Oxford International College

A website and marketing strategy for an independent college

Oxford International College is the top performing independent college in the UK, with graduates going on to attend some of the best and most prestigious universities worldwide.

The college relied on word of mouth recommendations to secure admissions enquiries and needed a new website to increase their visibility in search engines and open up a new channel of enquiries from prospective students.

Lead time:
12 Weeks
Target Type:
Website Goal:
Generate admission enquiries, improve visibility in search engines
Web Design, Web Development, Digital Marketing
  • Adobe XD Wireframes
  • Adobe XD Design Prototypes
  • User Journey Mapping
  • Digital Strategy
  • Front-end Development
  • WordPress CMS
  • SEO
  • 1 x Digital Marketing Specialist
  • 1 x Web Designer
  • 1 x Front-end Developer
  • 1 x Back-end Developer
  • 1 x Project Manager
  • 1 x Quality Assurance Tester

Post-launch website results

Launching their new website design, Oxford International College were looking to increase engagement and generate new enquiries.

+ 1 21 %
Increase in organic traffic since launch as tracked by Google Analytics.
+ 1 12 %
Increase in session duration since launch as tracked by Google Analytics.
+ 1 20 %
Increase in new users since launch as tracked by Google Analytics.

The challenge

We were challenged to design an informative new website that would increase lead generation for the college. The website needed to appeal to both existing and prospective students, parents and visitors, and encourage admissions enquiries.

The website design and interaction aesthetic needed to embody the high standing reputation of the college and incorporate their new brand and colour palette

Our approach

Our design team considered the user journeys at all times throughout the design and build process of the new website. The menu was shaped to clearly direct the user through the defined user flow, enabling users to explore the courses and subjects on offer, along with other information like fees and FAQs.

A secondary menu with quick anchor-point links was added to the site to segment the large amount of information into digestible chunks that increase engagement with the content.

View site

Landing page strategy

Specific landing pages were created and optimised for search engine rankings and to guide the user journey; helping users to start their user journey from the most relevant page.


Testimonials were strategically placed throughout the site to reassure prospective students and their parents ahead of enquiring.

Extracurricular focus

The design and content of the site puts an emphasis on the fact that the college provides both academic and extracurricular benefits, reassuring prospective students and their parents that settling in and making friends is just as important as succeeding academically.

Digital Strategy

Oxford International College’s previous website contained old content that was inconsistently represented and categorised. We identified new keyword groups and enforced a one-group-per-page approach as part of a broader digital marketing strategy.

The college already held some high rankings in Google, however it was clear that they were not ranking for the right keywords. We worked with the Oxford International College team to select high quality keywords that would generate valuable organic traffic to the new website.

Related work

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