Carbon Re

A website and digital strategy for a carbon reduction business

Carbon Re is an innovative company that leverages AI to accelerate the decarbonisation of materials such as cement and steel. They are passionate about creating sustainable solutions that move us closer to a zero carbon future.

They needed a modern new website that represented the business and clearly communicated their key messages and values.

Lead Time:
5 Months
Carbon Reduction & AI
Website Goal:
Reposition the website, Increase visibility in search engines
Web Design, Web Development, WordPress, Digital Marketing

The challenge

Carbon Re have been growing quickly and leveraging the building interest in carbon reduction and AI to secure their position as the market leader.

They challenged us to deliver a website that could hold it’s own in the fast paced world of AI and technology, representing the business to visitors finding Carbon Re for the first time.

They are a business that is changing the world for the better, which needed to be reflected on the new website. The new website needed to be discoverable and to communicate their key messages, purpose and values.

  • 1 x SEO Strategist
  • 1 x Website Designer
  • 1 x WordPress Developer
  • 1 x Quality Assurance Tester
  • 1 x Project Manager

The website

We created a fresh website design that brings together Carbon Re’s sustainable imagery and messaging, while also reflecting the technical and cutting edge side of the business.

Carbon Re had an existing brand that we elevated and expanded to create greater visual depth and a consistent and branded experience. We introduced shape and form to their visual brand and design system, transforming their stock imagery into imagery that looked like their own and could be used as part of the new website design.

Our marketing team delivered an SEO strategy to improve Carbon Re’s search engine rankings and discoverability in search engines. The strategy was used to inform the website structure, user journeys and SEO optimisation process.

View site

Dynamic logo

Carbon Re use a dynamic logo in the main menu to showcase their offering.

Shape and form

We extended Carbon Re’s brand to provide greater depth and flexibility. Our team introduced shape and form to elevate the visuals and create a cohesive design.

Animation and interaction

Our designers briefed the website developers on how the website should load content and interact with the user as they explore.

Digital strategy

Our marketing strategists delivered a digital strategy, selecting keyword targets for the new website. Keywords were selected that Carbon Re could realistically achieve and would drive new business and high quality traffic for the company.


“I recently worked with Plug & Play to develop a high powered website to support our business and team as we entered a new phase of growth. Right off the bat, we were impressed! They quickly understood what we needed from both a design and a development perspective and approached our project in a transparent and strategic way.

Our project involved a lot of hard work and coordination from our combined teams and Gabrielle in particular was excellent at managing the project. It has been a huge success, we are very happy and we look forward to working with them again in the future.”

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