As revision specialists, Oxford Science Studies offers a range of academic courses during the Easter, Summer and Christmas holidays. The school has over 100 tutors who help students to achieve their maximum potential in exams.
They challenged Plug & Play to create a new website that would appeal to prospective students and parents, generating new enquiries for the school.
- Lead time:
- 12 Weeks
- Sector:
- Education
- Target Type:
- B2C
- Website Goal:
- Generate new enquiries
- Services:
- Web Design, Web Development, SEO
- Scope
- Adobe XD Prototypes
- Adobe XD Design
- WordPress CMS
- SEO
- User Journey Mapping
- Custom Navigation
- Resource
- 1 x Project Manager
- 1 x Web Designer
- 1 x Frontend Developer
- 1 x Backend Developer
- 1 x Quality Assurance Tester
- 1 x Digital Marketing Specialist
Our approach
The Oxford Science Studies website required a clean and compelling design. The site needed to portray the prestigious nature of the school and disclose all of the information prospective students and their parents needed before choosing to enrol onto a specific course.
Our design team created a concise and clear layout with a structured menu that aligned with the key user journeys and the priorities of the target audience. The website user journeys act as educational tools to guide visitors through the information they need, before encouraging them to enquire.
Appealing to students
Imagery has been used throughout the site to connect with prospective students and showcase the social and educational opportunities available to them.
Discover More
This section of the site allows each user to learn and prepare for their chosen course at Oxford Science Studies, finding key information such as arrival details and timings.
Testimonials
The testimonials tab enables prospective students and parents to review previous student experiences with the school, acting as a reassurance element and aiding the conversion funnel.
SEO improvements
We worked closely with the Oxford Science Studies marketing team to build out a number of keyword groups that would help to attract new highly aligned visitors to the website. These keywords focused on the different courses provided, as well as a number of specific search terms that were valuable to Oxford Science Studies.
As specialists in GCSE revision courses, many of Oxford Science Studies’ keywords came with mixed intent. As an example, the keyword “GCSE revision” seems like a natural choice, especially given the high search volume. However the intent of this keyword comprises of students looking for GCSE revision materials and online resources rather than exclusively paid revision courses. The final keyword selection perfectly balanced searcher intent, search volume and difficulty levels.
Related work
Toothpic is a tele-dentistry company that provides 24/7 digital access to a dentist. They connect the public with dental specialists, and also work with insurance providers to expand their range of coverage and reduce the cost of claims.
- Lead time:
- 14 Weeks
- Sector:
- Healthcare
- Target Type:
- Insurance Companies in the US
- Website Goal:
- Refresh the look and feel of the brand & Improve alignment with target customers
- Services:
- Web Design, Web Development, Brand
- Scope
- Adobe XD Prototypes
- Adobe XD Design
- Brand Identity
- Brand Guidelines
- Interaction Aesthetic
- WordPress CMS
- CDN Set Up
- Social Media Post Templates
- Presentation Template
- Resource
- 1 x Project Manager
- 1 x Creative Director
- 1 x Web Designer
- 1 x Brand Specialist
- 1 x Front-end Developer
- 1 x Back-end Developer
- 1 x Quality Assurance Tester
- 1 x Digital Marketer
The challenge
Toothpic challenged us to evolve their brand identity and diversify their brand assets to provide their marketing team with more flexibility for their campaigns. Having experienced rapid growth, they needed to realign their brand position to their target audience and refresh their website to best represent the business online.
The Toothpic team had been battling with a difficult to use content management system and needed a platform that would enable them to implement their marketing strategy and move quickly when managing campaigns.
Post-launch website results
Launching their new website design, Toothpic were looking to refresh their look and feel, and improve the user experience.
The brand
We combined a number of brand elements to lift the page and achieve a unique and recognisable brand.
Creating engagement
We developed an interactive design to engage visitors and guide them to enquire.
B2B and B2C
We structured the user journeys around B2B and B2C audiences, providing relevant information in each user flow.
Our approach
We partnered with Toothpic to design and build a new WordPress website in line with their marketing strategy. Alongside this, we evolved their brand to provide a greater level of flexibility for their campaigns.
Our creative design team combined the new brand assets into an interactive and polished website design.
