Tempo’s platform connects employers directly with job seekers, using video applications to disrupt the recruitment sector and offer an alternative to traditional recruitment processes.
- Lead time:
- 4 months
- Sector:
- Recruitment
- Target Type:
- B2C and B2B
- Demographic:
- Employers and Job Seekers
- Website Goals:
- Drive Sign Ups, User Friendly CMS
- Services:
- Web Design, Web Development
- Scope
- Adobe XD Designs
- WordPress CMS
- Responsive Design
- Recruitment Portal API Integration
- Gated Content
- Video Content
- Resource
- 1 x Project Manager
- 1 x Digital Marketing Specialist
- 1 x Website Designer
- 1 x Front-end Programmer
- 1 x Back-end Programmer
- 1 x Quality Assurance Tester
Our approach
We delivered a bright and playful website to showcase Tempo’s vibrant brand. We achieved this by mapping optimised user journeys for employers and applicants, introducing interactive touch points to maximise user engagement and sign ups.
Clear user flows
Call to actions are used to ensure users are presented with the most relevant content.
Custom animations
Playful animations are used throughout the website to reflect the energy and vibrancy of the company.
Sign ups
Employers and job seekers are presented with different sign up forms to provide a clear conversion point for each user flow.
A flexible CMS
The end user experience was paramount to Tempo, however they also needed to improve the user experience for their own team. Their existing website was restrictive and the team struggled to make simple content changes without IT support. This was slowing down their progress and causing frustration across departments.
As part of the rebuild, we implemented a user friendly custom WordPress CMS to provide the marketing team with autonomy over their website content and page layouts. Enabling the team with a flexible CMS has helped them to be more efficient, reduce lead time for campaigns and relieve unnecessary pressure on their IT team.
Implementing the brand
We worked closely with Tempo’s Head of Design to integrate their strong brand into all elements of the user journey. This included the creation of eye catching interactive components to highlight key call to actions and guide the user through their user flow. The assets needed to work together with the content to create a memorable on-site experience.
