Plan

A dynamic WordPress website for an established product consultancy

Plan is a product strategy consultancy that helps tech companies to navigate the product innovation process.

They needed a polished new website that would represent them at their best to new clients and provide the Plan team with the flexibility to manage and edit their own website.

Lead time:
12 Weeks
Sector:
Consultancy
Target Type:
B2B
Website Goal:
Refresh the design & generate new business
Services:
Web Design, Web Development, Digital Marketing
Scope
  • Adobe XD Wireframe Prototypes
  • Adobe XD Design Prototypes
  • WordPress Development
  • Pipedrive CRM Integration
  • Multi-site 301 Redirect Strategy
Resource
  • 1 x Project Manager
  • 1 x Web Designer
  • 1 x Frontend Developer
  • 1 x Backend Developer
  • 1 x Quality Assurance Tester
  • 1 x Digital Marketing Specialist

Our approach

We delivered an interactive and engaging website to communicate Plan’s key messages. We used hover effects and interactions to elevate the design and add depth.

Plan had limited visual assets for their brand so we focused on producing a range of non-photographic components as part of the design process.

Plan’s content is one of their greatest assets and presented a huge opportunity for them to share their expertise. We collaborated with the team to showcase their thought leadership content and make it accessible for their audience to find, search and filter throughout the site.

Animated touchpoints

We used subtle animations throughout the site to add depth to the design.

Perspective magazine

We used issuu to embed Plan’s magazine within the website.

Colour coded content

Following Plan’s brand guidelines, we used colour to segment Plan’s website content and signpost the user journey.

Multi-site 301 strategy

Upon inspection of Plan’s digital footprint, our team identified a number of duplicate live content pages hosted outside of the main Plan domain. We implemented a 301 strategy across 2 domains to provide a consistent user experience and optimise the performance of content.

Related work

Walls and Floors

An eCommerce website for a large online retailer

With over 6,000 SKUs Walls and Floors are a large tile retailer who sell huge quantities of their products online. Boasting millions of orders and customer records, the website attracted hundreds of thousands of visitors each week. However, as the previous Walls and Floors website was ageing it was seeing a gradual drop in keyword rankings and conversion rates.

Lead time:
18 Months
Sector:
Retail
Target Type:
B2C & B2B
Demographic:
DIY Consumers, Trade Customers
Website Goal:
Increase Online Sales
Services:
eCommerce Web Design, Digital Marketing
Scope
  • Continuous Data Migration
  • Custom Design
  • Magento
  • Sage200 Integration
  • Search Engine Optimisation
  • Google Shopping
  • Amazon Shopping Integration
  • Pure360 Integration
Resource
  • 1x Marketing Strategist
  • 2x Digital Marketing Specialists
  • 2x Website Designers
  • 4x Front-End Programmers
  • 4x Back-End Programmers
  • 2x Project Managers
  • 2x Quality Assurance Testers

Post-launch website results

This established eCommerce retailer had over 5,000 pages that needed to be re-directed into a new URL structure as part of a wide ranging on-page optimisation strategy that delivered outstanding results.

+ 1 1021
Organic keyword positions improved in Google over 6 months from launch as tracked by Moz.com
+ 1 182 %
Increase in search visibility across the 1,453 keywords being tracked by Moz.com
1 625
Keywords that rank in the top 3 organic positions in Google 6 months after going live as tracked by Moz.com
homepage screenshot

Brief

We needed to modernise the existing look and feel to create an effortless experience for users. A key part of this user experience process was the in-depth analysis of the existing user flows and mapping user behaviour through their buying journeys. This insight fed into our eCommerce design process with the goal of driving conversion rates up across the website.

View site

Post-launch keyword results

578 482 386 289 193 96 0 Jul 5 Aug 9 Sep 13 Oct 18 Nov 22 Dec 27 Jan 31 Mar 7 #1-3 #4-10 #11-20 #21-50 #51+ Apr 11 May 16 Before After

Walls and Floors have a large internal team who work solely on the website; updating products, creating promotions and ensuring the content is fresh and up to date. Their old website did not have an easy to use content management system meaning that the internal Walls and Floors team struggled with their day to day tasks. We took a brief from each member of the team to understand how the new website’s Magento eCommerce platform could help them complete their work more accurately and efficiently.

Full length screen shot of the bathroom tiles page

eCommerce SEO

In a competitive consumer eCommerce sector, organic keyword positions in search engines make a huge difference to sales revenue.

