Save The Student

A mobile-first approach for a successful content platform

Save the Student is a highly successful blog with millions of visitors per month, generating revenue through affiliate links and advertising. Our brief was to develop a modern, mobile optimised, responsive website that improved their on-page search engine optimisation with structured microdata and schema. We delivered a platform on WordPress that was highly scalable, easy to manage and maintain, that would build on existing SEO positions and look great across all mobile devices.

Lead time:
6 Months
Target Type:
B2C
Demographic:
Students
Website Goal:
Generate Revenue
Services:
Web Design
Save the Student homepage screenshot student finance article list screenshot of the mobile menu open Mobile view of an article
Scope
  • Custom Design
  • WordPress
  • Data Migration
  • Speed Optimisation
  • Digital Marketing Strategy
  • SEO Consultancy
Resource
  • 1x Digital Marketing Specialist
  • 1x Website Designer
  • 2x Front-End Programmers
  • 2x Back-End Programmers
  • 1x Project Manager
  • 1x Quality Assurance Tester
Full length screenshot of the save the student homepage

Engaging with students

The website had to bring their content to life, and needed to load quickly – especially on mobile devices that make up a large percentage of visitors.

For a publisher such as Save the Student, there’s huge value in the engagement of their readers. To increase their subscribed audience we introduced micro-interactions to increase newsletter subscriptions, as well as click-through affiliate links that create revenue.

Solution

It was important we didn’t alienate loyal readers with a significant visual shift, so our design team created a concept that remained in line with the existing Save the Student brand but with a modernised look and feel. The Save the Student purple is used throughout the website and is complimented by strong colours used to differentiate between each section.

View site

Viewing student houses: what to look for article
make money page with menu open

Mobile first

With over a million visitors per month, the majority of which are on mobile devices, ensuring that the website interactions and call to actions were highly optimised was integral to the project.

Search engine optimised

Save the Student have a huge online footprint, with high Google rankings for very competitive search terms. As such we needed to make solid recommendations to ensure that we built on this previous success with minimal risk.

Data migration

With thousands of legacy articles data migration was the biggest risk in this project. Our development team started the project with an initial migration of data so they were working with real content. Over the months, Save the Student continued to update their current site with their articles as the new website came together. After several rounds of rigorous testing it was time to impose a content freeze on the live site, run a final data migration and put the site live.

 

Related work

Start your project