The Brand
We refreshed and expanded Toothpic’s brand guidelines to include an updated accessible logo, broadened colour palette and colour usage guide, brand shapes, patterns, typefaces, image guide, and presentation template.
As a software company in the dental space, it was important for the brand and website to achieve a soft clinical feel, but with the personality and quirkiness of a tech company.
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Anemoi is a leading provider of Rotor Sails to the shipping industry. Their energy saving technology offers significant reductions in fuel consumption and lowers greenhouse gas emissions by up to 30% to deliver more efficient and sustainable ships.
- Lead time:
- 12 Weeks
- Sector:
- Renewable Energy / Shipping
- Target Type:
- B2B
- Website Goal:
- Increase visibility of their technology, generate enquiries
- Services:
- Web Design, Web Development, Digital Strategy, Digital Marketing, Brand Evolution, Infographic Design
- Scope
- Adobe XD Prototypes
- Adobe XD Design
- Brand Evolution and Guidelines
- Infographic Design
- Interaction Aesthetic
- WordPress CMS
- CDN Set Up
- Marketing Strategy and SEO
- Resource
- 1 x Project Manager
- 1 x Creative Director
- 1 x Web Designer
- 1 x Brand Specialist
- 1 x Front-end Developer
- 1 x Back-end Developer
- 1 x Quality Assurance Tester
- 1 x Marketing Strategist
- 1 x Digital Marketer
The challenge
Anemoi challenged us to deliver an interactive website that would bring their revolutionary energy saving technology to life and engage prospective customers. It needed to reflect the innovative and high performance nature of the business while generating new enquiries.
Anemoi had an existing brand that needed to be evolved and expanded to meet the growing needs of the business. We formalised the new brand within a brand book to enable the Anemoi team to consistently apply the brand long after the launch of their new website.
Dynamic brand patterns
We drew on inspiration from ship sonar systems and water ripples to create a series of dynamic brand patterns that featured different interlocking circles. Implementing movement within the brand added depth and personality, as well as creating a more engaging digital experience.
Infographics and animations
Infographics and animations were produced to create an engaging design that didn’t rely on written text.
Brand identify refresh
A series of icons, shapes and patterns were produced as part of the brand identity refresh.
Our approach
We introduced new colours and brand patterns to Anemoi’s brand to add depth and flexibility. The new brand was implemented throughout the website to provide a dynamic and engaging user experience. We then created a set of brand guidelines to formalise how the brand and assets should be used by the team.
To compliment the brand work, our designers created a number of infographics to support the written website copy and communicate key messages.
In order to create an engaging website with lots of movement and transitions, we introduced an interactive design with parallax effects, colour transitions and hover states.
We codified some of the brand patterns into dynamic assets that could be used throughout the site. Our team implemented an interactive scroll animation on the homepage which responds to the scroll speed of the user and demonstrates Anemoi’s technology.
Digital strategy
We collaborated with Anemoi to develop a digital strategy to increase their search engine visibility. Our marketing team worked closely with Anemoi to produce a comprehensive keyword strategy that would improve their keyword rankings and drive high quality organic traffic to their new website.
We began by identifying pages that could act as specific landing pages for organic search traffic and began to build up keyword groups around them. By devising these keyword groups we were able to effectively target Anemoi’s target audiences and drive increased levels of traffic from Google.
Related work
Kite is an architecture studio based in Oxford that is proud to deliver complete turnkey solutions for a range of properties. Their work transforms the spaces in which we live and work, designing and building interiors that reflect the people that inhabit them and the purposes that they serve.
They needed a refresh of their existing website design and a digital strategy to increase their visibility in Google and drive new enquiries.
- Lead time:
- 12 Weeks
- Sector:
- Architecture and Design
- Target Type:
- B2B and B2C
- Website Goal:
- Increase Website Visibility, Generate Enquiries
- Services:
- Web Design, Web Development, Digital Strategy, Digital Marketing
- Awards:
- Awwwards - HM Award
- CSS Design Awards - Best Innovation
- CSS Design Awards - Best UI
- CSS Design Awards - Best UX
- Scope
- Adobe XD Design
- WordPress CMS
- Digital Strategy
- SEO
- Resource
- 1x Project Manager
- 1x Web Designer
- 1x Front-end Developer
- 1x Back-end Developer
- 1x Quality Assurance Tester
- 1x Marketing Strategist
- 1x Digital Marketer
Our challenge
Kite challenged us to rebuild their website to create a digital identity that would elevate their business and appeal to their target audience.
