Diffusion is an international PR agency with offices in the UK and US. They represent tech-driven brands that are transforming the world for the better. Their clients are exacting, professionally demanding and expect results.
Diffusion had experienced a period of growth and needed a new website to reflect their maturity and scale. Having just undertaken a rebrand, Diffusion challenged us to deliver a modern website design that would align with their core audience, engage prospective clients and generate awareness and leads in the UK and US.
- Lead time:
- 16 Weeks
- Sector:
- Public Relations, Marketing
- Target Type:
- B2B
- Website Goal:
- Executives, Marketing Professionals
- Services:
- Digital Strategy, Website Design, WordPress Development
- Scope
- Adobe XD Wireframe Prototypes
- Adobe XD Design Prototypes
- WordPress Development
- Hubspot Integration
- Multi-territory content and SEO
- SEO Strategy
- Art Direction
- Content Curation
- Resource
- 1 x Lead Designer
- 1 x UX Designer
- 1 x WordPress Developer
- 1 x Digital Marketing Specialist
- 1 x Quality Assurance Tester
- 1 x Project Manager
Post-launch website results
The Diffusion PR website has become a lead generation powerhouse for the business. It combines high end design and user experience with performance.
+
1
15
%
New business leads generated in the year following launch
-
1
27
%
Bounce rate
+
1
3045
%
Average search visibility in the UK and US
Our approach
We created a new website that is structured around an in depth SEO strategy and uses best practice conversion design principles. In this way, Diffusion’s new website is primed to rank more highly in Google and convert more visitors into new business leads.
The web design is dynamic, drawing on video content and interactive animations and touch points to guide the user journeys and reflect the dynamism of the Diffusion PR team.
We delivered the website using WordPress using ACF fields to develop custom reusable components. This enabled Diffusion PR to manage their UK and US content on an ongoing basis with ease.
Dynamic design
We created a feeling of quality and refinement by focusing on how the page loads and moves
Interactivity
The website uses interaction design to create a high quality look and feel
SEO landing pages
The website is structured around an SEO strategy to generate new high quality traffic and enquiries
UK / US Location Detection
As an international business, Diffusion PR needed a website that would generate business in their UK and US territories. We implemented a range of multi-territory and multi-lingual strategies to increase market penetration and generate leads.
The outcome was a website that ranked highly in both territories and generated a 15% increase in high quality leads for the business.
SEO results
The chart above is from an SEO tool called Moz which tracks keyword positions in search engines. Blue bars represent positions 1-3 in Google, green represents the remainder of page 1 in Google, and purple shows page 2 listings.
As you can see, the SEO strategy implemented as part of the new website delivery resulted in significant ranking improvements.
+
1
3045
%
“We had a lot to say and convey to a broad range of audiences and we needed to do that in a way that put the visitor first and made it a joy for them to learn about how Diffusion can support them. Plug & Play got that instantly. They married razor-sharp design & usability with SEO wizardry and a flawless project management approach to deliver a site that is delivering on our primary goal of reaching and representing more of the world’s most exciting brands.”
Related work
Dynavics specialise in the delivery of Microsoft Dynamics 365 Business Central and are a trusted Microsoft partner.
Their website had become increasingly complex over the years and the poor structure was causing a confusing user experience. They challenged us to create a streamlined user journey that clearly demonstrated their service offering.
- Lead time:
- 12 Weeks
- Sector:
- Technology
- Target Type:
- B2B
- Website Goal:
- Generate New Leads, Improved Look and Feel
- Services:
- Web Design, Digital Marketing & Brand Identity
- Scope
- Adobe XD Wireframe Prototypes
- Adobe XD Design Prototypes
- WordPress Development
- SEO Strategy
- Brand Identity
- Resource
- 1 x Website Designer
- 1 x Brand Designer
- 1 x WordPress Developer
- 1 x Digital Marketing Specialist
- 1 x Quality Assurance Tester
- 1 x Project Manager
Our approach
We created a new brand identity and website for Dynavics, delivering a fresh look that would stand out in their market. The new website was built with performance in mind and with a digital strategy at the heart of all decisions. This approach has enabled Dynavics to grow their search engine rankings and increase their lead generation via the website.