We carefully planned the structure of the new website including URL structure, category management and hierarchy, keyword selection and on-page specificity.

The result was the creation of 301 redirects for thousands of highly optimised pages. Over a 4 month period we increased the number of competitive keywords ranking in Google in positions 1 – 3 from 174 to 548 – increasing Walls and Floors’ marketplace visibility by over 127%.

Website features

With thousands of different products and product categories, having a clear navigation to help users quickly find what they are looking for was vital. Our design team worked with Walls and Floors to create a large drop down menu that divides the different tiles by category, colour, usage and popularity to help users quickly find the tile they are looking for.

mobile view of the walls and floors homepage phone view of a product page looking at a category page on mobile
The magento website homepage with the megamenu open

Conversion rate optimisation

Customer reviews play an important role in the buying journey of any product online and Walls and Floors makes great use of TrustPilot to show potential customers that thousands of others have been impressed with the selection of tiles and the quality of the products and service. We integrated the TrustPilot reviews with the new website to maximise chances of conversion.

LiveChat is an increasingly popular tool used to help assist online visitors, ultimately encouraging them to convert into paying customers. We integrated the new website with Walls and Floors’ chosen third party Live Chat provider; Salesiq from Zoho.

Magento website on an iphone

Mobile eCommerce

A large proportion of purchases on the Walls and Floors website are made using mobile phones and tablet devices. To deliver on both SEO and CRO goals we needed to create a custom experience for these visitors, with distinct touch points and call to actions.

Integrating Sage 200 with Magento

To ensure data integrity across the business Walls and Floors use Sage 200 to manage products, stock, customers, orders and deliveries.

Our integration between Sage 200 and Magento was crucial to the success of this online shop. By implementing a live data migration process we were able to dove-tail Sage data with data from the legacy website, providing the business with a unified data set with which to launch their new website.

Related work

Oxford International College

A website and marketing strategy for an independent college

Oxford International College is the top performing independent college in the UK, with graduates going on to attend some of the best and most prestigious universities worldwide.

The college relied on word of mouth recommendations to secure admissions enquiries and needed a new website to increase their visibility in search engines and open up a new channel of enquiries from prospective students.

Lead time:
12 Weeks
Sector:
Education
Target Type:
B2C
Website Goal:
Generate admission enquiries, improve visibility in search engines
Services:
Web Design, Web Development, Digital Marketing
Scope
  • Adobe XD Wireframes
  • Adobe XD Design Prototypes
  • User Journey Mapping
  • Digital Strategy
  • Front-end Development
  • WordPress CMS
  • SEO
Resource
  • 1 x Digital Marketing Specialist
  • 1 x Web Designer
  • 1 x Front-end Developer
  • 1 x Back-end Developer
  • 1 x Project Manager
  • 1 x Quality Assurance Tester

Post-launch website results

Launching their new website design, Oxford International College were looking to increase engagement and generate new enquiries.

+ 1 21 %
Increase in organic traffic since launch as tracked by Google Analytics.
+ 1 12 %
Increase in session duration since launch as tracked by Google Analytics.
+ 1 20 %
Increase in new users since launch as tracked by Google Analytics.

The challenge

We were challenged to design an informative new website that would increase lead generation for the college. The website needed to appeal to both existing and prospective students, parents and visitors, and encourage admissions enquiries.

The website design and interaction aesthetic needed to embody the high standing reputation of the college and incorporate their new brand and colour palette

Our approach

Our design team considered the user journeys at all times throughout the design and build process of the new website. The menu was shaped to clearly direct the user through the defined user flow, enabling users to explore the courses and subjects on offer, along with other information like fees and FAQs.

A secondary menu with quick anchor-point links was added to the site to segment the large amount of information into digestible chunks that increase engagement with the content.

View site

Landing page strategy

Specific landing pages were created and optimised for search engine rankings and to guide the user journey; helping users to start their user journey from the most relevant page.

Reassurance

Testimonials were strategically placed throughout the site to reassure prospective students and their parents ahead of enquiring.

Extracurricular focus

The design and content of the site puts an emphasis on the fact that the college provides both academic and extracurricular benefits, reassuring prospective students and their parents that settling in and making friends is just as important as succeeding academically.

Digital Strategy

Oxford International College’s previous website contained old content that was inconsistently represented and categorised. We identified new keyword groups and enforced a one-group-per-page approach as part of a broader digital marketing strategy.

The college already held some high rankings in Google, however it was clear that they were not ranking for the right keywords. We worked with the Oxford International College team to select high quality keywords that would generate valuable organic traffic to the new website.

