Architect Website Design
Minale + Mann are a London based firm who approached us looking for specialist architect website design. They needed a new architect website that would generate more leads. They already had an architect website, but it was very dated and didn’t show off their strong portfolio of work. Minale + Mann also approached us for a new brand as their current brand wasn’t suitable for the kind of clients they were winning. The new architect website design would incorporate this new brand.
Our architect website design team worked with the marketing team at Minale + Mann to produce wireframes for their new website. This enabled everyone to understand the pages that the architect website would launch with and how each of these pages would flow.
The next step in the architect website design process was to create the homepage design. We agreed that a successful architect website needed to put imagery at the forefront of the design and make use of subtle videos and animations where possible. This innovative architect website design meant that for users browsing a number of different architect websites, looking at the Minale + Mann website was an enjoyable experience. If a user is engaged and interested in the content of the architect’s website, then they are more likely to convert.
Websites for architects
Our digital marketing agency understood that for Minale + Mann’s new architect website to be successful it had to get more traffic. A key way of getting more visitors to the website is to focus on SEO and PPC. We created a variety of PPC campaigns, meaning that when users searched for keywords relevant to Minale + Mann, their architect website had an advert at the very top of the page. PPC is excellent at generating immediate results, but we find that a two pronged approach of PPC and SEO is most beneficial. Our team developed and implemented an SEO strategy that enormously improved this architect’s website’s search engine rankings and generated highly relevant traffic.