Kite had a number of key goals for the new website. They were looking to improve their search engine rankings, generate new highly aligned enquiries, and convert more visitors into customers.
A polished design
We created a clean look and feel in line with Kite Creative’s brand.
Implementing the brand
We applied Kite’s brand assets into a digital format for the website, using shape and form to elevate the user experience.
The visual menu
Our team developed a visual menu to highlight Kite’s portfolio and stand out in their market.
Our approach
We worked with Kite’s existing website designs to elevate the user experience and improve the search engine optimisation.
We took an image lead approach, drawing upon Kite’s bank of high quality portfolio imagery to engage visitors. We created a Recent Projects page using a grid format to showcase Kite’s portfolio and demonstrate a range of interiors and services.
A second tier navigation containing imagery was introduced to offer an alternative way of browsing the website, helping Kite stand out from their competitors.
Digital strategy
Improving keyword rankings and organic traffic was a critical part of the Kite website redesign. They had good competitive metrics but their website code wasn’t strong enough to leverage these metrics to secure the ranking positions in Google.
We identified pages within the Kite website that could act as landing pages for organic search traffic and started to build up keyword groups around them. The goal was to drive traffic into these pages directly from the search engines rather than all traffic going via the homepage. This would increase alignment with prospective customers and reduce bounce rate.
A gap analysis was conducted to highlight the keywords that Kite had the greatest statistical chance of success with and the best keywords were optimised for throughout the site.
Related work
Anton is a global content company that produces popular tv series’, films and documentaries, alongside other video content. The company empowers talented people to make bold, original content and reach a wider audience.
- Lead time:
- 16 weeks
- Sector:
- Media Production
- Target Type:
- B2B
- Website Goal:
- Elevate their brand
- Services:
- Web Design, Web Development
- Scope
- Adobe XD Prototypes
- Adobe XD Design
- WordPress CMS
- Video Content
- Custom Navigation
- Brand Refresh
- Resource
- 1x Project Manager
- 1x Web Designer
- 1x Front-end Developer
- 1x Back-end Developer
- 1x Quality Assurance Tester
Our challenge
Anton were looking for a stand-out, minimalist website that would let their portfolio of work do the talking.
They challenged us to refresh their logo and brand colour, and bring their brand vision to life with the creation of a slick and eye catching new website.
An elevated brand
We refreshed Anton’s brand and colour palette to elevate the website design.
Featured Video
A full screen video was featured on the homepage to highlight Anton’s latest production.
Interactive Design
We created an interactive website design to engage Anton’s core audience archetypes.
The design
As a content production company, the website needed to be visual, exciting, and include lots of movement and video footage. A visual portfolio menu was created to showcase their recent work with scrollable image tiles and a hover state. These elements were designed to provide the website with a unique user journey while building associations and a sense of familiarity with visitors by using a similar hover state as many large streaming platforms.
Related work
Nelson are commercial kitchen specialists based in London. They design and fit professional grade kitchens in a range of establishments from Michelin starred restaurants to local churches and community centres. They were ready to invest in their website and marketing to increase their target audience visibility and drive new business enquiries.
- Lead time:
- 12 Weeks
- Sector:
- Commercial Kitchen Design
- Target Type:
- B2B
- Website Goal:
- Increase Website Visibility, Generate Enquiries
- Services:
- Web Design, Web Development, Digital Strategy, Digital Marketing
Post-launch website results
The Nelson website focused on increasing Google rankings and delivering a strong user experience. This has been reflected in the post launch results which show significant increases in organic traffic and search engine visibility.
- Scope
- Adobe XD Prototypes
- Adobe XD Design
- WordPress CMS
- Marketing Strategy
- Domain Strategy
- SEO
- Resource
- 1x Project Manager
- 1x Web Designer
- 1x Front-end Developer
- 1x Back-end Developer
- 1x Quality Assurance Tester
- 1x Marketing Strategist
- 1x Digital Marketer
Our challenge
Nelson serves a range of sectors that each have different target audiences. Our challenge was to build and harmonise strong user journeys for each sector on a single website. We needed to leverage existing assets to increase their search engine visibility and drive new enquiries from highly aligned customers.