Content architecture
The existing Dynavics website had a complex content structure that made it difficult for users to navigate and find content. We restructured the website to improve the user journey and accessibility of content
Our digital strategy work identified key landing pages and website entry points so we could create optimised user journeys that ended with a conversion.
Brand
The Dynavics brand was dated and easily overlooked when presented side by side with competitors. They challenged us to create a new look and feel that would stand out in their market and attract new customers.
We completely overhauled their brand identity including their logo, colour palette, typography and imagery. We also introduced shape and form to add depth and visual interest to the brand, creating a distinct ‘Dynavics’ look that was recognisably theirs.
Dynavics design style
The website has a distinctive look and feel. It uses the new brand elements to deliver a recognisable branded design.
Dynamic assets
We created dynamic brand assets to elevate the website design and provide an engaging user experience.
Signposting
We used colour cues to help signpost user journeys throughout the site.
Digital strategy and SEO
We undertook a detailed SEO and competitor analysis process to recommend key actions that would improve the performance of the new website. We used the data to inform the new content structure and recommend which pages should be created or removed from the new site.
We assigned realistic keyword targets for the Dynavics website, enabling them to grow their rankings.
We started working with Plug & Play to redefine our brand identity and update our outdated website. Their team delivered an outstanding project from start to finish and have provided amazing ongoing support ever since.
Since launching, we’ve seen a significant boost in lead quality and received great feedback on our distinct branding and logo, this has really helped us stand out against competitors. The skillset and project methodology of the whole team is remarkable, we look forward to working with Plug & Play again in the future!
Related work
Tring Park is a performing arts school and college covering a wide age range from prep through to sixth form. They challenged us to modernise their website and brand, and increase new admissions enquiries from prospective students.
- Lead time:
- 14 Weeks
- Sector:
- Education
- Target Type:
- Students, parents and the local community
- Website Goal:
- Create a market leading website design, increase new admissions enquiries
- Services:
- Web Design, Web Development, Branding, Digital Strategy, Digital Marketing
- Scope
- Adobe XD Wireframe Prototypes
- Adobe XD Design Prototypes
- WordPress Development
- Full Brand Identity
- SEO Strategy
- Multilingual Functionality
- Spektrix Integration
- Resource
- 1x Brand Designer
- 1x Web Designer
- 1x Frontend Developer
- 1x Backend Developer
- 1x Marketing Strategist
- 1x Digital Marketing Specialist
- 1x Quality Assurance Tester
- 1x Project Manager
The challenge
Tring Park School’s website was beginning to look dated and didn’t effectively communicate their offering. With the old website holding them back, Tring were ready to launch a dynamic new brand and website that would stand out in their market and make them the performing arts school of choice.
They sought to improve the number of prospective students finding them in search engines by investing in search engine optimisation, while also improving their conversion rate by revamping their web design and user experience.
Post-launch website results
We significantly improved keyword positions, search engine visibility and organic traffic within the first 6 months of launching the site.
+
1
60
%
Increase in search engine visibility
+
1
10
%
Increase in organic traffic
+
1
300
%
Increase in the number of keywords ranking #1-3 in Google
Our approach
We created a modern new website that can be easily edited. We built the website with reusable modules, providing the Tring Park Marketing Team with the flexibility to manage their content, create new pages, and have full autonomy over their page layouts, menus and components.
The new website needed to be multilingual to appeal to international audiences. We implemented multilingual functionality using Google’s translate plugin which is available to UK charities.
Spektrix Integration
We integrated the website with Spektrix, Tring’s event management and booking platform.
Flexible content management
We designed the website using flexible branded components that give Tring’s marketing team the flexibility to create new page layouts and manage their content.
Alumni showcase
We showcase Tring’s previous graduates to build trust and demonstrate the success of Tring Park students.
Digital strategy
Tring Park school is funded through fees. As such, it’s important that the school can demonstrate its qualities to prospective students and parents. As a not-for-profit organisation the school doesn’t exist to turn a profit, however it does need a sound underlying business case.
