ranking for before the new website
+ 1 91 %
Increase in organic traffic generated from keywords tracked in Moz.com
- 1 30 %
Reduction in bounce rate from organic traffic when comparing before and after launch

Before and after

old version of the minale and mann seymour walk page Seymore walk case study banner web design

Post-launch keyword results

10 21 31 42 62 52 0 Mar 5 Jun 11 Sep 17 Apr 1 Dec 24 Jul 8 Oct 14 Jan 20 Aug 21 Nov 27 #1-3 #4-10 #11-20 Before After

The challenge

This project was all about uncompromising quality. At every touch point we needed to deliver immersive aesthetic interactions with beautiful art directed imagery and video.

View site

Built for SEO

As with all of our websites, the Minale + Mann code base has been produced to be highly semantic and in line with SEO best practices.

Fully content managed

Minale + Mann’s internal marketing team have been enabled to update content, text, imagery, layouts and menus with their WordPress CMS.

Touch optimised for mobile

The analytics of the old website highlighted that a high proportion of their visitors use mobile devices so the touch aesthetic was one of our key considerations.

The brand

Minale + Mann already had an established brand identity when we engaged, but it didn’t reflect the “refined industrial” feel of their portfolio. It was too playful, rather than sophisticated or sleek.

Our approach was to elevate the brand by adopting a style and a colour palette that was in keeping with Minale + Mann’s architectural design ethos.

Brand Guidelines

Sebastian Mann

“This has to be one of the sexiest, most sleek, graphically beautiful, efficiently performing websites out there! In other words……it’s ‘sh*t hot’! I am seriously thrilled with it”

premium Minale and Mann designed kitchen minale and mann built living room

Results

The new website has significantly increased Minale + Mann’s market penetration. Plug & Play targeted a number of high value keywords on the new website and meaningfully increased their keyword placement in Google, driving more high quality traffic to generate more high quality leads.

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GPE iPhone 2 GPE iPhone 1

Grand Prix Events

A 111% increase in eCommerce conversion rate for a leading ticket retailer.

Grand Prix Events is an established online retailer that sells tickets in the luxury sports sector. Building on their wealth of experience in eCommerce, they recognised the need to develop a new website that would increase their revenue. They needed to develop their organic keyword positions in search engines and improve their online conversion rate.

Lead time:
12 months
Sector:
Events / Tickets
Target Type:
B2C and B2B
Demographic:
Wealthy Consumers / Hospitality
Website Goal:
Sell Tickets
Services:
eCommerce Web Design, Digital Marketing
Awards:
UK Digital Growth Awards - eCommerce Site Of The Year Nomination
Scope
  • Custom Design
  • SVG Interactive Maps
  • WooCommerce
  • WordPress
  • Varnish Cache
  • Global CDN Management
  • IP Location Detection
  • Multi-currency
  • Xero Integration
  • Content Migration
  • Ongoing support
Resource
  • 1x Marketing Strategist
  • 1x Digital Marketing Specialist
  • 2x Website Designers
  • 2x Front-End Programmers
  • 2x Back-End Programmers
  • 1x Project Manager
  • 2x Quality Assurance Testers

Post-launch website results

We focused on streamlining the user journey and implemented designs that reassured visitors through the conversion funnel. This resulted in significant improvements to engagement, eCommerce conversion rate and revenue.

+ 1 22 %
Increase in revenue as tracked by Google Analytics 6 months following launch.
+ 1 111 %
Increase in eCommerce conversion rate of visitors to paying customers as tracked in Google Analytics 6 months following launch.
- 1 16 %
Reduction in bounce rate as tracked by Google Analytics 6 months following launch.
mobile screenshot of the grand prix events homepage f1 tickets megamenu on a phone event information article for the Bahrain grand prix

Our approach

Our new design focused on high quality imagery that illustrated the excitement of attending a Grand Prix. Custom circuit maps help users understand where a seat is located, and image galleries on the product pages show users what the view from their seat will be like.

 

desktop view of the grand prix events homepage

Location detection

Depending on where you are in the world the website can automatically detect your location and supply the ticket prices in your localised currency.

The grand prix events megamenu

Xero integration

To streamline operations the website is seamlessly connected to Xero, the accountancy software. This enables orders and invoices to be raised automatically, cutting down on back-office admin work.

screen shot of the ticket page for the Australian grand prix

Multi-Currency

The website takes sales in 4 currencies, with each Grand Prix having its own base currency in the back-end.

Club Corner (Block 1 &2) ticket page for the British Grand Prix

Conversion rate focus

The website has been designed to massively increase the online conversion rate. We saw large increases in visitor to purchasing rates following launch.

