Enigma provides reliable, secure and innovative cryptocurrency trading solutions to their clients internationally.
They were ready to reposition themselves in the market, creating a website that reflected their market and would attract prospective customers.
- Lead Time:
- 12 Weeks
- Sector:
- Fintech / Crypto
- Website Goal:
- Reposition the website, Grow online footprint
- Services:
- Web Design, Web Development, WordPress, Digital Marketing
The challenge
Enigma challenged us to deliver a new website that would provide a flexible platform that their team could use to continue to market and grow the business. They wanted to expand their site and increase their search engine footprint.
The new website design needed to be dynamic, cutting edge and clean, achieving a high-tech look that represents a digital product in the crypto market.
- Scope
- Adobe XD Wireframe Prototypes
- Adobe XD Design Prototypes
- WordPress Development
- SEO Strategy
- Asset Creation
- Content Curation
- Resource
- 1 x SEO Strategist
- 1 x Website Designer
- 1 x WordPress Developer
- 1 x Quality Assurance Tester
- 1 x Project Manager
The website
We delivered a modern website that utilises animation and dynamic assets to engage users. We expanded Enigma’s brand and introduced a mixture of dark and light theme page designs and gradients to capture their Fintech audience.
Enigma’s existing brand was limited so we introduced new brand patterns, dynamic image assets, icons and a broader colour palette to provide greater flexibility and design depth.
Dynamic assets
We added depth to Enigma’s site design with dynamic assets and interactivity.
Dark and light mode
We implemented light and dark mode pages throughout the site.
Creative direction
Alongside the website design, we provided creative direction for the imagery and assets throughout the site.
Digital strategy
Our marketing team delivered an SEO strategy to increase Enigma’s organic footprint. We analysed high value keywords that would drive new business via the website and selected keyword targets that Enigma could compete for based on a statistical analysis of businesses holding search engine rankings.