To put the school on the right digital footing we undertook a digital strategy that would guide the process as to how the school would deliver a return on investment for the website and branding project.
The digital strategy outlined how Tring Park could play to its strengths and how it could increase its market penetration and conversion rates. The goal was to drive more engagement in the pre-visit phase of the new pupil experience, creating awareness and desirability for Tring Park.
With the data clearly outlining how young people are looking for their prospective schools, and representing that Tring Park had a great opportunity to increase its attendance, the website was commissioned in line with the recommendations in the digital strategy.
Brand
We delivered a new brand identity for Tring Park by focusing on their audience and key values. We led the client through a branding process, focusing on their key values and the existing cornerstones of their visual identity. By collaborating with their marketing team, senior team and school governors, we were able to create and deliver an impactful brand that stands out against competitors.
We created a brand design system that provides visual dexterity and enables the marketing team to flexibly use the brand across their online and offline marketing materials. A particular area of focus was creating brand shapes and patterns that could be interlocked with Tring’s photography to produce a unique style that is highly engaging and distinctly Tring’s.
“We worked with Plug & Play to deliver a new website and brand that ranks highly in search engines and generates new enquiries for the school. As the UK’s leading performing arts and academic school, we needed our new website to effectively showcase our offering and make us the school of choice for talented students.
We’re absolutely thrilled with the results and the Plug & Play team has been a great support. They made strategic recommendations based on our goals, and their creative team was brimming with ideas for the site design. The team are always on hand for not only technical support, but are also happy to help give their professional opinions and ideas in other aspects as well which is invaluable to us. They are patient and take their time to explain things in detail which has made the experience highly enjoyable.
I can’t recommend Plug & Play enough and I look forward to continuing to work together!”
Related work
Nutmeg Productions is a video production company in London. They work with their clients to create films and campaigns in a variety of sectors including healthcare, food, brand and corporate.
Nutmeg’s existing website was dated and no longer reflected their business and portfolio. They needed a new dynamic website that would enable their team and attract new business.
- Lead time:
- 8 Weeks
- Sector:
- Video Production
- Target Type:
- B2B
- Website Goal:
- Improve search engine rankings, Attract new clients
- Services:
- Web Development, Digital Strategy, Digital Marketing
Post-launch website results
Nutmeg productions experienced a huge improvement in search engine visibility and organic traffic following the launch of their new website.
+
1
105
%
Search engine visibility
+
1
81
%
Organic traffic
+
1
107
%
Organic sessions
- Services
- WordPress Development
- Interaction Aesthetic
- Agency Collaboration
- SEO Strategy
- Ongoing SEO Work
- Team
- 1 x Project Manager
- 1 x Front-end Developer
- 1 x Back-end Developer
- 1 x Quality Assurance Tester
- 1 x Marketing Strategist
- 1 x Digital Marketer
The challenge
We collaborated with Ascend agency to deliver a beautiful and interactive website that would help them to stand out in their competitive market and rank more highly in search engines.
Ascend designed Nutmeg’s new website and challenged us to deliver their vision in code. The new website needed to be fast, smooth and interactive. They selected us because of our high quality development work and our ability to deliver SEO results.
Banner animation
We developed a sleek banner animation that used Nutmeg’s logo as a progress bar.
Page transitions
We developed smooth page transitions to enhance the user journey. When a user hovers over a menu, they see a sneak peek of the next page
Use of video
We coded a number of video components to showcase Nutmeg’s video portfolio throughout the site
Our approach
We developed a high quality WordPress website that provides Nutmeg’s team with a high level of content control. They can easily update content, create new pages, and launch campaigns using their new CMS.
We created seamless page transitions, animations and hover effects. We also optimised the website speed and Core Web Vitals to maximise the user experience and ranking performance.
Digital Strategy
We produced a keyword strategy for Nutmeg to improve their rankings in Google. We focused on the most valuable service offerings for Nutmeg, as well as gateway offerings that often lead to a larger piece of work.
