Bond Global is an embedded recruitment agency that works with innovative CleanTech, DeepTech, BioTech and Enterprise organisations to transform the planet with new technology. Their unique subscription model for recruitment provides scaling businesses rapid access to the best talent.
They challenged us to deliver a new brand strategy and identity, and create a slick new website to attract new business.
- Lead time:
- 20 Weeks
- Sector:
- Recruitment
- Target Type:
- B2B & B2C
- Website Goal:
- Reposition the business & attract new clients
- Services:
- Branding, Web Design, Web Development, Marketing Strategy, SEO, Copywriting
- Scope
- Brand Strategy
- Customer Persona Development
- Key Messaging Development
- Brand Identity
- SEO Strategy
- Adobe XD Wireframe Prototypes
- Adobe XD Design Prototypes
- WordPress CMS
- Copywriting
- Resource
- 2 x Marketing Strategists
- 1 x Digital Strategist
- 1 x Brand Designer
- 1 x Website Designer
- 1 x Website Developer
- 1 x Quality Assurance Tester
- 1 x Project Manager
- 1 x Copywriter
The challenge
Bond Global is a dynamic and innovative recruitment agency that works with some of the best global talent, however this wasn’t reflected in their existing brand or website. They challenged us to update their website design and messaging to resonate with their target clients. They were ready to reposition themselves in their market and set themselves apart from other recruitment agencies.
Alongside their rebrand and website redesign, they commissioned us to deliver an SEO strategy that would improve their rankings in search engines and enable new clients to discover them organically.
The brand strategy
Using insights from stakeholders in the business, we created a brand strategy that is faithful to Bond’s values and attracts highly aligned clients. Their new strategy provides the central thread that connects the reason that Bond exists and the reason that their client companies exist. For example, Bond’s new key messages include bold statements like “We’re here for the visionaries” and “There’s no planet B”. These statements speak directly to their clients who work in renewables, clean energy and environmentally positive technology companies that are innovating to clean up the planet.
Bond’s refreshed messaging aligns with their target clients, reflects their USPs and provides their team with a framework of how to speak about the business and communicate in their marketing.
The brand identity
We evolved Bond’s existing brand identity in line with the new strategy and the businesses that they wanted to attract. The use of dark base colours with vibrant pops of colour represent their key brand themes – technology, futuristic, environmental, big picture mindset.
The final visual brand achieves a technical and futuristic feel that resonates with Bond’s clients and the work they do.
The website
Our website team created a fresh new website design that incorporated the new brand and messaging. The primary goal of the website is to attract and convert new clients, opening up a new channel of lead generation for the business.
Our digital marketing specialists created an SEO strategy that focused on increasing Bond’s search engine visibility for high value search terms, enabling them to be found by businesses looking for their services. We built and optimised the site around the SEO strategy, laying the foundations for continued growth and visibility.
Bond’s new brand identity combines colour, typography, shape, form and imagery to deliver an impactful and unique experience.
The new website design is fresh and utilises white space to heighten the impact of copy.
Bond’s new messaging framework sets them apart in their market with a clear and emotive style.
SEO strategy
Prior to the new website launch, the only keywords that the website ranked for in Google were very specific brand terms and a couple of broad terms that were buried deep into page 4 of the search results.
We focused on specific areas of Bond’s recruitment offering to secure new rankings for highly aligned keywords. This enabled them to gain greater visibility for specific terms that would generate new business without wasting resource chasing after competitive and less relevant broad terms.
+
1
425
%
Increase in search engine visibility since launch
In the chart above, blue bars represent positions 1-3 in Google and green bars represent rankings on the rest of page 1.
You can see that rankings immediately rose in the week following launch and that page 1 rankings continued to grow over time.
“We worked with P&P to rebrand and build a website from scratch. We have been inundated with positive feedback on the look and feel of the Bond brand. The project management side of things and communication was first class. P&P are able to respond to passionate involvement from a client”