A company rebrand meant that Nelson needed to launch their new website on a new domain. They challenged our team to manage the domain migration, maintaining and building upon their rankings with the new website.
Our approach
We created a number of user journeys for the website, curating landing pages for key services and sectors to present the most relevant content to every user based on their search query in Google. This would enable Nelson to rank more highly for key search terms and become more visible to their target customers at the point that they are ready to buy.
We refined Nelson’s existing colour palette to reflect their industry and the high quality products and services they provide. We supported this with interactive design elements throughout the website to provide a superior user experience.
Domain management
We launched the website on a new domain and managed the transfer of Google rankings.
Target audience
The new website targets multiple target customer archetypes using cleverly curated content, user journeys and landing pages.
SEO
Key pages were optimised for valuable keywords in order to increase visibility in search engines and reach aligned potential new customers.
Digital strategy
A keyword strategy was undertaken to identify and prioritise keyword targets based on Nelson’s competitive metrics and statistical chance of success in Google. The strategy allocated primary and secondary keywords to each page of the website and highlighted opportunities to create new pages to achieve optimum visibility in the search engines.
The strategy took into account Nelson’s most profitable services and sectors, and leveraged their portfolio pages to target highly specific keywords. This helped them to maximise visibility and alignment within their target audiences.
Launching on a new domain
Our marketing team were responsible for the domain change upon launch of the new website, managing and actively lowering the risks associated with moving to a lower authority domain. We took steps to signal to Google that the domain had changed so that the trust metrics could be transferred from the old domain to the new one.
Related work
Daylight Company is a market leader in speciality daylight lighting. They provide high quality lighting for precision work in professional and domestic environments.
Their team challenged us to migrate 5 of their existing websites onto a single domain to create 1 impactful multilingual website. They needed an international eCommerce site that would provide their marketing team with complete content management control.
- Lead time:
- 9 months
- Sector:
- Speciality lighting
- Target Type:
- B2B & B2C
- Demographic:
- Professionals & hobbyists
- Website Goal:
- Migrate to a single domain, provide central control to marketing team
- Services:
- Web Design, Web Development, Digital Marketing, Ongoing monthly marketing and support retainer
- Scope
- Adobe XD designs
- WordPress
- WooCommerce
- Multilingual
- Multi-currency
- Responsive design
- Store locator functionality
- Domain change management
- SEO
- PPC
- IP detection
- Stock management integration
- Resource
- 1 x Project Manager
- 1 x Digital Marketing Specialist
- 1 x Website Designer
- 1 x Front-end Developer
- 1 x Back-end Developer
- 1 x Quality Assurance Tester
The challenge
The new Daylight Company website needed to unify multiple websites to create a single global site. It needed to facilitate the management of multiple languages and currencies and provide variable functionality across territories.
Product optimisation
Product pages and categories were optimised for high value keywords to increase organic traffic from customers with intent to buy.
A quality build
Daylight Company lamps are of the highest quality and it was imperative that their new website reflected this.
Inter-territory variations
eCommerce functionality can be turned on or off by territory to account for variations in product distribution strategies.
A conversion powerhouse
Reassurance elements such as product reviews, warranty information and delivery options were placed in key parts of the site to boost the website conversion rate.
Delivering a quality user experience
To create an intuitive browsing experience, we created a split screen product page. This enables users to browse product content on the left hand side while retaining the key call to action add to bag fixed on the right hand side along with reassurance elements. These features help increase the number of visitors converting into customers.
We implemented a streamlined and secure checkout process to reduce friction at the point of conversion. To encourage customers who abandon their basket to return to the site and complete their purchase, we set up email reminders to be sent in the days following their visit.
Post-launch website results
Daylight Company’s international website build and migration focused on delivering a quality user experience that would increase engagement and drive transactions. Their new website has successfully improved their Google rankings, organic traffic and sales.
