Vision Radiology is a tele-radiography practice that leverages timezones to rapidly increase turnaround times for scan interpretations and consultations.
They wanted to increase their visibility to get in front of more prospective clients and employees.
- Lead time:
- 4 Months
- Sector:
- Healthcare
- Target Type:
- B2B & B2C
- Website Goal:
- Increase visibility & Modernise the website
- Services:
- Branding, Web Design, Web Development, Digital Marketing
- Scope
- Adobe XD Wireframe Prototypes
- Adobe XD Design Prototypes
- Brand Identity
- SEO Strategy
- WordPress CMS
- Salesforce Integration
- Resource
- 1 x Brand Designer
- 1 x Digital Strategist
- 1 x Website Designer
- 1 x Website Developer
- 1 x Quality Assurance Tester
- 1 x Project Manager
The challenge
Vision Radiology’s previous website and brand were dated and didn’t reflect the practice. Their Marketing team was struggling to make simple changes and lacked a consistent brand to produce new assets.
They challenged us to deliver a flexible new website that would enable them to manage their content, move quickly, and appeal to their target audience.
To achieve their objectives, they recognised that they needed a new brand, website and digital strategy.
The brand
When Vision Radiology first approached us, they had a basic brand that lacked depth and overused stock photography. The nature of having a remote team meant that they had very little photography to use which was limiting their design capabilities.
We delivered a flexible brand identity that incorporated a broader colour palette with primary and secondary colours. We introduced new shape and form into the brand, creating depth and providing visual interest in place of imagery. This approach also enabled Vision to use stock photography in a way that was on-brand and didn’t look like stock imagery.
In addition to the colour palette and imagery, we also evolved the logo and typography.
The website
We utilised the updated brand to create a modern new website design that represented Vision Radiology to prospective clients and employees. Our designers placed people at the centre of the design to visually represent the approachable and personable qualities of Vision Radiology.
We delivered the new website in WordPress to to provide easy content management and a high quality code base for future growth.
SEO strategy
Our Marketing team undertook keyword research and selected target keywords that Vision Radiology could compete and rank for in search engines. We optimised the website in line with the new strategy and trained Vision’s Marketing team how to optimise new website content.
Our SEO strategy enabled Vision Radiology to increase their visibility in search engines and be found by more prospective clients and employees.
“Working with Plug & Play was a great experience. I came into the project after it started, and they quickly got me up to speed. The website looks great, and they were instrumental in completing this project on time. I would highly recommend Plug & Play.”
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Volition is a multinational life science company that develops technology to diagnose and monitor a range of diseases in humans and animals. Their technology sets them apart as industry leaders, providing kits to a wide spectrum of audiences from medical specialists to individual pet owners.
Our challenge was to deliver a new website that targeted each key audience type, encouraging them to make an enquiry or visit Volition’s distributor sites to purchase their own kits.
- Lead time:
- 4 Months
- Sector:
- Life Sciences
- Target Type:
- B2B & B2C
- Website Goal:
- Increase awareness of their technology & generate new leads
- Services:
- Web Design, Web Development, Digital Marketing
- Scope
- SEO Strategy
- Figma Wireframe Prototypes
- Figma Design Prototypes
- WordPress CMS
- Pardot Integration
- Resource
- 1 x Digital Strategist
- 1 x Website Designer
- 1 x Website Developer
- 1 x Quality Assurance Tester
- 1 x Project Manager
The challenge
Volition’s main challenge was how they could engage and educate website visitors in the science behind their technology. They needed their new website to attract new visitors, be more visible, and deliver their key messaging in an engaging way.
The client challenged us to deliver a fresh design that showcased their products and worked as a marketing tool for the business.
The website
We utilised the digital strategy created by our marketing team to inform the new page hierarchy and landing page structure. By combining UX design and marketing insights, we produced the best user experience and SEO performance for Volition. We implemented a clean and user friendly navigation to ensure that content is accessible and that users are guided through to conversion.
Our designers evolved Volition’s visual brand to create the impact and flexibility required for the new website design. We utilised the bright sub-brand colours to categorise content and designed a clear navigation to encourage users to land on relevant content.
As part of the wider project, we merged 2 domains into 1 new website. We implemented SEO and design best practice during this process to retain and grow keyword rankings from both domains.
