Ballie Ballerson Website Design | Design My Night Integration | Plug & Play

Ballie Ballerson is one of London’s most Instagrammable venues, attracting thousands of visitors per week with their novel combination of cocktails and adult sized ball pits. Though Ballie Ballerson have seen huge growth since their launch, a new website was needed to drive further market awareness in key target segments.

 

Lead Time: 3 months
Sector: Food and Drink
Target type: B2C
Demographic: 18-30 year olds
Website Goal: Sell online bookings
Services: Web design, digital marketing

Scope

Custom Design
Custom Tracking
Custom Front-end
WordPress
On-going Support
Design my night integration

 

Resource

1x Website Designer
1x Front-End Programmer
1x Back-End Programmer
1x Project Manager
1x Quality Assurance Testers

Digital strategy

 

Ballie Ballerson regularly host hen dos, stag dos, work parties, birthdays and a range of other group social events. To drive sales and revenue there was a clear business case for targeting these group activities through more targeted digital marketing.

To de-risk the project and maximise our success we undertook a ‘win strategy’ approach; reviewing each target set of keywords, reviewing competitive metrics, and measuring our ability to deliver results.

Post-launch website results

 

Ballie Ballerson were looking to increase their ticket sales online by increasing their visibility in Google and converting more web visitors into paying customers with CRO.

+26

Organic keyword positions improved in Google in 6 weeks since launch

+111%

Increase in search visibility across the 251 keywords being tracked by moz.com

+83%

Increase in the number of keywords that rank in the top 3 organic positions in Google in 6 weeks from going live

Improved experience

 

With improved navigation and prominent FAQs customers no longer need to call or email, reducing the support time for Ballie Ballerson and increasing customer satisfaction.

 

Booking integration

 

To unify their bookings Ballie Ballerson use a platform called Design My Night. We customised and styled this integration point to be visually consistent with their website and brand.

 

Injecting some fun

 

To reflect the Ballie Ballerson brand our team developed a unique ball themed animation for the menu.

 

SEO landing pages

 

By creating targeted landing pages for high-volume search terms we were able to reduce bounce rate by 24% by aligning content to inbound visitor traffic.

 

Enabling their marketing team

 

The website has been created with a highly flexible WordPress CMS that has been customised to enable the marketing team at Ballie Ballerson to create new landing pages, page layouts and content with ease.

In addition to the usual pages, components and custom booking features, Ballie Ballerson also needed the ability to create further locations for future venues as they look to launch their new Sydney bar in 2019.