For the strategy, we analysed hundreds of keywords related to Nutmeg’s services. We assessed how competitive they could be for each keyword and narrowed the list down to the best keyword targets. From there, we assigned each page of the site a primary keyword and supporting secondary keywords.
Related work
Plan is a product strategy consultancy that helps tech companies to navigate the product innovation process.
They needed a polished new website that would represent them at their best to new clients and provide the Plan team with the flexibility to manage and edit their own website.
- Lead time:
- 12 Weeks
- Sector:
- Consultancy
- Target Type:
- B2B
- Website Goal:
- Refresh the design & generate new business
- Services:
- Web Design, Web Development, Digital Marketing
- Scope
- Adobe XD Wireframe Prototypes
- Adobe XD Design Prototypes
- WordPress Development
- Pipedrive CRM Integration
- Multi-site 301 Redirect Strategy
- Resource
- 1 x Project Manager
- 1 x Web Designer
- 1 x Frontend Developer
- 1 x Backend Developer
- 1 x Quality Assurance Tester
- 1 x Digital Marketing Specialist
Our approach
We delivered an interactive and engaging website to communicate Plan’s key messages. We used hover effects and interactions to elevate the design and add depth.
Plan had limited visual assets for their brand so we focused on producing a range of non-photographic components as part of the design process.
Plan’s content is one of their greatest assets and presented a huge opportunity for them to share their expertise. We collaborated with the team to showcase their thought leadership content and make it accessible for their audience to find, search and filter throughout the site.
Animated touchpoints
We used subtle animations throughout the site to add depth to the design.
Perspective magazine
We used issuu to embed Plan’s magazine within the website.
Colour coded content
Following Plan’s brand guidelines, we used colour to segment Plan’s website content and signpost the user journey.
Multi-site 301 strategy
Upon inspection of Plan’s digital footprint, our team identified a number of duplicate live content pages hosted outside of the main Plan domain. We implemented a 301 strategy across 2 domains to provide a consistent user experience and optimise the performance of content.
Related work
With over 6,000 SKUs Walls and Floors are a large tile retailer who sell huge quantities of their products online. Boasting millions of orders and customer records, the website attracted hundreds of thousands of visitors each week. However, as the previous Walls and Floors website was ageing it was seeing a gradual drop in keyword rankings and conversion rates.
- Lead time:
- 18 Months
- Sector:
- Retail
- Target Type:
- B2C & B2B
- Demographic:
- DIY Consumers, Trade Customers
- Website Goal:
- Increase Online Sales
- Services:
- eCommerce Web Design, Digital Marketing
- Scope
- Continuous Data Migration
- Custom Design
- Magento
- Sage200 Integration
- Search Engine Optimisation
- Google Shopping
- Amazon Shopping Integration
- Pure360 Integration
- Resource
- 1x Marketing Strategist
- 2x Digital Marketing Specialists
- 2x Website Designers
- 4x Front-End Programmers
- 4x Back-End Programmers
- 2x Project Managers
- 2x Quality Assurance Testers
Post-launch website results
This established eCommerce retailer had over 5,000 pages that needed to be re-directed into a new URL structure as part of a wide ranging on-page optimisation strategy that delivered outstanding results.
+
1
1021
Organic keyword positions improved in Google over 6 months from launch as tracked by Moz.com
+
1
182
%
Increase in search visibility across the 1,453 keywords being tracked by Moz.com
1
625
Keywords that rank in the top 3 organic positions in Google 6 months after going live as tracked by Moz.com
Brief
We needed to modernise the existing look and feel to create an effortless experience for users. A key part of this user experience process was the in-depth analysis of the existing user flows and mapping user behaviour through their buying journeys. This insight fed into our eCommerce design process with the goal of driving conversion rates up across the website.
Post-launch keyword results
Walls and Floors have a large internal team who work solely on the website; updating products, creating promotions and ensuring the content is fresh and up to date. Their old website did not have an easy to use content management system meaning that the internal Walls and Floors team struggled with their day to day tasks. We took a brief from each member of the team to understand how the new website’s Magento eCommerce platform could help them complete their work more accurately and efficiently.
eCommerce SEO
In a competitive consumer eCommerce sector, organic keyword positions in search engines make a huge difference to sales revenue.
