Ballie Ballerson

Increasing online bookings and ticket sales

Ballie Ballerson is one of London’s most Instagrammable venues, attracting thousands of visitors per week with their novel combination of cocktails and adult sized ball pits. Though Ballie Ballerson have seen huge growth since their launch, a new website was needed to drive further market awareness in key target segments.

Lead time:
3 Months
Sector:
Food & Drink
Target Type:
B2C
Demographic:
18 - 30 Year Olds
Website Goal:
Sell Online Bookings
Services:
Web Design, Digital Marketing
Scope
  • Custom Design
  • Custom Tracking
  • Custom Front-end
  • WordPress
  • On-going Support
  • Design My Night integration
Resource
  • 1x Website Designer
  • 1x Front-End Programmer
  • 1x Back-End Programmer
  • 1x Project Manager
  • 1x Quality Assurance Tester

Digital strategy

Ballie Ballerson regularly host hen dos, stag dos, work parties, birthdays and a range of other group social events. To drive sales and revenue there was a clear business case for targeting these group activities through more targeted digital marketing.

To de-risk the project and maximise our success we undertook a ‘win strategy’ approach; reviewing each target set of keywords, reviewing competitive metrics, and measuring our ability to deliver results.

View site

Post-launch website results

Ballie Ballerson wanted to increase their ticket sales online by increasing their visibility in Google and converting more web visitors into paying customers.

+ 1 26
Organic keyword positions improved in Google in 6 weeks since launch
+ 1 111 %
Increase in search visibility across the 251 keywords being tracked by Moz.com
+ 1 83 %
Increase in the number of keywords that rank in the top 3 organic positions in Google in 6 weeks from going live
Friends at Ballie Ballerson Ballie Ballerson ballpit Cocktail
selecting a ticket to buy on the Ballie Ballerson website

Improved experience

With improved navigation and prominent FAQs, customers no longer need to call or email. This reduces the support time for Ballie Ballerson and increases customer satisfaction.

Ticket information

Booking integration

To unify their bookings Ballie Ballerson use a platform called Design My Night. We customised and styled this integration point to be visually consistent with their website and brand.

The Ballie Ballerson full width menu

Injecting some fun

To reflect the Ballie Ballerson brand our team developed a unique ball themed animation for the menu.

Hen Party page top banner

SEO landing pages

By creating targeted landing pages for high-volume search terms and aligning content to inbound visitor traffic, we reduced bounce rate by 24%.

Enabling their marketing team

The website has been built with a highly flexible, customised WordPress CMS that enables the marketing team at Ballie Ballerson to create new landing pages, page layouts and content with ease.

In addition to the usual pages, components and custom booking features, Ballie Ballerson also needed the ability to create further locations for future venues as the look to launch their new Sydney bar in 2019.

Ballie Ballerson Logo

‘We’ve built a site which stands in amazing stead for natural search as a small business. Through content recommendations and relevant hierarchy choices, Plug & Play have been integral in our SEO traffic numbers.’ 

Ballie Ballerson Logo

Alysia Francis, Ballie Ballerson

Woman lying in a ballpit
Mobile view of the about us page

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