Hightekers supports businesses that are recruiting for fixed term contracts by streamlining the onboarding and management process. They provide a smooth hiring process for the business and the perks of full time employment to their contractors.
They had secured great market exposure in France and were ready to strategically increase their global exposure by targeting new European territories. They had ambitious growth targets and challenged us to deliver a brand, website and digital strategy that would help them to achieve their global revenue goals.
- Lead time:
- 20 Weeks
- Sector:
- Recruitment
- Target Type:
- B2B
- Demographic
- IT Consultants, Businesses hiring in IT
- Website Goal:
- Increase international market penetration
- Services:
- Branding, Web Design, WordPress, Multilingual, Web Development, Digital Marketing
- Scope
- Brand Strategy
- Customer Persona Development
- Key Messaging Development
- Brand Identity
- SEO Strategy
- Adobe XD Wireframe Prototypes
- Adobe XD Design Prototypes
- WordPress Development
- Multilingual Website
- Copywriting
- Resource
- 2 x Marketing Strategists
- 1 x Digital Strategist
- 1 x Brand Designer
- 1 x Website Designer
- 1 x Website Developer
- 1 x Quality Assurance Tester
- 1 x Project Manager
- 1 x Copywriter
Brand strategy
The brand process kicked off with a number of brand workshops that were led by our marketing team. We utilised the customer and business insights gained during this process to build a new brand framework for Hightekers.
In collaboration with their marketing team, we developed a new value proposition and defined their target audience personas and archetypes. This enabled us to curate an aligned messaging framework for each archetype, tapping into their motivators and pain points.
The brand strategy formed the backbone of the project, guiding the design direction and messaging, and enabling the Highteker’s team to produce consistent and effective marketing materials.
Brand identity
Drawing on the brand strategy, we evolved Highteker’s brand identity to create a fresh visual design system with the flexibility to be utilised across Hightekers’ business ecosystem.
The existing brand had some good components but was dated and missing depth and consistency. We implemented a new colour palette including a secondary set of colours to provide additional dexterity with soft and bold colour options. We also drew inspiration from the logo to introduce a new brand pattern. The pattern brings energy and direction to the brand and adds depth and visual interest.
The key to the success of the Hightekers brand is the way that the different brand elements including imagery, typography, colour, shape and form are combined in a way that is distinctly theirs. The outcome is a unique and vibrant brand that enables Hightekers to be bold and stand out.
The website
We delivered an international website with 7 different territories and 5 languages.
To effectively target Hightekers’ new territories, we created a global website that enables Hightekers to deliver regional content in different languages to their target markets. This approach means that each new territory benefits from the already established French domain, giving them a head start upon launch.
Market exposure was critical to the success of the project which is why our team delivered an SEO strategy that was designed to grow Hightekers’ organic rankings in search engines and enable the website team to create an optimised website structure.
SEO strategy
The new website was designed and built in line with SEO and user experience best practice. Our strategic marketing team created an SEO strategy that would enable Hightekers to leverage their new website rank more effectively in regional search engines.
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Increase in search engine visibility since launch
In the chart above, blue bars represent positions 1-3 in Google, green represents rankings on the rest of page 1, and purple represents page 2 rankings.
Following the launch of the new website, Hightekers began to secure new page 1 search engine rankings. They have almost tripled the number of keywords in the top 3 positions and they continue to climb.
“Plug & Play immediately understood what we were looking to achieve with the project and we were impressed by their knowledge of best practice for international websites and their ability to demonstrate performance outcomes.
We really enjoyed the process and seeing our new brand come to life through the website, which has been really exciting!
Upon launch, we very quickly saw an increase in search engine visibility and our keyword rankings are continuing to climb. The team at Plug & Play have been lovely to work with, with quick turnarounds and high quality design and development. If you’re looking for a new brand and website, we’d recommend partnering with Plug & Play.”
