Third Space is a luxury health club brand with a series of venues throughout London. They commissioned us to create a digital strategy that would combine SEO rankings and user experience to deliver the best digital experience for their visitors.
We undertook a detailed market analysis, technical audit, keyword research, performance tracking and consultation process to help Third Space improve their digital footprint and improve their search engine visibility.
- Lead Time:
- 4 Weeks
- Sector:
- Fitness & Lifestyle
- Target Type:
- B2C
- Website Goal:
- Improve visibility & user experience
- Services:
- Digital Strategy & Consultation
The challenge
Third Space is an established and well recognised brand that attracts clients looking for an exclusive and premium health and fitness experience. Their Marketing Team challenged us to deliver a digital strategy to elevate their performance, improve their search engine visibility and increase online conversions.
- Scope
- Market Analysis
- SEO Benchmarking & Gap Analysis
- Keyword Research
- Competitor Review
- Technical SEO Audit
- Performance Tracking
- Consultation
- Resource
- 1 x SEO Strategist
- 1 x Developer
- 1 x Project Manager
Benchmarking & gap analysis
As an established business with a considerable ranking profile already, our role was to protect and grow existing rankings, while identifying new opportunities for growth.
We benchmarked Third Space’s existing marketing performance and conducted a gap analysis of where they currently rank vs their ranking potential. Our team researched hundreds of keywords and analysed their ability to rank, selecting target keywords that Third Space had a statistical opportunity to obtain.
Keyword research & strategy
Our team divided the keywords into distinct groups that could be targeted together on the website, selecting the keywords with the highest intent, search volume and relevance and allocating them to pages within the strategy. The key is to group keywords for the maximum output and to avoid keyword cannibalisation.
Third Space’s high domain metrics enabled them to compete at a high level in the SERPs, meaning our team could be aggressive with the keyword targets and curate a combination of broad short tail keywords that would capture large volumes of traffic, alongside specific longer tail keywords that would attract lower search volumes but highly aligned traffic. In combination, this approach provides full coverage and captures maximum market penetration.
SEO and UX
Organic user journeys all start in a search engine; having the right landing page strategy in place is critical to ensure that the visitor lands directly onto the most relevant content page. We dovetailed our SEO research and keyword selection with our landing page strategy to create a seamless user experience where the search term, landing page content and user objective all align and improve conversion rate.
Technical audit
Alongside the keyword strategy, we conducted a technical SEO audit to identify opportunities to improve the technical SEO of the website, the user experience and overall ranking potential.
The technical assessment reviewed a number of key factors including the 301 redirects, page and server errors, code quality, site speed and the accessibility of pages.
SEO results
The chart above shows Third Space’s keyword rankings following the digital strategy process. Blue bars represent positions 1-3 in Google, green represents rankings on the rest of page 1, and purple represents page 2 rankings.
As you can see, our strategy drove continuous growth in Third Space’s keyword rankings.
+
1
27
%
Increase in keyword visibility