Marketing & SEO strategy
One of Volition’s key complaints with their previous website was the high bounce rate. They were losing a huge percentage of the traffic they attracted and couldn’t pinpoint what was driving the issue – was it the website, the keywords they ranked for, or their messaging?
Our Digital Strategist identified that the content on their old website exclusively catered to users who already knew Volition’s product. Therefore, users who had a problem but didn’t know Volition’s product name became lost leads, which was one factor impacting bounce rates across the site.
We recommended taking a solution-focused approach on the new website. We developed a new site structure and keyword groups that were built to support Volition’s wider goals – increasing leads and reducing high bounce rates.
Improving keyword rankings and generating higher levels of organic traffic to the website was important to the success of the project. Therefore, taking a joined up approach with the SEO strategy, on page experience and messaging was critical to ensure that Volition benefited from the full impact of the improved rankings.
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Noa is a recruitment agency that specialises in the technology sector. They needed a new website to increase their online visibility and attract new clients and candidates.
- Lead time:
- 3 Months
- Sector:
- Recruitment
- Target Type:
- B2B & B2C
- Website Goal:
- Create an elevated design, increase visibility & attract new clients and candidates
- Services:
- Brand, Web Design, Web Development, Digital Marketing
- Scope
- Brand Identity
- SEO Strategy
- Figma Wireframe Prototypes
- Figma Design Prototypes
- WordPress CMS
- Logic Melon Integration
- Resource
- 1 x Digital Strategist
- 1 x Website Designer
- 1 x WordPress Developer
- 1 x Quality Assurance Tester
- 1 x Project Manager
The challenge
Noa were ready to step up their marketing efforts and needed a new brand, website and marketing strategy to deliver on their objectives. Their existing website was dated, clunky and didn’t appeal to their target audience. Our challenge was to evolve their brand and create a high performance website that appealed to their clients and candidates. The website needed to be flexible and able to scale with the business.
The brand
Noa’s previous brand was dated and lacked the flexibility to facilitate a high quality digital design. We evolved the brand identity and introduced new colours, typography, shape and imagery. The new brand was implemented within the new website to create a modern and dynamic interface that uses interactive elements and assets to engage users.
Our design team created branded assets for the website design, making use of multi-layered components that combine dynamic brand elements and imagery to support the user journey.
The website
We delivered a high performance website that is built to be fast, engage users and drive conversions. Our designers curated the website structure in line with a digital strategy created by our marketing team. This approach ensures that the website structure supports the SEO objectives and enables users to intuitively navigate.
Our team developed the website in WordPress to provide maximum content dexterity while ensuring that the brand guidelines are easy for Noa to implement as they continue to produce new pages and content on the website.
2 main audiences
The website is structured to target 2 core audiences: clients and candidates.
Website assets
Our design team created dynamic branded assets that combine stock photography and Noa’s new brand. The outcome is a website design that feels unique and engaging.
Logic Melon Integration
We integrated the website with Logic Melon to pull through Noa’s job posts and track candidate engagement.
Signposting
We colour coded job categories to provide visual cues on job posts.
SEO strategy
As a small recruitment agency with a relatively low competitive position in search engines, Noa needed to be strategic to secure new keyword rankings. We focused on specific job roles and locations to create optimised landing pages that could be found by prospective clients and candidates in search engines. Being specific in this way means that Noa could carve their niche in the market without competing with the huge recruitment agencies with much stronger competitive metrics.
Our strategy provides scope for Noa to continually review their keyword targets and increase their reach as their competitive position grows.
In the chart above, blue bars represent positions 1-3 in Google and green bars represents rankings on the rest of page 1.
You can see that rankings immediately began to climb following the new website launch. Assessing Noa’s competitive position and selecting specific keywords that are aligned to their offering has enabled them to outperform larger recruitment agencies in search engines.
“We’re proud to announce that we’ve now launched our brand-new website! 😍
If you’ve used our website before then you’ll know just how much of an improvement we’ve made.”
Related work
Bond Global
173% increase in search engine visibility for a recruitment agency looking to attract high quality new clients
Compass Fostering is an independent fostering agency that provides the highest quality care to children who haven’t had the best start in life.
They asked us to create a new website that would attract new foster parents and enable Compass Fostering to connect new families.