We carefully planned the structure of the new website including URL structure, category management and hierarchy, keyword selection and on-page specificity.
The result was the creation of 301 redirects for thousands of highly optimised pages. Over a 4 month period we increased the number of competitive keywords ranking in Google in positions 1 – 3 from 174 to 548 – increasing Walls and Floors’ marketplace visibility by over 127%.
Website features
With thousands of different products and product categories, having a clear navigation to help users quickly find what they are looking for was vital. Our design team worked with Walls and Floors to create a large drop down menu that divides the different tiles by category, colour, usage and popularity to help users quickly find the tile they are looking for.
Conversion rate optimisation
Customer reviews play an important role in the buying journey of any product online and Walls and Floors makes great use of TrustPilot to show potential customers that thousands of others have been impressed with the selection of tiles and the quality of the products and service. We integrated the TrustPilot reviews with the new website to maximise chances of conversion.
LiveChat is an increasingly popular tool used to help assist online visitors, ultimately encouraging them to convert into paying customers. We integrated the new website with Walls and Floors’ chosen third party Live Chat provider; Salesiq from Zoho.
Mobile eCommerce
A large proportion of purchases on the Walls and Floors website are made using mobile phones and tablet devices. To deliver on both SEO and CRO goals we needed to create a custom experience for these visitors, with distinct touch points and call to actions.
Integrating Sage 200 with Magento
To ensure data integrity across the business Walls and Floors use Sage 200 to manage products, stock, customers, orders and deliveries.
Our integration between Sage 200 and Magento was crucial to the success of this online shop. By implementing a live data migration process we were able to dove-tail Sage data with data from the legacy website, providing the business with a unified data set with which to launch their new website.
Related work
Oxford International College is the top performing independent college in the UK, with graduates going on to attend some of the best and most prestigious universities worldwide.
The college relied on word of mouth recommendations to secure admissions enquiries and needed a new website to increase their visibility in search engines and open up a new channel of enquiries from prospective students.
- Lead time:
- 12 Weeks
- Sector:
- Education
- Target Type:
- B2C
- Website Goal:
- Generate admission enquiries, improve visibility in search engines
- Services:
- Web Design, Web Development, Digital Marketing
- Scope
- Adobe XD Wireframes
- Adobe XD Design Prototypes
- User Journey Mapping
- Digital Strategy
- Front-end Development
- WordPress CMS
- SEO
- Resource
- 1 x Digital Marketing Specialist
- 1 x Web Designer
- 1 x Front-end Developer
- 1 x Back-end Developer
- 1 x Project Manager
- 1 x Quality Assurance Tester
Post-launch website results
Launching their new website design, Oxford International College were looking to increase engagement and generate new enquiries.
+
1
21
%
Increase in organic traffic since launch as tracked by Google Analytics.
+
1
12
%
Increase in session duration since launch as tracked by Google Analytics.
+
1
20
%
Increase in new users since launch as tracked by Google Analytics.
The challenge
We were challenged to design an informative new website that would increase lead generation for the college. The website needed to appeal to both existing and prospective students, parents and visitors, and encourage admissions enquiries.
The website design and interaction aesthetic needed to embody the high standing reputation of the college and incorporate their new brand and colour palette
Our approach
Our design team considered the user journeys at all times throughout the design and build process of the new website. The menu was shaped to clearly direct the user through the defined user flow, enabling users to explore the courses and subjects on offer, along with other information like fees and FAQs.
A secondary menu with quick anchor-point links was added to the site to segment the large amount of information into digestible chunks that increase engagement with the content.
Landing page strategy
Specific landing pages were created and optimised for search engine rankings and to guide the user journey; helping users to start their user journey from the most relevant page.
Reassurance
Testimonials were strategically placed throughout the site to reassure prospective students and their parents ahead of enquiring.
