Diffusion is an international PR agency with offices in the UK and US. They represent tech-driven brands that are transforming the world for the better. Their clients are exacting, professionally demanding and expect results.
Diffusion had experienced a period of growth and needed a new website to reflect their maturity and scale. Having just undertaken a rebrand, Diffusion challenged us to deliver a modern website design that would align with their core audience, engage prospective clients and generate awareness and leads in the UK and US.
- Lead time:
- 16 Weeks
- Sector:
- Public Relations, Marketing
- Target Type:
- B2B
- Website Goal:
- Executives, Marketing Professionals
- Services:
- Digital Strategy, Website Design, WordPress Development
- Scope
- Adobe XD Wireframe Prototypes
- Adobe XD Design Prototypes
- WordPress Development
- Hubspot Integration
- Multi-territory content and SEO
- SEO Strategy
- Art Direction
- Content Curation
- Resource
- 1 x Lead Designer
- 1 x UX Designer
- 1 x WordPress Developer
- 1 x Digital Marketing Specialist
- 1 x Quality Assurance Tester
- 1 x Project Manager
Post-launch website results
The Diffusion PR website has become a lead generation powerhouse for the business. It combines high end design and user experience with performance.
+
1
15
%
New business leads generated in the year following launch
-
1
27
%
Bounce rate
+
1
3045
%
Average search visibility in the UK and US
Our approach
We created a new website that is structured around an in depth SEO strategy and uses best practice conversion design principles. In this way, Diffusion’s new website is primed to rank more highly in Google and convert more visitors into new business leads.
The web design is dynamic, drawing on video content and interactive animations and touch points to guide the user journeys and reflect the dynamism of the Diffusion PR team.
We delivered the website using WordPress using ACF fields to develop custom reusable components. This enabled Diffusion PR to manage their UK and US content on an ongoing basis with ease.
Dynamic design
We created a feeling of quality and refinement by focusing on how the page loads and moves
Interactivity
The website uses interaction design to create a high quality look and feel
SEO landing pages
The website is structured around an SEO strategy to generate new high quality traffic and enquiries
UK / US Location Detection
As an international business, Diffusion PR needed a website that would generate business in their UK and US territories. We implemented a range of multi-territory and multi-lingual strategies to increase market penetration and generate leads.
The outcome was a website that ranked highly in both territories and generated a 15% increase in high quality leads for the business.
SEO results
The chart above is from an SEO tool called Moz which tracks keyword positions in search engines. Blue bars represent positions 1-3 in Google, green represents the remainder of page 1 in Google, and purple shows page 2 listings.
As you can see, the SEO strategy implemented as part of the new website delivery resulted in significant ranking improvements.
+
1
3045
%
“We had a lot to say and convey to a broad range of audiences and we needed to do that in a way that put the visitor first and made it a joy for them to learn about how Diffusion can support them. Plug & Play got that instantly. They married razor-sharp design & usability with SEO wizardry and a flawless project management approach to deliver a site that is delivering on our primary goal of reaching and representing more of the world’s most exciting brands.”
