Digital Marketing

PPC and Paid Media

Most businesses have previously undertaken PPC in house, usually Google AdWords, and typically fall into one of three camps:

  1. They struggled to firmly establish if they’re getting a sustainable areturn on investment from this form of advertising.
  2. They quickly identified that PPC was not for them and turned it off again.
  3. They found that it drove sales, but they want to optimise their campaigns further to push growth.

Whether you’re in B2B or B2C markets, the right Paid Media, including PPC and Google AdWords, can be very profitable for your business when implemented correctly.

Paid Media is a great tactic to employ to increase your market visibility and market penetration, ultimately increasing your leads and sales.

Over the last few years our experience in PPC has covered a wide range of sectors, including B2B lead generation and B2C eCommerce websites.



  • Full Adwords Audit
  • Google AdWords Account Setup
  • AdWords Account Optimisation
  • Targeting and Segmenting
  • On-going Management
  • eCommerce tracking
  • Event handling
1 16 Years
of PPC experience
1 500 +
Happy clients

“I’ve worked with a number of web development and digital marketing agencies previously, and Plug & Play are a cut above the rest. Fabulous team, great design and development, and highly professional.”

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