Multilingual web design

We design and develop high performance multilingual websites

Our clients work with us to improve their international user experience, search engine rankings and conversion rate.

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Multilingual web design

Our experienced team are specialists in the delivery of multi-language and multi-territory websites. We recommend best practice solutions based on your business objectives and the needs of your team.

Multilingual websites can be complex and require a lot of experience to navigate successfully. Our experts de-risk web development and identify opportunities for growth.

Multilingual best practice

We handle the complexities of delivering a high quality multilingual website including:

  • Selecting an appropriate CMS and multilingual solution
  • Domain changes including migrating many websites into a single website
  • 301 strategies
  • Same language territories, duplicate content considerations and hreflang tags
  • IP detection and language switchers
  • Admin and workflow considerations for global teams
  • Multilingual admin area
  • Non-latin character sets and right to left reading
  • Variations in functionality across territories
  • Tracking
  • Global SEO best practice
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Scoping process

Multilingual website projects often have complex functional requirements and there will be a number of possible solutions to achieve your objectives. We work closely with you to scope and de-risk the project before any work goes ahead.

Our scoping process offers full transparency on project deliverables and outcomes. It provides clarity on why each deliverable has been recommended and how it corresponds to your project goals.

Multilingual SEO

Our team undertake an international digital strategy for each multilingual website project. This enables us to identify high value keywords in target territories, set up regional keyword tracking, and optimise on-page content.

Insights from the digital strategy are leveraged within design and development to deliver a high performance multilingual website that is optimised to rank in search engines.

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Website structure

Multilingual website projects start with a wireframing process to determine the best structure based on the existing and future language needs of the website. We use data and insights to map the user journeys and content structure. The result is a seamless user experience that is optimised for conversion and global SEO performance.