Extracurricular focus
The design and content of the site puts an emphasis on the fact that the college provides both academic and extracurricular benefits, reassuring prospective students and their parents that settling in and making friends is just as important as succeeding academically.
Digital Strategy
Oxford International College’s previous website contained old content that was inconsistently represented and categorised. We identified new keyword groups and enforced a one-group-per-page approach as part of a broader digital marketing strategy.
The college already held some high rankings in Google, however it was clear that they were not ranking for the right keywords. We worked with the Oxford International College team to select high quality keywords that would generate valuable organic traffic to the new website.
Related work
The World Wildlife Fund is the world’s leading independent conservation organisation. Their mission is to create a world where people and wildlife can thrive together.
Their project goal was to enable the general public to calculate their own carbon footprint and compare their results to the average in their country and worldwide. WWF challenged us to develop an environmental footprint calculator that would convert their complex carbon footprint calculations into an engaging and user friendly survey.
- Lead time:
- 3 months
- Sector:
- Not For Profit
- Target Type:
- B2C
- Demographic:
- General Public
- Website Goal:
- Measure environmental impact in a gamified way
- Services:
- Web App Development, Laravel Development, Vue.js Development
The approach
As a global WWF resource, the calculator needed to be able to handle hundreds of concurrent users, be scalable, and be secure.
The WWF team needed the ability to manage the calculator and easily update the formulae as data variables and emission averages fluctuated. We developed the calculator with a user friendly management system where the calculator logic could be updated by uploading an Excel sheet to the backend system.
- Scope
- Laravel Backend Development
- Laravel Nova Admin System
- Vue.js Front-end Development
- Resource
- 1 x Digital Product Manager
- 2 x Laravel Developers
- 1 x Front-end Developer
Flexible admin interface
We delivered an easily managed admin interface with Laravel Nova
Ongoing management
The WWF team can update the calculator logic by uploading an Excel sheet
Amazon AWS
The web app can deploy and scale easily on Amazon AWS.
Vue.js frontend
We developed the frontend code in Vue.js
The development
Our web developers worked alongside the WWF development team to detail the technical requirements and considerations. Our developers recommended the best development approach to meet the technical requirements and the overall project objectives.
We developed a Laravel web app that could be maintained by WWF’s existing team and could be easily deployed and scaled on Amazon AWS.
A web app for good
Our collaboration with WWF has launched the environmental footprint calculator globally and will increase awareness of how our lifestyles impact the environment. The data recorded from the calculator will also facilitate WWF’s ongoing research and benchmarking.
“Our internal team was impressed by the quality of their work. It was a really positive experience. We developed a great relationship with them. We’ve ended up with a better version of the product than we started with. It’s scalable and more robust and it’s enabling us to partner with other organizations in a meaningful way. We would like to work with them again on other projects.”
Related work
Elecosoft’s digital products help businesses in the construction industry create operational efficiencies.
Having recently undertaken a rebrand, Elecosoft needed an interactive website design with a strong user experience that would help them to generate new leads and better convert visitors. The site needed to capture the direction of the company and bring their global digital presence up to date.
Elecosoft’s marketing team also challenged us to increase their organic lead generation by focusing on their digital and keyword strategy.
- Lead time:
- 24 weeks
- Sector:
- Construction / Technology
- Target Type:
- B2B
- Demographic:
- Senior Operations, Marketing and Construction Managers
- Website Goal:
- Enable the marketing team, Generate new business
- Services:
- Web Design, Web Development, Digital Strategy, Digital Marketing
- Scope
- Adobe XD Prototypes
- Adobe XD Design
- WordPress CMS
- User Journey Mapping
- Multilingual
- eCommerce Functionality
- Digital River Configuration
- Critical Success Factor Workshops
- Digital Strategy
- SEO
- Resource
- 1 x Project Manager
- 1 x Web Designer
- 1 x Front-end Developer
- 1 x Back-end Developer
- 1 x Quality Assurance Tester
- 1 x Digital Strategist
- 1 x Digital Marketing Specialist
Our Approach
We created a multilingual website that enables Elecosoft to consistently manage their brand and content across their 5 different territories. Elecosoft’s marketing team now has central control of the website and can easily update and manage global content and users. We delivered a multilingual website strategy to ensure that the relevant content ranks in the appropriate territory.
