Ballie Ballerson is one of London’s most Instagrammable venues, attracting thousands of visitors per week with their novel combination of cocktails and adult sized ball pits. Though Ballie Ballerson have seen huge growth since their launch, a new website was needed to drive further market awareness in key target segments.
- Lead time:
- 3 Months
- Sector:
- Food & Drink
- Target Type:
- B2C
- Demographic:
- 18 - 30 Year Olds
- Website Goal:
- Sell Online Bookings
- Services:
- Web Design, Digital Marketing
- Scope
- Custom Design
- Custom Tracking
- Custom Front-end
- WordPress
- On-going Support
- Design My Night Integration
- Resource
- 1x Website Designer
- 1x Front-End Programmer
- 1x Back-End Programmer
- 1 x Digital Marketing Specialist
- 1x Project Manager
- 1x Quality Assurance Tester
Digital strategy
Ballie Ballerson regularly host hen dos, stag dos, work parties, birthdays and a range of other group social events. To drive sales and revenue there was a clear business case for targeting these group activities through more targeted digital marketing.
To de-risk the project and maximise our success we undertook a ‘win strategy’ approach; reviewing each target set of keywords, reviewing competitive metrics, and measuring our ability to deliver results.
Post-launch website results
Ballie Ballerson wanted to increase their ticket sales online by increasing their visibility in Google and converting more web visitors into paying customers.
Improved experience
With improved navigation and prominent FAQs, customers no longer need to call or email. This reduces the support time for Ballie Ballerson and increases customer satisfaction.
Booking integration
To unify their bookings Ballie Ballerson use a platform called Design My Night. We customised and styled this integration point to be visually consistent with their website and brand.
Injecting some fun
To reflect the Ballie Ballerson brand our team developed a unique ball themed animation for the menu.
SEO landing pages
By creating targeted landing pages for high-volume search terms and aligning content to inbound visitor traffic, we reduced bounce rate by 24%.
Enabling their marketing team
The website has been built with a highly flexible, customised WordPress CMS that enables the marketing team at Ballie Ballerson to create new landing pages, page layouts and content with ease.
In addition to the usual pages, components and custom booking features, Ballie Ballerson also needed the ability to create new locations and venues as part of their exciting business expansion plan.
“Plug & Play have utilised knowledge, experience and care to help build all elements of our site. Their support has been great! We’ve built a site which stands in amazing stead for natural search as a small business. Through content recommendations and relevant hierarchy choices, Plug & Play have been integral in our SEO traffic numbers.”