- Lead Time:
- 5 Months
- Sector:
- Fostering
- Target Type:
- B2C
- Website Goal:
- Create a modern new website with improved visibility & conversion rate
- Services:
- Web Design, Web Development, WordPress, Digital Marketing
The challenge
The Compass Fostering team recognised that their existing website was holding them back. They challenged us to deliver a new website that was modern, dynamic and interactive. With a huge shortage of foster families, they needed to be found by more prospective families and generate enquiries. The brief was to create a design that is approachable, playful and informative.
- Scope
- Adobe XD Wireframe Prototypes
- Adobe XD Design Prototypes
- WordPress Development
- SEO Strategy
- Foster Allowance Calculator
- Application Form
- Content Entry
- Resource
- 1 x Website Designer
- 1 x WordPress Developer
- 1 x Backend Developer
- 1 x Quality Assurance Tester
- 1 x Project Manager
- 1 x SEO Strategist
Our approach
We used Compass Fostering’s brand to create a fresh website design that our developers coded in WordPress. It provides their marketing team with a flexible platform that they can use to scale their business and support their campaigns.
We introduced a new website structure and intuitive user journeys. Compass have some incredible resources and informational content that was previously buried within the website and rarely accessed by visitors. Our team ensured that content on the new website is accessible and optimised for maximum visibility in search engines.
Our marketing team produced a digital strategy that was pivotal to the success of the website, informing everything from the website structure, design and development, and driving Compass’ overarching goals.
The website
One of Compass Fostering’s greatest challenges was how to deliver a large amount of content to their visitors in a way that was digestible. We achieved this by chunking content and using bold colour blocks from their brand to segment key messages. We use interactive elements to load content in an engaging way that signposts the user journeys.
To deliver the best website, our team evolved the brand to include playful and animated brand elements including underlines, shapes and drawings. We invested time in creating an interaction aesthetic that elevates the design, introducing subtle movement with moving brand shapes in the banners and on hover of call to actions.
Fostering allowance calculator.
We created a calculator to estimate the financial support available to foster families. This tool supports the on-site user experience and is also a fantastic opportunity for Compass Fostering to build reputable links to their website.
The brand
We evolved the existing brand to create an engaging design that looks and feels cohesive.
Informative content
We introduced key information and resources throughout the user journeys to strengthen the user journeys and support prospective foster families.
Application form
We delivered a new application form for Compass Fostering, using UX design to maximise the number of applications
Digital strategy
Compass Fostering had a great opportunity to significantly increase their visibility, enabling more foster families to find them online. Their existing website did a number of things right, but could perform much better with a proper strategy and the implementation of SEO, code and performance best practice.
Our marketing specialists reviewed their position in the market and measured the gap between their current rankings and their potential rankings, then created a digital strategy outlining what needed to be done to close the gap and increase keyword rankings.
“Our experience with Plug and Play developing a new website for Compass Fostering was fantastic from start to finish.
They really took the time to understand our needs and requirements, delivering a detailed report on our old website and everything they thought we could improve upon. The time spent understanding our brand really paid off, and the initial wireframe they delivered hit almost every mark. They then took this and delivered a website that exceeded our expectations.
Gabrielle was fantastic throughout the project, and was quick to solve any of the inevitable snags that arise in any web build! Her communication was invaluable throughout and we appreciate all the work she put into this, alongside the wider P&P team.
We’ve already seen an uplift in SEO performance which shows the impact that having a well built website can have.
We’re looking forward to collaborating on more projects with Plug and Play!”
Related work
John Cullen Lighting is an architectural lighting company that specialises in discrete luxury lighting. They needed a new website to elevate their presence online and generate new business.
We delivered a new website including a browsable product catalogue, alongside a digital strategy to improve the visibility of the website in search engines.
- Lead Time:
- 6 Months
- Sector:
- Lighting & Design
- Target Type:
- B2B & B2C
- Website Goal:
- Improve visibility & user experience
- Services:
- Web Design, Web Development, WordPress, Digital Marketing
The challenge
John Cullen Lighting were ready to invest in a website that would become a marketing tool for the business, attracting and converting customers from search engines.
They challenged us to deliver a modern design that was visual, dynamic and used copy in an engaging and editorial way.
