Website Rebuilding or Replatforming
Enable your marketing team with a website rebuild
+40% increase in search engine visibility
Capabilities
- Website design & build
- SEO
- CRO
- Digital strategy & data
- Speed, security and performance
- Ongoing optimisation & support
Trusted by ambitious organisations across every major sector
Rebuild projects See what Plug & Play has created.
Janine Stone
40% increase in search engine visibility with a website rebuild
- Digital Marketing
- Web Design
- B2C
- Construction
- Luxury
Cole & Son
101% increase in revenue with a Headless Shopify solution
- Digital Marketing
- eCommerce
- Web Design
- B2C
- Luxury
Random42
33% increase in organic traffic following a website
- Digital Marketing
- Web Design
- Agency
- B2B
- Medical
The Plug & Play team were excellent throughout our website rebuild. The support we received was invaluable and really gave me confidence. The back-end to the site itself is a massive improvement and more user friendly, enabling me to manage the site more easily and efficiently.
Lucy RobertsMarketing Manager @ Random 42+43% increase in search engine visibility
Plug & Play are truly great at what they do and think about things in ways that others do not. They are a really great organisation delivering an outstanding quality of work and are genuinely awesome people to work with!
Simon SteeleMarketing Assistant @ Clarasys+15% increase in organic traffic
The project went smoothly and was well managed throughout to deliver on our expectations, and ultimately gave us a CMS we can use easily and with the flexibility we need.
Brad FitchewMarketing Manager @ Janine Stone+40% increase in search engine visibility
We recode websites to increase speed, quality and performance.
A website should work as a sales and marketing tool for your business, however they can sometimes become unmanageable, time consuming, and no longer deliver value. We understand the importance of enabling your team, tightening up security, and delivering a better code base to grow keyword rankings – and doing it quickly. When these are the primary concerns, we often recommend a backend-first approach.
Efficient solutions to enable your team.
A backend-first approach involves re-coding or re-platforming the existing website using a high quality code base while retaining the frontend design. This approach provides an accelerated solution to the immediate issues that your business faces without the time and feedback pressures that are usually associated with a frontend redesign. Recoding the backend of a website provides the strong code foundation that you need to increase your visibility in Google and start generating new enquiries through your website. It will also enable your internal marketing team to do more by providing a flexible new CMS that can be used to easily edit and create new content and pages.
Enabling your team
Many of Plug & Play's clients come with rigid websites that are difficult to manage and need support from developers to make changes. This can be hugely frustrating and time consuming which is why all of Plug & Play's websites are built to provide your team with the flexibility they need to create and edit content quickly and independently.
A track record worth knowing
20y+
delivering digital product leadership
650+
projects delivered
96%
would recommend
4.9*
average project review rating
Interested in working with us?Book a 30 minute intro call.
Trusted by leading organisations
Have questions?
A rebuild keeps the existing frontend design and focuses on rebuilding what’s underneath it, the CMS, code and infrastructure, to fix technical issues quickly.
A full redesign starts from the visual design as well. Many businesses use a rebuild to resolve urgent problems first, then decide separately whether a visual refresh is needed.
Because the two problems aren’t always the same one. A site can look right and still be slow, insecure, difficult to manage, or losing rankings to duplicate content, issues that live in the code and infrastructure, not the design. Fixing those first is faster and cheaper than a full redesign, and doesn’t require relaunching a new look before it’s ready.
Often, yes. A newly launched site that underperforms is frequently a backend problem rather than a design one, poor technical SEO, slow load times or migration issues can undo a redesign’s benefit.
A rebuild can resolve the underlying technical cause without needing to redesign the site again from scratch.
Handled properly, no, in fact the opposite is usually the goal. Rebuilds specifically target technical SEO issues such as duplicate content and slow performance that damage rankings, with redirects and site structure carried across carefully so existing rankings are protected rather than put at risk.
Rebuilds are generally quicker and less disruptive than a full redesign, since the frontend design stays the same and the work happens underneath it. Timelines depend on the scope and complexity of the existing platform, and are scoped individually with clear milestones agreed upfront.