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Oxford Science Studies

Educational website for prospective students and their parents.

As revision specialists, Oxford Science Studies offers a range of academic courses during the Easter, Summer and Christmas holidays. The school has over 100 tutors who help students to achieve their maximum potential in exams.

They challenged Plug & Play to create a new website that would appeal to prospective students and parents, generating new enquiries for the school.

Lead time:
12 Weeks
Sector:
Education
Target Type:
B2C
Website Goal:
Generate new enquiries
Services:
Web Design, Web Development, SEO
Scope
  • Adobe XD Prototypes
  • Adobe XD Design
  • WordPress CMS
  • SEO
  • User Journey Mapping
  • Custom Navigation
Resource
  • 1 x Project Manager
  • 1 x Web Designer
  • 1 x Frontend Developer
  • 1 x Backend Developer
  • 1 x Quality Assurance Tester
  • 1 x Digital Marketing Specialist

Our approach

The Oxford Science Studies website required a clean and compelling design. The site needed to portray the prestigious nature of the school and disclose all of the information prospective students and their parents needed before choosing to enrol onto a specific course.

Our design team created a concise and clear layout with a structured menu that aligned with the key user journeys and the priorities of the target audience. The website user journeys act as educational tools to guide visitors through the information they need, before encouraging them to enquire. 

View site

Appealing to students

Imagery has been used throughout the site to connect with prospective students and showcase the social and educational opportunities available to them.

Discover More

This section of the site allows each user to learn and prepare for their chosen course at Oxford Science Studies, finding key information such as arrival details and timings. 

Testimonials

The testimonials tab enables prospective students and parents to review previous student experiences with the school, acting as a reassurance element and aiding the conversion funnel. 

SEO improvements

We worked closely with the Oxford Science Studies marketing team to build out a number of keyword groups that would help to attract new highly aligned visitors to the website. These keywords focused on the different courses provided, as well as a number of specific search terms that were valuable to Oxford Science Studies.

As specialists in GCSE revision courses, many of Oxford Science Studies’ keywords came with mixed intent. As an example, the keyword “GCSE revision” seems like a natural choice, especially given the high search volume. However the intent of this keyword comprises of students looking for GCSE revision materials and online resources rather than exclusively paid revision courses. The final keyword selection perfectly balanced searcher intent, search volume and difficulty levels.

Related work

Toothpic

Brand identity and web design for a healthcare brand

Toothpic is a tele-dentistry company that provides 24/7 digital access to a dentist. They connect the public with dental specialists, and also work with insurance providers to expand their range of coverage and reduce the cost of claims.

Lead time:
14 Weeks
Sector:
Healthcare
Target Type:
Insurance Companies in the US
Website Goal:
Refresh the look and feel of the brand & Improve alignment with target customers
Services:
Web Design, Web Development, Brand
Scope
  • Adobe XD Prototypes
  • Adobe XD Design
  • Brand Identity
  • Brand Guidelines
  • Interaction Aesthetic
  • WordPress CMS
  • CDN Set Up
  • Social Media Post Templates
  • Presentation Template
Resource
  • 1 x Project Manager
  • 1 x Creative Director
  • 1 x Web Designer
  • 1 x Brand Specialist
  • 1 x Front-end Developer
  • 1 x Back-end Developer
  • 1 x Quality Assurance Tester
  • 1 x Digital Marketer

The challenge

Toothpic challenged us to evolve their brand identity and diversify their brand assets to provide their marketing team with more flexibility for their campaigns. Having experienced rapid growth, they needed to realign their brand position to their target audience and refresh their website to best represent the business online.

The Toothpic team had been battling with a difficult to use content management system and needed a platform that would enable them to implement their marketing strategy and move quickly when managing campaigns.

View site

Post-launch website results

Launching their new website design, Toothpic were looking to refresh their look and feel, and improve the user experience.

+ 1 27 %
Increase in users 2 months fromlaunch.
+ 1 47 %
Increase in page views 2 months from launch.
+ 1 8 %
Reduction in bounce rate 2 months from launch.

The brand

We combined a number of brand elements to lift the page and achieve a unique and recognisable brand.

Creating engagement

We developed an interactive design to engage visitors and guide them to enquire.

B2B and B2C

We structured the user journeys around B2B and B2C audiences, providing relevant information in each user flow.

Our approach

We partnered with Toothpic to design and build a new WordPress website in line with their marketing strategy. Alongside this, we evolved their brand to provide a greater level of flexibility for their campaigns.