- Scope
- Adobe XD Wireframe Prototypes
- Adobe XD Design Prototypes
- WordPress Development
- SEO Strategy
- Product Catalogue
- PIM Integration
- Spotler Integration
- Search Function
- Multi-territory & International Setup
- Content Migration
- Resource
- 1 x Website Designer
- 1 x WordPress Developer
- 1 x Backend Developer
- 1 x Quality Assurance Tester
- 1 x Project Manager
- 1 x SEO Strategist
The website
We delivered a WordPress website that provides the John Cullen team with the marketing dexterity they need to support their campaigns. The website is dynamic and includes interactive animations as the user scrolls.
John Cullen’s products are at the heart of their business and the website offers a platform for them to be showcased. Products can be featured and linked within images, providing inspiration of how products can be used while also driving sales.
Our team integrated the website with the client’s PIM (Product Information Manager) and their marketing platform, Spotler, which provides consistency of product data and enables John Cullen to engage with their customers in a new way.
Menu
The menu provides a flexible structure to navigate users to deep website content and products.
Product filters
We implemented a product filtering function to enable products to be showcased throughout the website.
Product pages
We created immersive product pages that utilise imagery and animation to elevate the user experience. These pages balance visual and technical content and intelligently manage data tables and downloads.
Digital strategy
Our team collaborated with John Cullen to create and implement a keyword strategy that would enable more prospective clients to find them in search engines. The key was to broaden their keyword range to create a larger market size and increase their potential customer base.
We researched hundreds of keywords and selected those that John Cullen could leverage to improve their website visibility.
Related work
The Office of Health Economics (OHE) is an independent research organisation and charity that researches and responds to global health challenges. They partner with governments, universities and pharmaceutical companies to support better healthcare policies.
They challenged us to deliver a website that presented them as a leading independent voice in their field. The new site needed to incorporate their new brand and enable them to reach a broader audience.
- Lead Time:
- 4 Months
- Sector:
- Health & Economics
- Target Type:
- B2B
- Demographic:
- Consultants, Charities, Governments & Academics
- Website Goal:
- Represent the organisation as a premium publisher, Improve engagement & Increase visibility
- Services:
- Web Design, Web Development, WordPress, Digital Marketing
The challenge
OHE’s new website needed to appeal to a broad audience including consultants, charities, governments and academics. Having undertaken a rebrand, the client was ready to deliver a website that would position them as a premium global publisher and provide greater access to their content.
The new design needed to be authoritative, fresh and market leading. Most importantly, OHE’s research and publications needed to be accessible, sharable and downloadable to generate the maximum engagement.
With the goal of increasing engagement with their content, OHE challenged us to deliver an SEO strategy that would improve their search engine visibility and enable visitors to find their content directly from search engines.
- Scope
- Adobe XD Wireframe Prototypes
- Adobe XD Design Prototypes
- WordPress Development
- SEO Strategy
- Gated Content
- Search Function
- Hubspot Integration
- Content Migration
- Resource
- 1 x SEO Strategist
- 1 x Website Designer
- 1 x WordPress Developer
- 1 x Backend Developer
- 1 x Quality Assurance Tester
- 1 x Project Manager
The website
Drawing inspiration from websites like The Economist and The Atlantic, the new website design is clean and fresh with an authoritative news feel.
We developed the website in WordPress and created a deep search facility that enables users to access the vast array of content available on the site quickly and intuitively. The search uses post tagging and categorisation that also feeds a variety of targeted landing pages and user journeys.
Digital strategy
Our marketing strategists assessed a huge range of search terms to identify the keywords that would generate the most success for OHE in search engines. We selected a set of highly relevant keywords and optimised the new website to target them effectively, enabling OHE to increase their search engine visibility and grow their organic traffic.
As a content-led website, OHE had a huge opportunity to secure rankings for high level topics, as well as specific long tail keywords. The OHE website has established a lot of trust over the years and consequently has strong domain metrics. Our team leveraged this advantage, implementing an ambitious strategy that sees OHE successfully competing for some extremely high value keywords.
Not only does the new website showcase OHE as a leader in their field, their digital footprint also puts them side by side with the major industry players.
SEO results
The chart above shows OHE’s keyword rankings following the launch of the website. Blue bars represent positions 1-3 in Google, green represents rankings on the rest of page 1, purple represents page 2 rankings and orange shows pages 3-5.
“We were delighted to have worked with Plug & Play to design and develop our new website which launched earlier this year.
