Dynavics specialise in the delivery of Microsoft Dynamics 365 Business Central and are a trusted Microsoft partner.
Their website had become increasingly complex over the years and the poor structure was causing a confusing user experience. They challenged us to create a streamlined user journey that clearly demonstrated their service offering.
- Lead time:
- 12 Weeks
- Sector:
- Technology
- Target Type:
- B2B
- Website Goal:
- Generate New Leads, Improved Look and Feel
- Services:
- Web Design, Digital Marketing & Brand Identity
- Scope
- Adobe XD Wireframe Prototypes
- Adobe XD Design Prototypes
- WordPress Development
- SEO Strategy
- Brand Identity
- Resource
- 1 x Website Designer
- 1 x Brand Designer
- 1 x WordPress Developer
- 1 x Digital Marketing Specialist
- 1 x Quality Assurance Tester
- 1 x Project Manager
Our approach
We created a new brand identity and website for Dynavics, delivering a fresh look that would stand out in their market. The new website was built with performance in mind and with a digital strategy at the heart of all decisions. This approach has enabled Dynavics to grow their search engine rankings and increase their lead generation via the website.
Content architecture
The existing Dynavics website had a complex content structure that made it difficult for users to navigate and find content. We restructured the website to improve the user journey and accessibility of content
Our digital strategy work identified key landing pages and website entry points so we could create optimised user journeys that ended with a conversion.
Brand
The Dynavics brand was dated and easily overlooked when presented side by side with competitors. They challenged us to create a new look and feel that would stand out in their market and attract new customers.
We completely overhauled their brand identity including their logo, colour palette, typography and imagery. We also introduced shape and form to add depth and visual interest to the brand, creating a distinct ‘Dynavics’ look that was recognisably theirs.
Dynavics design style
The website has a distinctive look and feel. It uses the new brand elements to deliver a recognisable branded design.
Dynamic assets
We created dynamic brand assets to elevate the website design and provide an engaging user experience.
Signposting
We used colour cues to help signpost user journeys throughout the site.
Digital strategy and SEO
We undertook a detailed SEO and competitor analysis process to recommend key actions that would improve the performance of the new website. We used the data to inform the new content structure and recommend which pages should be created or removed from the new site.
We assigned realistic keyword targets for the Dynavics website, enabling them to grow their rankings.
Thanks for your hard work guys… you’re all awesome! 👏