“All the members of the Plug & Play team come across as very knowledgeable and are a delight to work with. You can certainly rely on their expertise; I trust their advice on any particular area of the website and e-commerce platform. They are an extension of my team, making sure that I am aware of their work, they monitor my website very closely and are proactive in suggesting amends.”
Optimising for Google
Migrating to a single domain presented a huge SEO ranking opportunity for Daylight Company. However, keywords needed to be managed carefully during the migration in order to maintain existing rankings and build new positions. Following extensive keyword research, our team created an SEO and migration strategy including a checklist and a 301 redirect list by mapping old URLs to new equivalent URLs.
We are continuing to work with Daylight Company’s ambitious marketing team to drive continuous growth in their market share and online visibility.
PPC
We increased the efficiency of Daylight Company’s PPC account by restructuring the campaigns, implementing best practice, improving the data quality, and delivering ongoing PPC management. The campaigns were international and targeted over 5 different countries with Search and Shopping Ads.
Our work focused on reducing the cost per conversion, eliminating wasted spend, and improving advert quality.
Related work
Random 42 is a London based medical animation studio that brings complex scientific processes to life with animated visualisations.
The studio’s existing site was built on old technology which left the team unable to update content and imagery without support. It was critical to provide greater control to the marketing team, enabling them to easily edit content and imagery without IT support.
- Lead time:
- 14 weeks
- Sector:
- Medical & Pharmaceutical
- Target Type:
- B2B
- Demographic:
- Pharmaceutical companies
- Website Goal:
- Upskill and enable internal teams, generate new enquiries
- Services:
- Website backend development, digital marketing, dev ops, content migration
- Scope
- Website Rebuild
- WordPress CMS
- Varnish Cache
- Pardot Integration
- SEO Strategy & Optimisation
- Competitor analysis
- Resource
- 1 x Senior Backend Developer
- 1 x Junior Backend Developer
- 1 x Project Manager
- 1 x Quality Assurance Tester
- 1 x Digital Marketing Specialist
The challenge
Random 42 were looking for a streamlined and cost effective solution to the main challenges that their website faced. They needed a flexible CMS and to generate a greater number of new enquiries by improving search engine rankings.
Our approach
Random 42 were happy with the existing design of their website so our team recommended a backend rebuild with some complimentary SEO work. The website issues were closely linked to the backend build of their website so a backend only recode would offer an accelerated and cost effective solution.
Post-launch website results
Our team optimised each page for carefully selected keywords which has had a huge impact on keyword rankings and organic traffic. The new backend code has made the website faster and easier to use for the Random 42 team and their clients.
Recoding for speed
The backend recode had a significant impact on the speed of the Random 42 website, providing a smoother experience for their clients. Varnish cache was implemented to further increase website speed and to provide a superior level of security.
A CMS for the team
Delivering a WordPress CMS gave the Random 42 team complete flexibility to edit their website content and page layouts without IT support. The new CMS helps to future-proof the website by ensuring it is flexible to the future needs of the company and that new employees can be quickly onboarded with the system.
“The Plug & Play team were excellent throughout our website rebuild. The support we received was invaluable and really gave me confidence. The back-end to the site itself is a massive improvement and more user friendly, enabling me to manage the site more easily and efficiently.”
Related work
Headspring Executive Development is a joint venture of the Financial Times. It offers executive level training to equip businesses to handle complex issues.
- Lead time:
- 7 Weeks
- Sector:
- Training & consultancy
- Target Type:
- B2B
- Demographic
- Global business leaders
- Website Goal:
- Enable marketing team, resolve technical SEO concerns
- Services:
- Backend website development
- Scope
- Backend Website Rebuild
- WordPress CMS
- Pardot integration
- Content migration
- SEO review
- Multilingual content (Arabic)
- Resource
- 1 x Senior Backend Developer
- 1 x Junior Backend Developer
- 1 x Project Manager
- 1 x Quality Assurance Tester
- 1 x Digital Marketing Specialist
The challenge
Headspring were happy with the design of their website but were experiencing technical issues with the backend code. Their website was producing duplicate content which was impacting their performance in Google. In addition to this, their marketing team was unable to edit content in the backend which was affecting their ability to deliver campaigns.
Our approach
We recommended that Headspring replatformed their website and rebuilt the backend CMS while retaining the design of the site. This would enable a rapid delivery schedule to resolve the issues as quickly as possible.
