Plan is a product strategy consultancy that helps tech companies to navigate the product innovation process.
They needed a polished new website that would represent them at their best to new clients and provide the Plan team with the flexibility to manage and edit their own website.
- Lead time:
- 12 Weeks
- Sector:
- Consultancy
- Target Type:
- B2B
- Website Goal:
- Refresh the design & generate new business
- Services:
- Web Design, Web Development, Digital Marketing
- Scope
- Adobe XD Wireframe Prototypes
- Adobe XD Design Prototypes
- WordPress Development
- Pipedrive CRM Integration
- Multi-site 301 Redirect Strategy
- Resource
- 1 x Project Manager
- 1 x Web Designer
- 1 x Frontend Developer
- 1 x Backend Developer
- 1 x Quality Assurance Tester
- 1 x Digital Marketing Specialist
Our approach
We delivered an interactive and engaging website to communicate Plan’s key messages. We used hover effects and interactions to elevate the design and add depth.
Plan had limited visual assets for their brand so we focused on producing a range of non-photographic components as part of the design process.
Plan’s content is one of their greatest assets and presented a huge opportunity for them to share their expertise. We collaborated with the team to showcase their thought leadership content and make it accessible for their audience to find, search and filter throughout the site.
Animated touchpoints
We used subtle animations throughout the site to add depth to the design.
Perspective magazine
We used issuu to embed Plan’s magazine within the website.
Colour coded content
Following Plan’s brand guidelines, we used colour to segment Plan’s website content and signpost the user journey.
Multi-site 301 strategy
Upon inspection of Plan’s digital footprint, our team identified a number of duplicate live content pages hosted outside of the main Plan domain. We implemented a 301 strategy across 2 domains to provide a consistent user experience and optimise the performance of content.
