Architect Websites | Architect Website Design | Plug & Play

Minale + Mann are an exciting and vibrant architectural design and build company based in London. They approached Plug & Play because they were looking for extremely high levels of attention to detail and quality.

 

Lead Time: 6 months
Sector: Professional Services, Construction
Target type: B2C and B2B
Demographic: Wealthy Property Owners
Website Goal: Generate enquiries
Services: Web design, digital marketing
Awards: Awwwards HM Award, CSS Special Kudos

Scope

Adobe XD wireframes
Adobe XD designed prototypes
Digital Marketing
Front-end developed
WordPress CMS developed
Digital Marketing Retainer
Brand Identity

 

Resource

1x Marketing Strategist
1x Digital Marketing Specialist
2x Website Designer
2x Front-End Programmer
2x Back-End Programmer
1x Project Manager
2x Quality Assurance Testers

Minale + Mann beforeMinale + Mann after

Post-launch website results

 

Minale + Mann saw a huge increase in Page 1 positions in Google, with a number of strategic wins in the London architecture and interior design sectors, driving high quality inbound leads.

+23

Keywords now on page 1 of Google that they were not ranking for before

+91%

Increase in organic traffic generated from keywords tracked in Moz.com

-30%

Reduction in bounce rate from organic traffic when comparing before and after launch.

The challenge

 

This project was all about uncompromising quality. At every touch point we needed to deliver immersive aesthetic interactions with beautiful art directed imagery and video.

Built for SEO

 

As with all of our websites, the Minale + Mann code base has been produced to be highly semantic, and in line with SEO best practices.

 

Fully content managed

 

Minale + Mann’s internal marketing team have been enabled to update content, text, imagery, layouts and menus with their WordPress CMS.

 

Touch optimised for mobile

 

The analytics of the old website highlighted that a high proportion of their visitors use mobile devices so, the touch aesthetic was one of our key considerations.

 

 

 

“This has to be one of the sexiest, most sleek, graphically beautiful, efficiently performing websites out there! In other words……it’s ‘shit hot’! I am seriously thrilled with it”

 

Sebastian Mann, CEO, Minale + Mann

 

 

Result

 

The new website has significantly increased Minale + Mann’s market penetration. Plug & Play targeted a number of high value keywords on the new website and meaningfully increased their keyword placement in Google, driving more high quality traffic to generate more high quality leads.