We worked with Headspring to set up Arabic content on the website, enabling them to effectively target international audiences.
Post-launch website results
Headspring Executive Development recorded a huge improvement in organic traffic and engagement metrics following the launch of their new backend code.
Multilingual content
We used WordPress to provide Headpring with the flexibility to create multilingual content on their website. We set up non-latin character sets and right to left reading on the site to facilitate Arabic copy.
Enabling the team
Delivering a new backend on a WordPress CMS empowered Headpring’s internal marketing team by giving them complete control over their website content.
Related work
Africa Travel Resource
A safari website to transform the travel industry
Africa Travel Resource (ATR) is a luxury travel company offering once in a lifetime African safaris. Safari holidays are notoriously complex and require a lot of local knowledge to plan successfully. Africa Travel Resource needed a website that would empower customers to explore the opportunities and experiences available on safari while reducing the support pressure on their booking team.
- Lead time:
- 18 months
- Sector:
- Travel
- Target Type:
- B2C
- Demographic:
- High Net Worth
- Project Goal:
- Generate Enquiries
- Services:
- Website Design, User Experience Design, Website Development, DevOps
- Technology:
- Vue.js & Laravel
- Awards:
- Drum Award for Best Use of Photography, Wirehive 100 Award for Agency Team of the Year, UK App Award Nomination for Best Design/UX
- Scope
- Adobe XD wireframes
- Adobe XD prototypes
- Dynamic search and ratings functionality
- Custom map and journey planning functionality
- Varnish cache
- Speed optimisation
- Resource
- 1 x User Experience Designer
- 1 x User Interface Designer
- 2 x Front-end Developers
- 2 x Back-end Developers
- 1 x DevOps Engineer
- 1 x Project Manager
- 2 x Quality Assurance Testers
The challenge
ATR challenged Plug & Play to build a website that would simplify the safari planning process and drive high quality new enquiries. We needed to build an engaging user journey that would guide users through a discovery process to build knowledge. Our goal was for every customer who enquires to have formed a robust brief for their advisor to work with, increasing customer satisfaction and reducing pressure on internal booking teams.
ATR’s mission
ATR was established to enable holiday goers from all over the world to experience the extraordinary in Africa while contributing directly to the conservation and development of the regions most in need. Following a tourism-for-conservation strategy, ATR’s mission is to ‘Deliver remarkable sustainable safari experiences that you cannot wait to broadcast to your family, friends and colleagues. In this way you inadvertently become an ambassador for conservation in Africa and help spread the word.’
Conservation is embedded into ATR’s company policies and processes and as such, needed to also form the backbone of their new website.
Keeping it dynamic
With over 16 million possible holiday combinations available on the ATR website, the existing website left holiday makers unsure where to start and increased the reliance on ATR’s booking advisors. Our team cut through the complexity with the creation of a dynamic search. The search uses a sentence structure to guide the user and the dropdown options available update based on a user’s previous choices. For example, if a user is searching for trips including diving experiences, locations that are not near water will not appear in the location drop down. This saves the user time by only supporting viable searches.
The search functionality works in tandem with dynamic ratings which update based on the completed search. These ratings are compiled using decades of data on animal migration patterns, customer satisfaction, lodge and location quality, and conservation efforts. At a glance, customers can see a variety of ratings for every search result. This rating system analyses the data related to the search and does the hard work for the user, making it easy for a customer to make informed choices without getting bogged down in the detail. For example, if a customer would like to see elephants, they can select a location and lodge with a high rating for that experience at the time of year they would like to travel.
Photography
We created an immersive user experience by building the website around ATR’s award winning photography.
Interactive maps
Interactive maps take users on a tour of their potential trip, zooming in and out of locations as they read about the lodges and experiences available.
Empowering customers
ATR wanted to empower their customers to make their own choices by providing information on conservation and sustainability.
Harnessing big data and artificial intelligence
Africa Travel Resource has collected a huge volume of data over their years in operation. We harnessed this data to fuel the intelligent search and ratings functionality that dynamically update based on the user’s search. The data includes information on animal migration patterns, weather, quality of lodges and experiences, conservation efforts and the need for funding from tourism in different regions.