Our creative design team combined the new brand assets into an interactive and polished website design.

 

 

Toothpic website and brand project

The Brand

We refreshed and expanded Toothpic’s brand guidelines to include an updated accessible logo, broadened colour palette and colour usage guide, brand shapes, patterns, typefaces, image guide, and presentation template.

As a software company in the dental space, it was important for the brand and website to achieve a soft clinical feel, but with the personality and quirkiness of a tech company.

Related work

IPFA

A brand and website to connect the public and private sectors

IPFA is a not-for-profit membership organisation that connects public and private sector organisations to facilitate the success of infrastructure and energy projects. They provide their members with access to events, networking, bespoke training and the latest industry news.

Lead time:
16 Weeks
Sector:
Not-for-profit
Target Type:
B2B
Website Goal:
Provide a high quality platform for members, enable the Marketing team
Services:
Brand, Web Design, Web Development, Marketing Strategy, Key Messaging
Scope
  • Adobe XD Wireframes
  • Adobe XD Designs
  • WordPress CMS
  • Gated Content
  • Smart Impact CRM Integration
  • Member Login
  • Google Translate
  • Site Search
  • User Migration
Resource
  • 1 x Project Manager
  • 1 x Web Designer
  • 1 x Brand Designer
  • 1 x Front-end Developer
  • 1 x Back-end Developer
  • 1 x Quality Assurance Tester
  • 1 x Marketing Strategist

The challenge

We were challenged to refresh IPFA’s brand identity and messaging, incorporating the new look and feel into a website design that would effectively target IPFA’s core audiences and improve the user experience for existing members.

Their new website needed to provide the marketing team with maximum content management flexibility and integrate with their CRM to pull upcoming events and activities onto the site.

View site

Post-launch website results

Launching their new website design, IPFA were looking to increase engagement from their members.

+ 1 105 %
Increase in new users 6 weeks from launch
+ 1 41 %
Increase in sessions 6 weeks from launch
+ 1 12 %
Increase in page views 6 weeks from launch

Marketing workshops

We ran a number of workshops with the IPFA team to identify their target audiences and how to successfully engage these groups on their new website.

Dynamic brand patterns

Animated brand shapes and patterns were created during the branding process to add depth to the digital brand and website design.

Content architecture

Our team structured IPFA’s website content and resources to maximise engagement and visibility.

Our approach

We created a new website and knowledge hub for IPFA’s members, improving the user flows and creating a personalised login experience for each user.

Our team designed and built the website in WordPress with modular components that can be used to easily manage, edit and create new content. We then coded the components in line with IPFA’s new brand guidelines to ensure a consistent design as the website grows.

The Brand

We worked closely with IPFA’s team to evolve their brand identity, provide a flexible set of assets, and focus their brand messaging.

We guided IPFA through a series of brand workshops to define their key customer groups and messaging strategy. The outcomes of the strategy workshops were then used to create their new brand identity, focusing on their logo, typography, colour palette, imagery, patterns and dynamic assets.

Our work provided a comprehensive targeting strategy and set of branded assets to use to secure the future growth of the organisation.

Related work

Anemoi Marine

A dynamic brand and website for an innovative shipping product

Anemoi is a leading provider of Rotor Sails to the shipping industry. Their energy saving technology offers significant reductions in fuel consumption and lowers greenhouse gas emissions by up to 30% to deliver more efficient and sustainable ships.

Lead time:
12 Weeks
Sector:
Renewable Energy / Shipping
Target Type:
B2B
Website Goal:
Increase visibility of their technology, generate enquiries
Services:
Web Design, Web Development, Digital Strategy, Digital Marketing, Brand Evolution, Infographic Design
Scope
  • Adobe XD Prototypes
  • Adobe XD Design
  • Brand Evolution and Guidelines
  • Infographic Design
  • Interaction Aesthetic
  • WordPress CMS
  • CDN Set Up
  • Marketing Strategy and SEO
Resource
  • 1 x Project Manager
  • 1 x Creative Director
  • 1 x Web Designer
  • 1 x Brand Specialist
  • 1 x Front-end Developer
  • 1 x Back-end Developer
  • 1 x Quality Assurance Tester
  • 1 x Marketing Strategist
  • 1 x Digital Marketer

The challenge

Anemoi challenged us to deliver an interactive website that would bring their revolutionary energy saving technology to life and engage prospective customers. It needed to reflect the innovative and high performance nature of the business while generating new enquiries.

