Anemoi is a leading provider of Rotor Sails to the shipping industry. Their energy saving technology offers significant reductions in fuel consumption and lowers greenhouse gas emissions by up to 30% to deliver more efficient and sustainable ships.
- Lead time:
- 12 Weeks
- Sector:
- Renewable Energy / Shipping
- Target Type:
- B2B
- Website Goal:
- Increase visibility of their technology, generate enquiries
- Services:
- Web Design, Web Development, Digital Strategy, Digital Marketing, Brand Evolution, Infographic Design
- Scope
- Adobe XD Prototypes
- Adobe XD Design
- Brand Evolution and Guidelines
- Infographic Design
- Interaction Aesthetic
- WordPress CMS
- CDN Set Up
- Marketing Strategy and SEO
- Resource
- 1 x Project Manager
- 1 x Creative Director
- 1 x Web Designer
- 1 x Brand Specialist
- 1 x Front-end Developer
- 1 x Back-end Developer
- 1 x Quality Assurance Tester
- 1 x Marketing Strategist
- 1 x Digital Marketer
The challenge
Anemoi challenged us to deliver an interactive website that would bring their revolutionary energy saving technology to life and engage prospective customers. It needed to reflect the innovative and high performance nature of the business while generating new enquiries.
Anemoi had an existing brand that needed to be evolved and expanded to meet the growing needs of the business. We formalised the new brand within a brand book to enable the Anemoi team to consistently apply the brand long after the launch of their new website.
Dynamic brand patterns
We drew on inspiration from ship sonar systems and water ripples to create a series of dynamic brand patterns that featured different interlocking circles. Implementing movement within the brand added depth and personality, as well as creating a more engaging digital experience.
Infographics and animations
Infographics and animations were produced to create an engaging design that didn’t rely on written text.
Brand identify refresh
A series of icons, shapes and patterns were produced as part of the brand identity refresh.
Our approach
We introduced new colours and brand patterns to Anemoi’s brand to add depth and flexibility. The new brand was implemented throughout the website to provide a dynamic and engaging user experience. We then created a set of brand guidelines to formalise how the brand and assets should be used by the team.
To compliment the brand work, our designers created a number of infographics to support the written website copy and communicate key messages.
In order to create an engaging website with lots of movement and transitions, we introduced an interactive design with parallax effects, colour transitions and hover states.
We codified some of the brand patterns into dynamic assets that could be used throughout the site. Our team implemented an interactive scroll animation on the homepage which responds to the scroll speed of the user and demonstrates Anemoi’s technology.
Digital strategy
We collaborated with Anemoi to develop a digital strategy to increase their search engine visibility. Our marketing team worked closely with Anemoi to produce a comprehensive keyword strategy that would improve their keyword rankings and drive high quality organic traffic to their new new website.
We began by identifying pages that could act as specific landing pages for organic search traffic and began to build up keyword groups around them. By devising these keyword groups we were able to effectively target Anemoi’s target audiences and drive increased levels of traffic from Google.
