Property Development Websites | Beautiful Property Sites | Plug & Play

Thakeham are a Times Fast Track 100 company; a rapidly growing house builder based in West Sussex. They needed a website that could support their new brand and provide a content management system that would give the Thakeham marketing team the dexterity they need to manage their online presence.

 

Lead Time: 6 months
Sector: Construction
Target type: B2C
Demographic: House buyers
Website Goal: Generate new enquiries
Services: Web design, Web development, Ongoing Support

Scope

WordPress CMS
Responsive Design
Custom Back-End
Rightmove Integration
Zoopla Integration
Property Search
On-going Support

 

Resource

1x Marketing Strategist
1x Digital Marketing Specialist
1x Website Designer
1x Front-End Programmer
1x Back-End Programmer
1x Project Manager

Thakeham came to Plug & Play looking for four individual websites to reflect their brand. One was to replace their current website, and three further sites were commissioned to launch sub-brands, segmenting their offering and enabling more specific customer targeting.

The Thakeham websites are primarily used to present new developments and homes that are up for sale. As such, the overall design and finesse required a complete overhaul to align Thakeham’s online presence with the quality of homes that they build and sell.

A flexible CMS

 

The result is the creation of four sleek and beautiful new websites with a common structure to provide brand consistency across the sub-brands. The content of each site has been aligned to the target audience, and the Thakeham marketing team has complete autonomy to make amends. The large quantity of content is displayed intuitively for the user, resulting in a polished user journey.

 

 

SEO

 

With the critical role that the Thakeham websites play in the house sales process, visibility in the search engines is imperative. Plug & Play undertook comprehensive research to produce a keyword strategy for each of the Thakeham websites to ensure that each was optimised for the most valuable customer searches. Keyword and conversion tracking were set up before go live to enable the Thakeham internal marketing teams to successfully track the results from marketing campaigns.

A comprehensive 301 redirect strategy was also implemented upon go live so that all returning visitors can navigate the site with ease.

 

 

“I have been working with Plug and Play for a couple of years – firstly for the delivery of our new company website, and now on a day to day basis liaising over website strategy, including content, SEO and new functionality.

The team at Plug & Play is a pleasure to work with – friendly, open and honest, very responsive – they have not let me down even when I think I am being really demanding! I highly recommend Plug & Play.”

 

Sam McMillen, Digital Marketing Executive

Ongoing digital marketing retainer

 

Thakeham are keen to ensure they don’t stand still now the new website is live. We are continuing to work with Thakeham’s dynamic in-house marketing team on an ongoing basis, focusing on driving engagement and brand awareness through digital marketing.