Anemoi had an existing brand that needed to be evolved and expanded to meet the growing needs of the business. We formalised the new brand within a brand book to enable the Anemoi team to consistently apply the brand long after the launch of their new website.

View site

Dynamic brand patterns

We drew on inspiration from ship sonar systems and water ripples to create a series of dynamic brand patterns that featured different interlocking circles. Implementing movement within the brand added depth and personality, as well as creating a more engaging digital experience.

Infographics and animations

Infographics and animations were produced to create an engaging design that didn’t rely on written text.

Brand identify refresh

A series of icons, shapes and patterns were produced as part of the brand identity refresh.

Our approach

We introduced new colours and brand patterns to Anemoi’s brand to add depth and flexibility. The new brand was implemented throughout the website to provide a dynamic and engaging user experience. We then created a set of brand guidelines to formalise how the brand and assets should be used by the team.

To compliment the brand work, our designers created a number of infographics to support the written website copy and communicate key messages.

In order to create an engaging website with lots of movement and transitions, we introduced an interactive design with parallax effects, colour transitions and hover states.

We codified some of the brand patterns into dynamic assets that could be used throughout the site. Our team implemented an interactive scroll animation on the homepage which responds to the scroll speed of the user and demonstrates Anemoi’s technology.

Digital strategy

We collaborated with Anemoi to develop a digital strategy to increase their search engine visibility. Our marketing team worked closely with Anemoi to produce a comprehensive keyword strategy that would improve their keyword rankings and drive high quality organic traffic to their new new website.

We began by identifying pages that could act as specific landing pages for organic search traffic and began to build up keyword groups around them. By devising these keyword groups we were able to effectively target Anemoi’s target audiences and drive increased levels of traffic from Google.

Related work

Kite Creative

An architect website to generate new enquiries

Kite is an architecture studio based in Oxford that is proud to deliver complete turnkey solutions for a range of properties. Their work transforms the spaces in which we live and work, designing and building interiors that reflect the people that inhabit them and the purposes that they serve.

They needed a refresh of their existing website design and a digital strategy to increase their visibility in Google and drive new enquiries.

Lead time:
12 Weeks
Sector:
Architecture and Design
Target Type:
B2B and B2C
Website Goal:
Increase Website Visibility, Generate Enquiries
Services:
Web Design, Web Development, Digital Strategy, Digital Marketing
Awards:
Awwwards - HM Award
CSS Design Awards - Best Innovation
CSS Design Awards - Best UI
CSS Design Awards - Best UX
Scope
  • Adobe XD Design
  • WordPress CMS
  • Digital Strategy
  • SEO
Resource
  • 1x Project Manager
  • 1x Web Designer
  • 1x Front-end Developer
  • 1x Back-end Developer
  • 1x Quality Assurance Tester
  • 1x Marketing Strategist
  • 1x Digital Marketer

Our challenge

Kite challenged us to rebuild their website to create a digital identity that would elevate their business and appeal to their target audience.

Kite had a number of key goals for the new website. They were looking to improve their search engine rankings, generate new highly aligned enquiries, and convert more visitors into customers.

View site

A polished design

We created a clean look and feel in line with Kite Creative’s brand.

Implementing the brand

We applied Kite’s brand assets into a digital format for the website, using shape and form to elevate the user experience.

The visual menu

Our team developed a visual menu to highlight Kite’s portfolio and stand out in their market. 

Our approach

We worked with Kite’s existing website designs to elevate the user experience and improve the search engine optimisation.

We took an image lead approach, drawing upon Kite’s bank of high quality portfolio imagery to engage visitors. We created a Recent Projects page using a grid format to showcase Kite’s portfolio and demonstrate a range of interiors and services.

A second tier navigation containing imagery was introduced to offer an alternative way of browsing the website, helping Kite stand out from their competitors.

Digital strategy

Improving keyword rankings and organic traffic was a critical part of the Kite website redesign. They had good competitive metrics but their website code wasn’t strong enough to leverage these metrics to secure the ranking positions in Google.

We identified pages within the Kite website that could act as landing pages for organic search traffic and started to build up keyword groups around them. The goal was to to drive traffic into these pages directly from the search engines rather than all traffic going via the homepage. This would increase alignment with prospective customers and reduce bounce rate.

A gap analysis was conducted to highlight the keywords that Kite had the greatest statistical chance of success with and the best keywords were optimised for throughout the site.

