Digital Marketing Services

Rank 375% higher in search engines

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We collaborate with our clients to help them attract and convert more prospective customers with SEO, PPC, Paid Social and Conversion Rate Optimisation.

Unleash your digital marketing success

Leveraging proven digital marketing strategies, we help our clients increase their lead generation and sales.

We work across a huge range of sectors and businesses, enabling us to bring cross-sector insights and data to help you get the most from your online marketing.

“We very quickly saw an increase in search engine visibility and our keyword rankings are continuing to climb.”

Amandine Simoni, Marketing Director, Hightekers

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Our clients are typically ambitious businesses that are growing, changing and adapting to succeed.

In collaboration with internal marketing teams, we create powerful marketing strategies that combine multiple channels and tactics to maximise your return on investment.

We follow an implement, measure and refine process to continually optimise your campaigns.

A good fit

Most of our clients have an established digital presence and often have a marketing strategy or a plan in place. They’ve worked with another agency but aren’t seeing the results that they know they can achieve.

When we come in, we make a transformational shift in your digital marketing; quickly identifying opportunities and closing down ideas that are not paying for themselves. Chances are we’re probably going to confirm some suspicions you had, as well as provide fresh data-led insights you didn’t know about. We then focus on delivering your digital marketing, ensuring that we’re adding value and delivering services where there is good commercial rationale to produce a sensible return on investment.

Our clients rank 375% higher with our SEO services

With a data-first approach, we analyse hundreds of keywords and assess them against the competitive metrics of your website to determine which keywords you can statistically rank for in search engines. We’ll select the best strategies for your business based on your competitive position in the marketplace.

On average, our clients increase their search engines visibility by 375% within 3 months.

SEO results

The charts above show some of the keyword results achieved by our clients. Blue bars represent keywords ranking in the top 3 positions of Google, green bars represent keywords ranking on the rest of page 1, and purple bars represent rankings on page 2.

Ready to accelerate your marketing results?

Our team of experts is ready to discuss your marketing strategy and lead generation.

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1. Digital Marketing Strategy

As one of our most popular digital marketing services, our strategy work provides your team with the tools needed to drive your marketing forwards.

This is most commonly combined with the delivery of a new website, however a digital marketing strategy is also a great way to enable your marketing team (with or without a new website).


We’ll complete:

  • Competitor analysis
  • Benchmark existing SEO performance
  • Keyword research
  • Keyword recommendations
  • Digital marketing strategy to achieve business goals

2. SEO Audit

Our SEO audits benchmark your existing performance against your ranking potential. We’ll review the technical SEO of your website and highlight the actions that can be undertaken to improve performance.


An SEO audit will typically include:

  • A review of existing SEO performance
  • On-page SEO recommendations
  • Technical SEO audit
  • Speed & Core Web Vitals review
  • Actions that can be undertaken to improve SEO performance
  • Process recommendations to ensure compliance with SEO best practice

3. Digital Marketing Retainer

We’ll work closely with your marketing team to drive on-going improvements based on data, delivering business-changing results for your business.


We do this by leveraging the marketing channels that will generate the greatest return for your business. This might include Search Engine Optimisation (SEO), Pay Per Click Advertising (PPC), Paid Social, Conversion Rate Optimisation (CRO) and a number of other channels.



4. Brand Strategy

Our Marketing Strategists will collaborate with key business stakeholders to define your brand story. Your brand strategy will impact all parts of your business and helps to build an emotional connection with your customers while improving customer alignment and targeting.


Key deliverables:

  • Brand positioning in the market
  • Persona development and targeting
  • Brand purpose, mission and values
  • Value proposition
  • Key messaging
  • Getting to the heart of ‘why you’ and ‘so what?’
Sebastian Mann

“I’ve worked with a number of web development and digital marketing agencies previously, and Plug & Play are a cut above the rest. Fabulous team, great design and development, and highly professional.”

PPC & Paid Ads

Whether you have an existing PPC setup, are exploring paid channels for the first time, or would like to branch out to something new like Google Shopping Ads, Display Advertising or Paid Social, our team can help increase your lead generation and ROI with paid

10:1 return for every pound spent on advertising.

We implemented a brand new PPC campaign and opened up a new marketing channel for luxury wallpaper retailer Cole & Son.

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188% increase in PPC revenue for an international eCommerce website

We delivered Pay Per Click marketing and Google Shopping Ads for Daylight Company, a specialist light retailer.

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“Plug & Play’s grasp of the importance of creating a website that sells stuff and getting potential customers looking in your direction was what initially attracted me. But it was Plug & Play’s commitment to our vision, the transparent nature of their work, the speed at which jobs were completed and most important the excellent results we’ve seen is why I wouldn’t hesitate to recommend Plug and Play.”

Alan Brimm, Director, Home & Roost

Conversion Rate Optimisation

Our team delivers conversion rate optimised designs with every website project. By focusing on your customers personas and how we guide them through the conversion funnel, we can convert more website visitors into enquiries.

111% increase in conversion rate for a ticket retailer

We delivered a high performance website for F1 ticket retailer Grand Prix Events.

Our conversion optimisation drove a 111% increase in ticket sale conversion rate following launch.

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eCommerce web design

88% increase in eCommerce transactions for a family-owned hutch retailer

We delivered an optimised eCommerce website to drive new sales and revenue.

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Make it a retainer



Flexible retainer where you can pivot your spend across multiple services


1 month rolling contract.

You’re not tied in because it’s our job to make sure that we’re delivering ROI


Zero waste.

Roll unused funds from one month to the next as needed


Dedicated account manager.

Your dedicated account manager will be your primary point of contact

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