Diffusion PR

A modern website to improve lead generation in the UK and US.

Diffusion is an international PR agency with offices in the UK and US. They represent tech-driven brands that are transforming the world for the better. Their clients are exacting, professionally demanding and expect results.

Diffusion had experienced a period of growth and needed a new website to reflect their maturity and scale. Having just undertaken a rebrand, Diffusion challenged us to deliver a modern website design that would align with their core audience, engage prospective clients and generate awareness and leads in the UK and US.

Lead time:
16 Weeks
Public Relations, Marketing
Target Type:
Website Goal:
Executives, Marketing Professionals
Digital Strategy, Website Design, WordPress Development
Overview of PR website design collage
  • 1 x Lead Designer
  • 1 x UX Designer
  • 1 x WordPress Developer
  • 1 x Digital Marketing Specialist
  • 1 x Quality Assurance Tester
  • 1 x Project Manager

Post-launch website results

The Diffusion PR website has become a lead generation powerhouse for the business. It combines high end design and user experience with performance.

+ 1 15 %
New business leads generated in the year following launch
- 1 27 %
Bounce rate
+ 1 3045 %
Average search visibility in the UK and US

Our approach

We created a new website that is structured around an in depth SEO strategy and uses best practice conversion design principles. In this way, Diffusion’s new website is primed to rank more highly in Google and convert more visitors into new business leads.

The web design is dynamic, drawing on video content and interactive animations and touch points to guide the user journeys and reflect the dynamism of the Diffusion PR team.

We delivered the website using WordPress using ACF fields to develop custom reusable components. This enabled Diffusion PR to manage their UK and US content on an ongoing basis with ease.

mobile design screens of website

Dynamic design

We created a feeling of quality and refinement by focusing on how the page loads and moves


The website uses interaction design to create a high quality look and feel

SEO landing pages

The website is structured around an SEO strategy to generate new high quality traffic and enquiries

UK / US Location Detection

As an international business, Diffusion PR needed a website that would generate business in their UK and US territories. We implemented a range of multi-territory and multi-lingual strategies to increase market penetration and generate leads.

The outcome was a website that ranked highly in both territories and generated a 15% increase in high quality leads for the business.

SEO results

The chart above is from an SEO tool called Moz which tracks keyword positions in search engines. Blue bars represent positions 1-3 in Google, green represents the remainder of page 1 in Google, and purple shows page 2 listings.

As you can see, the SEO strategy implemented as part of the new website delivery resulted in significant ranking improvements.

+ 1 3045 %

“We had a lot to say and convey to a broad range of audiences and we needed to do that in a way that put the visitor first and made it a joy for them to learn about how Diffusion can support them. Plug & Play got that instantly. They married razor-sharp design & usability with SEO wizardry and a flawless project management approach to deliver a site that is delivering on our primary goal of reaching and representing more of the world’s most exciting brands.”

Daljit Bhurji, CEO & Co-Founder, Diffusion PR

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