Related work

Anton Corp

A showcase website for premium film company

Anton is a global content company that produces popular tv series’, films and documentaries, alongside other video content. The company empowers talented people to make bold, original content and reach a wider audience.

Lead time:
16 weeks
Sector:
Media Production
Target Type:
B2B
Website Goal:
Elevate their brand
Services:
Web Design, Web Development
Scope
  • Adobe XD Prototypes
  • Adobe XD Design
  • WordPress CMS
  • Video Content
  • Custom Navigation
  • Brand Refresh
Resource
  • 1x Project Manager
  • 1x Web Designer
  • 1x Front-end Developer
  • 1x Back-end Developer
  • 1x Quality Assurance Tester

Our challenge

Anton were looking for a stand-out, minimalist website that would let their portfolio of work do the talking.

They challenged us to refresh their logo and brand colour, and bring their brand vision to life with the creation of a slick and eye catching new website.

View site

An elevated brand

We refreshed Anton’s brand and colour palette to elevate the website design.

Featured Video

A full screen video was featured on the homepage to highlight Anton’s latest production.

Interactive Design

We created an interactive website design to engage Anton’s core audience archetypes.

The design

As a content production company, the website needed to be visual, exciting, and include lots of movement and video footage. A visual portfolio menu was created to showcase their recent work with scrollable image tiles and a hover state. These elements were designed to provide the website with a unique user journey while building associations and a sense of familiarity with visitors by using a similar hover state as many large streaming platforms.

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Nelson

New website drives a 479% increase in search engine visibility.

Nelson are commercial kitchen specialists based in London. They design and fit professional grade kitchens in a range of establishments from Michelin starred restaurants to local churches and community centres. They were ready to invest in their website and marketing to increase their target audience visibility and drive new business enquiries.

Lead time:
12 Weeks
Sector:
Commercial Kitchen Design
Target Type:
B2B
Website Goal:
Increase Website Visibility, Generate Enquiries
Services:
Web Design, Web Development, Digital Strategy, Digital Marketing

Post-launch website results

The Nelson website focused on increasing Google rankings and delivering a strong user experience. This has been reflected in the post launch results which show significant increases in organic traffic and search engine visibility.

+ 1 479 %
Increase in search engine visibility as tracked by Moz.
+ 1 46 %
Increase in organic traffic as tracked by Google Analytics.
+ 1 22
Increase in domain authority points as tracked by Moz.
Scope
  • Adobe XD Prototypes
  • Adobe XD Design
  • WordPress CMS
  • Marketing Strategy
  • Domain Strategy
  • SEO
Resource
  • 1x Project Manager
  • 1x Web Designer
  • 1x Front-end Developer
  • 1x Back-end Developer
  • 1x Quality Assurance Tester
  • 1x Marketing Strategist
  • 1x Digital Marketer

Our challenge

Nelson serves a range of sectors that each have different target audiences. Our challenge was to build and harmonise strong user journeys for each sector on a single website. We needed to leverage existing assets to increase their search engine visibility and drive new enquiries from highly aligned customers.

A company rebrand meant that Nelson needed to launch their new website on a new domain. They challenged our team to manage the domain migration, maintaining and building upon their rankings with the new website.

View site

Our approach

We created a number of user journeys for the website, curating landing pages for key services and sectors to present the most relevant content to every user based on their search query in Google. This would enable Nelson to rank more highly for key search terms and become more visible to their target customers at the point that they are ready to buy.

We refined Nelson’s existing colour palette to reflect their industry and the high quality products and services they provide. We supported this with interactive design elements throughout the website to provide a superior user experience.

Domain management

We launched the website on a new domain and managed the transfer of Google rankings.

Target audience

The new website targets multiple target customer archetypes using cleverly curated content, user journeys and landing pages.

SEO

Key pages were optimised for valuable keywords in order to increase visibility in search engines and reach aligned potential new customers.

Digital strategy

A keyword strategy was undertaken to identify and prioritise keyword targets based on Nelson’s competitive metrics and statistical chance of success in Google. The strategy allocated primary and secondary keywords to each page of the website and highlighted opportunities to create new pages to achieve optimum visibility in the search engines.

The strategy took into account Nelson’s most profitable services and sectors, and leveraged their portfolio pages to target highly specific keywords. This helped them to maximise visibility and alignment within their target audiences.

Launching on a new domain

Our marketing team were responsible for the domain change upon launch of the new website, managing and actively lowering the risks associated with moving to a lower authority domain. We took steps to signal to Google that the domain had changed so that the trust metrics could be transferred from the old domain to the new one.

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