Our vision was for the OHE site to be a destination for Health Economic research and Plug & Play achieved that with a modern design, easy search and navigation functionality, and a clear user journey throughout the site.
This was all underpinned by the digital strategy developed by their Digital Marketing team, which has seen our average user session durations shoot up from 27 seconds to 2 minutes and 23 seconds!”
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Zenopa is a recruitment agency that specialises in the commercial side of healthcare, recruiting for roles in pharmaceutical, medical, science, dental and more.
They commissioned our team to deliver a new high performance website and digital strategy, helping them to convert new clients and candidates online.
- Lead Time:
- 5 Months
- Sector:
- Recruitment
- Target Type:
- B2B & B2C
- Website Goal:
- Increase website visibility, design & performance
- Services:
- Web Design, Web Development, WordPress, Digital Marketing, Integrations
The challenge
The Zenopa website had expanded over time, becoming difficult for users to navigate and find information. They needed a complete website overhaul, with a focus on restructuring the website architecture and content hierarchy to increase the accessibility of content and improve the user experience.
With 2 key visitors: Candidates and Employers, the website needed to branch the user journeys and lead each user type to the relevant conversion point on the website.
As part of the new website project, Zenopa’s marketing team were keen to invest in their digital marketing footprint to increase their visibility in search engines and be found by more prospective candidates and clients.
- Scope
- Figma Wireframe Prototypes
- Figma Design Prototypes
- WordPress Development
- SEO Strategy
- Quartz Integration
- International & Multi-lingual
- Gated Content
- Content Migration
- Resource
- 1 x SEO Strategist
- 1 x Website Designer
- 1 x WordPress Developer
- 1 x Backend Developer
- 1 x Quality Assurance Tester
- 1 x Project Manager
The website
We delivered a WordPress website that was integrated with Quarz to pull in Zenopa’s job listings. Our UX team created an intuitive job search to facilitate the candidate user journey and enable them to seamlessly find relevant job listings.
Our design team and digital strategist collaborated to create a content structure that would increase the accessibility of Zenopa’s large amount of deep content, while also supporting the SEO strategy. Our designers utilised breadcrumbs to signpost users and created dynamic content workflows so visitors only see content that is relevant to their selections and location on the website.
The new website is international and specifically targets 4 territories in 3 languages.
International targeting
As a global recruitment agency, Zenopa needed a website that would support their recruitment in 4 different territories and 3 languages.
With best practice international targeting in place, Zenopa’s new website is optimised for SEO, enabling them to rank locally in their target regions and deliver specific messaging and functionality to regional audiences.
Zenopa’s new website is coded in a way that provides a foundation for future expansion. They have the digital infrastructure in place to support expansion to new markets in the future.
Gated content
We created gated content to capture engaged leads for the business.
A personal approach
Team profiles can be connected to content throughout the site to provide contact details relevant to specific job roles and content.
Brand development
We expanded Zenopa’s existing brand, introducing new shape, form and a broader colour palette. This provided greater depth for the website design.
Digital strategy
We researched hundreds of keywords that were relevant to Zenopa’s business and services. Our team analysed the data and selected target keywords that Zenopa had a statistical chance of ranking for in search engines.
Zenopa had strong domain metrics which enabled us to aim high in the strategy and target high value and high search volume keywords that generate new business for the agency.
The strategy fed directly into the website design and development, with all 3 teams working together to create an optimised and high performance website.
Related work
UNDO pioneer carbon removal and capture large quantities of Carbon Dioxide from the atmosphere. The business is rapidly growing and has been spotlighted in the media as a true innovator in environmental technology.
They challenged us to deliver a new website design that would showcase their work and capture public attention.
- Lead time:
- 3 Months
- Sector:
- Carbon Reduction
- Target Type:
- B2B
- Website Goal:
- Refresh the Design, Create an Engaging User Experience
- Services:
- Website Design, Digital Marketing
The challenge
UNDO commissioned us to deliver a fresh website design that captured the spirit of the business and what they were trying to achieve. Passionate about the environment, their website needed to reflect their values while achieving a high quality and professional finish.
Our approach
We created a new design system for UNDO, expanding their digital brand to create a flexible website design. Our team designed a set of branded website components that could be coded and used by UNDO’s team to continue to grow and scale the website.
