Minale + Mann

An award winning website with incredible digital marketing results

Minale + Mann are an exciting and vibrant architectural design and build company based in London. They approached Plug & Play because they were looking for high levels of attention to detail and quality.

Lead time:
6 months
Sector:
Professional Services, Construction
Target Type:
B2C and B2B
Demographic:
Wealthy Property Owners
Website Goal:
Generate Enquiries
Services:
Web Design, Digital Marketing
Awards:
Awwwards - HM Award
CSS Awards - Special Kudos,
Drum Design Awards - Highly Commended
Scope
  • Adobe XD wireframes
  • Adobe XD designed prototypes
  • Digital Marketing
  • Front-end
  • WordPress CMS
  • Digital Marketing Retainer
  • Brand Identity
Resource
  • 1x Marketing Strategist
  • 1x Digital Marketing Specialist
  • 2x Website Designers
  • 2x Front-End Programmers
  • 2x Back-End Programmers
  • 1x Project Manager
  • 2x Quality Assurance Testers

Post-launch website results

We focused on transforming the SEO strategy and implementing designs that reassured visitors through the conversion funnel. This resulted in large improvements to both organic keyword positions and eCommerce conversion rate.

+ 1 23
Keywords now on page 1 of Google that they were not ranking for before the new website
+ 1 91 %
Increase in organic traffic generated from keywords tracked in Moz.com
- 1 30 %
Reduction in bounce rate from organic traffic when comparing before and after launch

Before and after

old version of the minale and mann seymour walk page Seymore walk case study banner web design

The challenge

This project was all about uncompromising quality. At every touch point we needed to deliver immersive aesthetic interactions with beautiful art directed imagery and video.

View site

Built for SEO

As with all of our websites, the Minale + Mann code base has been produced to be highly semantic, and in line with SEO best practices.

Cannon Place case study banner

Fully content managed

Minale + Mann’s internal marketing team have been enabled to update content, text, imagery, layouts and menus with their WordPress CMS.

Minale and Mann custom case study selection menu

Touch optimised for mobile

The analytics of the old website highlighted that a high proportion of their visitors use mobile devices so the touch aesthetic was one of our key considerations.

The brand

Minale + Mann already had an established brand identity when we engaged, but it didn’t reflect the “refined industrial” feel of their portfolio. It was too playful, rather than sophisticated or sleek.

Our approach was to elevate the brand by adopting a style and a colour palette that was in keeping with Minale + Mann’s architectural design ethos.

Brand Guidelines

Sebastian Mann

“This has to be one of the sexiest, most sleek, graphically beautiful, efficiently performing websites out there! In other words……it’s ‘sh*t hot’! I am seriously thrilled with it”

premium Minale and Mann designed kitchen minale and mann built living room

Results

The new website has significantly increased Minale + Mann’s market penetration. Plug & Play targeted a number of high value keywords on the new website and meaningfully increased their keyword placement in Google, driving more high quality traffic to generate more high quality leads.

Related work

Start your project