Oxford Science Studies

Educational website for prospective students and their parents.

As revision specialists, Oxford Science Studies offers a range of academic courses during the Easter, Summer and Christmas holidays. The school has over 100 tutors who help students to achieve their maximum potential in exams.

They challenged Plug & Play to create a new website that would appeal to prospective students and parents, generating new enquiries for the school.

Lead time:
12 Weeks
Target Type:
Website Goal:
Generate new enquiries
Web Design, Web Development, SEO
  • Adobe XD Prototypes
  • Adobe XD Design
  • WordPress CMS
  • SEO
  • User Journey Mapping
  • Custom Navigation
  • 1 x Project Manager
  • 1 x Web Designer
  • 1 x Frontend Developer
  • 1 x Backend Developer
  • 1 x Quality Assurance Tester
  • 1 x Digital Marketing Specialist

Our approach

The Oxford Science Studies website required a clean and compelling design. The site needed to portray the prestigious nature of the school and disclose all of the information prospective students and their parents needed before choosing to enrol onto a specific course.

Our design team created a concise and clear layout with a structured menu that aligned with the key user journeys and the priorities of the target audience. The website user journeys act as educational tools to guide visitors through the information they need, before encouraging them to enquire. 

View site

Appealing to students

Imagery has been used throughout the site to connect with prospective students and showcase the social and educational opportunities available to them.

Discover More

This section of the site allows each user to learn and prepare for their chosen course at Oxford Science Studies, finding key information such as arrival details and timings. 


The testimonials tab enables prospective students and parents to review previous student experiences with the school, acting as a reassurance element and aiding the conversion funnel. 

SEO improvements

We worked closely with the Oxford Science Studies marketing team to build out a number of keyword groups that would help to attract new highly aligned visitors to the website. These keywords focused on the different courses provided, as well as a number of specific search terms that were valuable to Oxford Science Studies.

As specialists in GCSE revision courses, many of Oxford Science Studies’ keywords came with mixed intent. As an example, the keyword “GCSE revision” seems like a natural choice, especially given the high search volume. However the intent of this keyword comprises of students looking for GCSE revision materials and online resources rather than exclusively paid revision courses. The final keyword selection perfectly balanced searcher intent, search volume and difficulty levels.

Related work

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