Search engine optimisation

A key consideration for the launch of the new Grand Prix Events website was SEO. Increasing search visibility in Google and improving rankings for key search terms is the first step in increasing online conversions, so we undertook a detailed SEO review of the website; optimising urls, on page content and meta titles and descriptions as well as implementing a comprehensive 301 strategy before launch.

A break down of design elements of the Grand Prix Events website

Our SEO research showed us that users were most likely to search for race specific keywords such as ‘British Grand Prix tickets’ or ‘Tickets to the Australian GP’ so we knew it was likely that users would land directly on a specific Grand Prix page, rather than the Homepage. With this in mind, each race has its own section of the website, containing useful information about attending the event and a variety of different ticket and package options. A secondary navigation allows users to navigate easily through each of the pages relevant to the race they’re interested in.

A f1 driver in their car
mobile view of the International Pits Straight (Block 1-3) product page

Developing the brand

Our brief was to develop a subtle evolution of the brand that would still be instantly recognisable by Grand Prix Events’ existing client base. We focused on refining what was already there, making the form and shape of their device more unique and distinct.

Grand Prix Events full sized logo

Brand Guidelines

Daniel Bois, Grand Prix Events

“Plug & Play understood our vision of creating an industry leading online platform to promote sports hospitality and event ticket sales. From start to finish they were always on hand to support us throughout. Deadlines and the proposed budget were met. I would highly recommend working with the Plug & Play team of experts.”

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Home and Roost

Generating a 76% increase in revenue for a family run online retailer

Home & Roost sell hutches, runs and accessories for rabbits and other domestic pets. Seeking to expand on their success, they approached Plug & Play for a new eCommerce solution and a digital marketing strategy.

Lead time:
4 Months
Sector:
Retail
Target Type:
B2C
Demographic:
Family Consumers
Website Goal:
Increase Online Sales
Services:
eCommerce Web Design, Digital Marketing
Scope
  • Custom Design
  • WooCommerce
  • WordPress
  • Search Engine Optimisation
  • Pay Per Click
  • Facebook Ads
  • Google Shopping
Resource
  • 1x Marketing Strategist
  • 2x Digital Marketing Specialists
  • 1x Website Designer
  • 1x Front-End Programmer
  • 1x Back-End Programmer
  • 1x Project Manager
  • 1x Quality Assurance Tester

Post-launch website results

In order to drive revenue for Home and Roost, we focused on delivering material improvements to their organic Google keyword positions, eCommerce conversion rate and Google Ad campaigns.

+ 1 88 %
Increase in eCommerce transactions as tracked by Google Analytics.
+ 1 76 %
Increase in website revenue as tracked by Google Analytics.
+ 1 106 %
Increase in organic traffic as tracked by Google Analytcis.

Challenge

When we started work with Home & Roost their PPC was struggling with high costs and lower than expected returns. Their website SEO was also experiencing issues with page speed, lack of content and poor keyword targeting. We overhauled their digital marketing strategy and rebuilt their website, delivering a significant return on investment.

View site

Full length image of a product page on the walls and floors website

Google Ads and conversion rate optimisation

After an initial review of Home & Roost’s existing Google Ads account we realised that we needed to rebuild their campaigns from the ground up. Within a few months we were able to demonstrate that we had increased their revenue from PPC visitors by more than 146%. We achieved this by reducing their CPC (Cost Per Click) by 52% and increasing their PPC eCommerce conversion rate by 50%.

 

Post-launch keyword results

189 157 126 94 63 31 0 May 22 Jul 24 Sep 25 Nov 27 Jan 29 Apr 2 Jun 4 Aug 6 Oct 8 Dec 10 #1-3 #4-10 #11-20 #21-50 #51+
Home and Roost Logo

“Working with the team at Plug & Play has been a pleasure, their professional and positive attitude to whatever you throw at them is refreshing and from past experience most welcome. P&P’s desire to understand our business from the start of our relationship has enabled us to grow into new areas of the market we hadn’t considered before.

We see Plug and Play as part of our business family rather than an agency we use and look forward to the future as we go from strength to strength.”

Home and Roost Logo

Alan Brimm, Home and Roost, Director

responsive woocommerce website design eCommerce web design woocommerce website development

Improving display advertising

When we initially took control of the Home & Roost display advertising it was struggling with high costs, low click volume and poor audience targeting.

Following our work, year on year impressions were up more than 13%, clicks grew by more than 874% and the click through rate was up by about 758%. All of this was achieved with a negligible increase in the budget.

SEO optimised

We helped Home and Roost improve their rankings by targeting valuable organic keywords that would drive sales. We assigned a keyword focus for each page and generated new engaging content. We created product page content to encourage search engine rankings and drive conversions.

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