Our development team built the website using flexible modular components that have been coded in line with the company’s brand guidelines. This enables different members of the Elecosoft team to consistently create new pages in accordance with their new brand.
Product showcase
The new website presents Elecosoft’s products alongside easily accessible product resources and documentation.
Central marketing control
Elecosoft’s marketing team has the ability to edit and create content independently.
Interactive timeline
We created an interactive timeline to showcase the history of the company.
Digital Strategy
Elecosoft wanted to reduce the overall number of pages on their website and increase the quality and structure of content to improve the user experience for their customers. Our comprehensive keyword strategy assessed the ranking positions and potential of pages across the website, advising which pages should be removed, updated or stay the same.
A new keyword strategy was implemented across the website to harness the strong trust metrics that the Elecosoft team had already secured over their years in business, and drive organic keyword positions in Google.
To prepare the website for future plans to expand into new markets, our keyword strategy also included research to target new markets, providing the marketing team with the tools they need to launch their products into new target industries.
301 Strategy
With the large amount of change happening across the website and affecting Elecosoft’s content, page structure and URLs, we undertook a 301 strategy to ensure that the transition between websites was smooth. As part of this strategy, each URL from Elecosoft’s old website was mapped to a new equivalent on the new website, offering a seamless user experience.
Related work
d’Overbroeck’s is a leading independent school based in Oxford for students aged 11-18. The school offers an array of GCSEs and over 35 A-Level options in Sixth Form.
Plug & Play was introduced to undertake the development of the d’Overbroeck’s website, refining the overall look and feel of the provided designs and adapting them for digital use.
- Lead time:
- 12 Weeks
- Sector:
- Education & Schools
- Target Type:
- B2C
- Website Goal:
- Generate new enquiries
- Services:
- Web Development, eCommerce, Design Refinement, SEO
- Scope
- Design Adaptation
- WordPress CMS
- Flywire Payments
- Responsive
- Custom Navigation
- Digital Strategy
- SEO
- Multilingual content
- Resource
- 1 x Project Manager
- 1 x Web Designer
- 1 x Frontend Developer
- 1 x Backend Developer
- 1 x Quality Assurance Tester
- 1 x Digital Marketing Specialist
Our approach
The d’Overbroeck’s website needed to capture the exceptional reputation of the school, reflect their quality educational services and build trust with prospective parents and students.
Working with designs provided by d’Overbroeck’s, our creative team adapted them for digital use. We ensured that they were responsive across a range of browsers and devices and implemented interactive touch points to increase visitor engagement. Our team elevated the brand by adapting the colour palette in line with the website brief.
Multilingual content
As an international school, it was important that the d’Overbroeck’s website was accessible in a number of languages. We delivered the International School pages in English, Russian and Chinese, enabling d’Overbroeck’s to effectively communicate with their audience.
The website is set up to enable SEO optimisation in each language so the relevant pages can rank in the corresponding territories.
Multilingual content
As an international school, d’Overbroeck’s required content in English, Russian and Chinese. We set up a language switcher for the international section of the website.
Use of colour
Content is differentiated with colour, using a dark pink for years 7-11, green for the international school, and blue for the sixth form. These colours signpost the parent user journeys, enabling them to easily access the information they need.
Admissions
To generate new admission enquiries, call to actions to get in touch were strategically implemented throughout the site.
The digital strategy
d’Overbroeck’s wanted to increase their visibility in Google so parents who were searching for independent schools in the Oxford area would find them. They commissioned a full digital strategy to identify opportunities to increase rankings in Google by focusing on high value organic keyword positions.
Our team established the pages of the new website that could become landing pages for organic search, driving relevant traffic directly from search engines and acting as mini homepages for specific topics. We developed keyword groups for these key pages and topics, using data to determine the strongest keywords and assigning these to the most appropriate pages.
