For most online businesses, there are two main ways to receive an inbound lead: a contact form enquiry from the website or phone call. However our experience as an agency has shown us that while almost 100% of our new customers track their contact form enquiries online, fewer than 5% track their inbound calls. So why is this? Well, call tracking is one of those technologies that people usually don’t realise is relevant to them. Many of our new customers report feeling that their business is too small to be tracking calls and that the costs outweigh the benefits, especially when contact form tracking is free.
As advocates of call tracking, even in small businesses, Plug & Play believe that the insight gained by tracking all inbound leads by far outweighs the monthly fee. By the end of this article, you’ll be armed with all of the information you need to make a decision on whether call tracking is for you and your company.
So first thing’s first… what is call tracking?Read More