d’Overbroeck’s is a leading independent school based in Oxford for students aged 11-18. The school offers an array of GCSEs and over 35 A-Level options in Sixth Form.
Plug & Play was introduced to undertake the development of the d’Overbroeck’s website, refining the overall look and feel of the provided designs and adapting them for digital use.
- Lead time:
- 12 Weeks
- Sector:
- Education & Schools
- Target Type:
- B2C
- Website Goal:
- Generate new enquiries
- Services:
- Web Development, eCommerce, Design Refinement, SEO
- Scope
- Design Adaptation
- WordPress CMS
- Flywire Payments
- Responsive
- Custom Navigation
- Digital Strategy
- SEO
- Multilingual content
- Resource
- 1 x Project Manager
- 1 x Web Designer
- 1 x Frontend Developer
- 1 x Backend Developer
- 1 x Quality Assurance Tester
- 1 x Digital Marketing Specialist
Our approach
The d’Overbroeck’s website needed to capture the exceptional reputation of the school, reflect their quality educational services and build trust with prospective parents and students.
Working with designs provided by d’Overbroeck’s, our creative team adapted them for digital use. We ensured that they were responsive across a range of browsers and devices and implemented interactive touch points to increase visitor engagement. Our team elevated the brand by adapting the colour palette in line with the website brief.
Multilingual content
As an international school, it was important that the d’Overbroeck’s website was accessible in a number of languages. We delivered the International School pages in English, Russian and Chinese, enabling d’Overbroeck’s to effectively communicate with their audience.
The website is set up to enable SEO optimisation in each language so the relevant pages can rank in the corresponding territories.
Multilingual content
As an international school, d’Overbroeck’s required content in English, Russian and Chinese. We set up a language switcher for the international section of the website.
Use of colour
Content is differentiated with colour, using a dark pink for years 7-11, green for the international school, and blue for the sixth form. These colours signpost the parent user journeys, enabling them to easily access the information they need.
Admissions
To generate new admission enquiries, call to actions to get in touch were strategically implemented throughout the site.
The digital strategy
d’Overbroeck’s wanted to increase their visibility in Google so parents who were searching for independent schools in the Oxford area would find them. They commissioned a full digital strategy to identify opportunities to increase rankings in Google by focusing on high value organic keyword positions.
Our team established the pages of the new website that could become landing pages for organic search, driving relevant traffic directly from search engines and acting as mini homepages for specific topics. We developed keyword groups for these key pages and topics, using data to determine the strongest keywords and assigning these to the most appropriate pages.
