Trusted by ambitious organisations across every major sector
Brand projects See what Plug & Play has created.
One Trading
A dynamic rebrand for a Fintech & Crypto disruptor
- Branding
- Web Design
- B2B
- B2C
- Crypto
- Finance
- Technology
Give a Grad a Go
+51% increase in UK search engine visibility following launch of a new digital ecosystem for a global recruitment agency.
- Branding
- Digital Marketing
- Web Design
- B2B
- B2C
- Recruitment
Idealex
Brand strategy and identity for a new fintech company
- Branding
- UX / UI Design
Aerospace Global News
243% increase in search engine visibility for a global aerospace news outlet
- Branding
- Digital Marketing
- Web Design
- B2B
- B2C
- News
D Law
91% increase in organic keyword rankings with a new brand and website for a US law firm
- Branding
- Digital Marketing
- Web Design
- B2C
- Law
Bond Global
425% increase in search engine visibility for a recruitment agency looking to attract high quality new clients
- Branding
- Digital Marketing
- Web Design
- B2B
- Recruitment
Capabilities
- Brand strategy
- Brand identity
- Digital brand guidelines
- Brand activation
- Brand refresh & evolution
- Comms strategy
Brand Identityfrom concept to implementation
Concept creation
Exploring creative direction through research and positioning and persona development, the team creates moodboards and early concept work - laying the foundation for a distinctive, strategically aligned brand identity.
Brand development
A 'show early, show often' approach keeps development collaborative, with the finished identity documented in a comprehensive brand guidelines book for managing the brand consistently online and offline.
Brand implementation
An in-house design team brings the new identity to life across every deliverable needed, from presentation decks and social templates to merchandise and brochures - keeping it consistent as the brand grows.
Plug & Play's brand team collaborates to refresh the visual identity and build a full brand toolkit - addressing the areas that need work and creating brand guidelines that ensure it's implemented correctly across every touchpoint.
- Logo design
- Colour palette
- Typography
- Spacing & Alignment
- Brand patterns & shapes
- Dynamic brand assets
- Images & illustrations
- Design ecosystems
Plug & Play builds living brand systems, motion principles and component-level behaviour that internal teams can build from immediately. From tone of voice to animation, every element is documented so brand DNA stays strong no matter how fast the business grows.
From the team
James NixonCreative Director
The investment behind a market-leading brand
Marketing leaders, CMOs and Creative Directors who partner with Plug & Play understand that a brand - and the agency behind it - is central to positioning and growth.
Most clients arrive with an existing brand that needs reworking to properly represent their position in the market, which is why brand evolution starts from £5,000, scaling upward depending on the scope of work. Branding typically ranges from £5,000 to £50,000.
A track record worth knowing
20y+
delivering digital product leadership
650+
projects delivered
96%
would recommend
4.9*
average project review rating
Interested in working with us?Book a 30 minute intro call.
Trusted by leading organisations
Have questions?
Plug & Play cover the full journey – brand strategy, visual identity and toolkit, guidelines, activation and refresh – built to work across every touchpoint.
Branding typically ranges from £5,000 to £50,000, with brand evolution starting from £5,000 and scaling with the scope of work. Plug & Play always agree a clear cost before any work starts.
Both. Plug & Play evolve existing brands – brand evolution is one of the most popular services, refreshing and modernising a brand for where the business is headed.
Yes, Plug & Play creates new brands, from initial strategy and positioning through to full visual identity and guidelines, designed to grow and scale as a digital brand from day one.
Yes, Plug & Play regularly works alongside in-house brand and marketing teams to collaborate.
Yes, logo, typography, colour palette, imagery and component libraries, ensuring consistency across every touchpoint.
Yes, brand content across web, social and video, keeping voice and identity consistent wherever a business shows up.
Strong, consistent branding builds trust and recognition, which improves click-through and conversion – and increasingly strengthens SEO and AI visibility too, since search engines and AI platforms favour recognisable, authoritative brands.
Positioning, audience research, competitor analysis, tone of voice and messaging, and visual identity direction – the thinking that shapes everything that follows.
Against goals set at the start of the project, typically a mix of recognition, engagement, conversion rate and consistency across channels.
A typical full branding project runs roughly 8-12 weeks depending on scope.
Full brand guidelines and assets are delivered, with ongoing support available for brand application, activation, content and design work as needed.