The final website is authoritative, approachable and modern. It draws on natural imagery and earth tones to create an emotional connection with visitors.
- Scope
- User Journey Mapping
- Figma Wireframe Prototypes
- Figma Design Prototypes
- Branded Assets
- Resource
- 1 x UX Designer
- 1 x Website Designer
- 1 x Project Manager
Related work
OddsIndex is a US based betting platform that enables its customers to find and compare the best odds from market leading betting providers.
We created a new brand, website design and user experience for the business.
- Lead time:
- 6 Weeks
- Sector:
- Sports & Betting
- Target Type:
- B2C
- Website Goal:
- Create a market leading user experience
- Services:
- UX Design, Web Design, Branding
The challenge
Sports betting can be complex and involves the management of a huge amount of data. Our challenge was to create a seamless and engaging user experience that utilises data in a way that can be consumed by visitors.
From a visual design perspective, we needed to create a brand and website design with limited imagery. We needed to display information and comparison tables in an appealing way that maintained the integrity of the data.
The brand
We created a new brand identity for OddsIndex, including a new logo, typography, colour palette and design system. The brand needed to be vibrant and flexible while achieving a high quality design finish.
We created 3 brand concepts for the betting company, approaching the brief from a few different directions. Our designers worked closely with the client to build a brand and design system that reflects the business and their customers.
The website
Our design team created the new website, using OddsIndex’s new brand identity to elevate the look and feel of the interface. The user journeys are optimised to create a streamlined conversion path that enables users to find the best betting odds and bonuses.
OddsIndex have an ambitious in-house marketing team that were managing the SEO of the website. We collaborated throughout the web design process to ensure that the new design supported their SEO strategy and enabled them to continually improve their search engine visibility.
- Scope
- User Journey Mapping
- Adobe XD Wireframe Prototypes
- Adobe XD Prototypes
- Brand Identity
- Resource
- 1 x Brand Designer
- 1 x UX Designer
- 1 x Website Designer
- 1 x Project Manager
Related work
Flawless AI uses groundbreaking AI powered tools to solve some of the biggest challenges faced by filmmakers. Their technology enables visual editing to accommodate script changes, dubbing, and changes to facial expressions without the need to re-shoot.
They had a major speaking event coming up and just a 5 week turnaround time for the site. We delivered an innovative website and supporting digital strategy in time for their event.
- Lead Time:
- 5 Weeks
- Sector:
- AI
- Target Type:
- B2B
- Website Goal:
- Position Flawless AI as the market leader
- Services:
- UX Design, Web Development, WordPress, Digital Marketing
The challenge
Flawless AI offers a truly groundbreaking product for the film sector, providing film makers with greater flexibility while maintaining budgets and timelines. They needed a website design that represented their position in their industry. It needed to be tech-forward, interactive, fast and high quality.
The biggest challenge of this project was the timeline, with a turnaround time around 3-4 times faster than a typical project its size. Our team created an ambitious project plan, collaborating closely with Flawless AI to meet their timeline without compromising on the final result.
- Scope
- Figma Wireframe Prototypes
- Figma Design Prototypes
- WordPress Development
- SEO Strategy
- Copywriting
- Content Entry
- Resource
- 1 x SEO Strategist
- 1 x UX Designer
- 1 x WordPress Developer
- 1 x Quality Assurance Tester
- 1 x Project Manager
- 1 x Copywriter
The website
We created a dynamic new website that utilises animation and video to create an immersive user experience. Delivered in WordPress, the new website provides Flawless AI with flexible content management.
Our designers used a dark colour palette to reflect the high tech industry that Flawless AI are shaping.
Interactive scroll
Website assets load and zoom as the user scrolls down the page.
Key messaging
The website presents key messages throughout the user journey.
Call to actions
Clear call to actions are placed throughout the website to encourage conversions.
SEO strategy
It was critical that Flawless AI were found by prospective customers in film and production when looking for AI tools. We researched and analysed a broad range of keywords and selected keyword targets that Flawless could compete for in search engines.
The website was built and optimised to maximise the impact of the strategy and drive rankings for the business.
In the chart above, blue bars represent positions 1-3 in Google, green represents rankings on the rest of page 1 and purple represents page 2 rankings.
In the weeks following launch, rankings immediately rose and are continuing to climb.