Headspring Executive Development is a joint venture of the Financial Times. It offers executive level training to equip businesses to handle complex issues.
- Lead time:
- 7 Weeks
- Sector:
- Training & consultancy
- Target Type:
- B2B
- Demographic
- Global business leaders
- Website Goal:
- Enable marketing team, resolve technical SEO concerns
- Services:
- Backend website development
- Scope
- WordPress CMS
- Pardot integration
- Content migration
- SEO review
- Resource
- 1 x Senior Backend Developer
- 1 x Junior Backend Developer
- 1 x Project Manager
- 1 x Quality Assurance Tester
- 1 x Digital Marketing Specialist
The challenge
Headspring were happy with the design of their website but were experiencing technical issues with the backend code. Their website was experiencing duplicate content issues which was impacting their performance in Google. In addition to this, their marketing team was unable to edit content in the backend which was affecting their ability to deliver campaigns.
Our approach
We recommended that Headspring replatformed their website and rebuilt the backend CMS while retaining the design of the site. This would enable a rapid delivery schedule to resolve the issues as quickly as possible.
Post-launch website results
Headspring Executive Development recorded a huge improvement in organic traffic and engagement metrics following the launch of their new backend code.
+
1
70
%
Increase in organic traffic since launch as tracked by Google Analytics.
+
1
53
%
Increase in average session duration as tracked by Google Analytics.
+
1
8
%
Decrease in bounce rate since launch as tracked by Google Analytics.
Enabling the team
Delivering a new backend on a WordPress CMS empowered Headpring’s internal marketing team by giving them complete control over their website content.
