Brand identity design services

Our brand identity design services include:

  • Brand research
  • Brand identity concept development
  • Brand identity development
  • Branded asset creation
  • Brand guide and brand book creation
  • Brand consultation
  • Logo design

Our logo design work for established businesses typically involves evolving the existing logo to improve the look and feel while retaining the brand recognition. We also work with start ups, new businesses, and businesses that are merging or renaming to innovate and create a brand new logo. Our brand designers can create static and animated logos, as well as responsive logos that adapt for use on different devices.

  • Colour palette selection

Whether we’re evolving your existing colour palette or creating a new set of colours for your brand identity, our team works to create depth and flexibility for your brand. We curate a set of primary colours, and sometimes also include secondary and tertiary palettes, and colour combination guides.

  • Typography selection
  • Brand guidelines

Our brand guidelines (or brand books) bringing all the elements of your brand together and provide your team with a consistent brand framework to leverage across your marketing and design work. This makesit simple for your team to use the brand consistently for the years to come.

  • Branded animation
  • Branded presentation slides
  • Branded merchandise design

Our brand strategy agency team also deliver brand and communication strategies for our clients.

Brand identity agency

Our brand agency delivers beautiful visual brands and identities for our clients in London, Surrey and beyond.

Brand identity design London

If you’re looking for a brand agency to create your brand identity, contact us.

Brand design Frequently Asked Questions

What is brand identity?

People often think that their logo is their brand identity. However, your brand identity actually describes all the visual elements of your brand. For example, your colours, shape and form, typography, use of imagery, and so much more. Your logo is just one piece of this visual design system.

What does a brand identity cost?

The cost of your brand identity will depend on the depth and complexity of brand, the number of brand elements, and the amount of roll out you’re looking for.

 

Brand Identity Design

We create impactful visual brands and design systems

View our work

Idealex

An impactful brand to launch challenger banking app into the market

Brand Identity
Brand Strategy
branded image with logo

Grand Prix Events

Enabling a Formula 1 retailer to diversify into new sports

Brand Identity
IPFA brand mock up

IPFA

Using brand to improve engagement with a NFP membership organisation

Brand Identity
Brand Strategy

Toothpic

Aligning an innovative healthcare brand with their target audience

Brand Identity

Marketing Managers and Creative Directors work with us to create beautiful brand identities and design systems that enable their team.

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A good fit

Our clients typically have an existing brand that no longer represents the business and is restrictive or difficult for the team to apply.

We understand the importance of empowering your team by producing a brand that can be easily and consistently rolled out both on and offline. Our team will work with you to evolve your brand and produce new assets, creating a design system that is flexible enough that it can be applied to a range of campaigns and materials, but specific enough that it can be consistently implemented by the team.

An effective visual tool kit

We will create a number of brand elements including your logo, colour palette, shape and form, typography and imagery to produce a brand design system that is recognisably yours.

Our process ensures that your new brand identity accurately reflects your market position, engages your target customers, and provides scope to continue to grow the business and brand.

The anatomy of a brand identity

Colour

Successful brands make use of primary, secondary and sometimes even tertiary colour palettes. Having a broad range of complimentary colours provides the dexterity required to apply the brand in a number of contexts, making use of bold and soft colours.

Preparing colour lock ups within the brand guidelines will help your team to effectively select which colours should and shouldn’t be used together in a variety of contexts. This planning will enable you to draw attention to a key message simply by using colour.

 

minale and mann branding guidelines

Shape and form

Shape and form can manifest in many different ways within a brand and it elevates basic assets by adding texture, depth and visual interest. Shape and form is a fantastic way to connect brand elements together, using masks, portals and patterns to create a cohesive and recognisable brand.

Much like colour, shape can be used to guide the user journey and draw attention to key messages and call to actions. Your brand guidelines will capture how to use shape and form in different contexts to maximise the impact.

Shape and form is a particularly useful brand element for service based businesses that have limited imagery or rely on stock photography. When used correctly, shape and form can transform a stock image into a branded asset.

Brand patterns

Imagery

We will define how to select and use imagery in combination with other brand elements to present a tight and memorable brand. This will enable you to use stock imagery while maintaining a high quality and recognisable design style.

Typography

Your typography represents the personality of your brand and determines the readability of your content.

Our team outlines how text should be used within your brand, including capitalisation, font weight and font hierarchies. Typography guidance is included within your brand guidelines so your team can easily create content with the correct typography and text styling.