Digital Marketing Services

Increase lead generation and sales with our proven strategies and cross-sector insights.

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Developer coding new website Digital Marketing meeting for new project website walkthrough meeting London Office break area

Our clients are typically ambitious businesses that are growing, changing and adapting to succeed.

At Plug & Play we’re hugely people centric. Our digital marketing team aren’t just technocrats; we collaborate with a huge range of clients on their business models, strategies and tactics. This gives us a broad range of experience and insight that we can bring to the table to help deliver a solid return on investment.

A good fit

Our most successful relationships are with clients who have an established digital presence, often have a strategy or a plan and have probably worked with another agency previously.

When we come in, we make a transformational shift in your digital marketing; quickly identifying opportunities and closing down ideas that are not paying for themselves. Chances are we’re probably going to confirm some suspicions you had, as well as provide fresh data-led insights you didn’t know about. We then focus on delivering your digital marketing, ensuring that we’re adding value and delivering services where there is good commercial rationale to produce a sensible return on investment.

1. Digital Marketing Strategy

As one of our most popular digital marketing services, our strategy work provides your team with the tools needed to drive your marketing forwards.

This is most commonly combined with the delivery of a new website, however a digital marketing strategy is also a great way to enable your marketing team (with or without a new website).


We’ll complete:

  • Competitor analysis
  • Benchmark existing SEO performance
  • Keyword research
  • Keyword recommendations
  • Digital marketing strategy to achieve business goals

2. SEO Audit

Our SEO audits benchmark your existing performance against your ranking potential. We’ll review the technical SEO of your website and highlight the actions that can be undertaken to improve performance.


An SEO audit will typically include:

  • A review of existing SEO performance
  • On-page SEO recommendations
  • Technical SEO audit
  • Speed & Core Web Vitals review
  • Actions that can be undertaken to improve SEO performance
  • Process recommendations to ensure compliance with SEO best practice

3. Digital Marketing Retainer

We’ll work closely with your marketing team to drive on-going improvements based on data, delivering business-changing results for your business.


We do this by leveraging the marketing channels that will generate the greatest return for your business. This might include Search Engine Optimisation (SEO), Pay Per Click Advertising (PPC), Paid Social, Conversion Rate Optimisation (CRO) and a number of other channels.



4. Brand Strategy

Our Marketing Strategists will collaborate with key business stakeholders to define your brand story. Your brand strategy will impact all parts of your business and helps to build an emotional connection with your customers while improving customer alignment and targeting.


Key deliverables:

  • Brand positioning in the market
  • Persona development and targeting
  • Brand purpose, mission and values
  • Value proposition
  • Key messaging
  • Getting to the heart of ‘why you’ and ‘so what?’
Daniel Bois, Grand Prix Events

“P&P understood our vision creating an industry leading online platform to promote sports hospitality and event ticket sales. From start to finish they were always on hand to support us throughout. Launching the new website was challenging as key rankings had to be retained. The exceptional project management contributed to the final result being a visually appealing and well working eCommerce platform, ready for customers to transact.”

Minale + Mann

We increased Minale + Mann’s organic traffic by 91% as part of an ongoing digital marketing retainer.

You can see the results before and after our engagement in the chart from Moz. The blue bars represent the keywords ranking in positions 1-3 in Google, green is the remainder of page 1 in Google, purple is page 2.

10 21 31 42 62 52 0 Mar 5 Jun 11 Sep 17 Apr 1 Dec 24 Jul 8 Oct 14 Jan 20 Aug 21 Nov 27 #1-3 #4-10 #11-20 Before After

Make it a retainer



Flexible retainer where you can pivot your spend across multiple services


1 month rolling contract.

You’re not tied in because it’s our job to make sure that we’re delivering ROI


Zero waste.

Roll unused funds from one month to the next as needed


Dedicated account manager.

Your dedicated account manager will be your primary point of contact

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