IPFA is a not-for-profit membership organisation that connects public and private sector organisations to facilitate the success of infrastructure and energy projects. They provide their members with access to events, networking, bespoke training and the latest industry news.
- Lead time:
- 16 Weeks
- Sector:
- Not-for-profit
- Target Type:
- B2B
- Website Goal:
- Provide a high quality platform for members, enable the Marketing team
- Services:
- Brand, Web Design, Web Development, Marketing Strategy, Key Messaging
- Scope
- Adobe XD Wireframes
- Adobe XD Designs
- WordPress CMS
- Gated Content
- Smart Impact CRM Integration
- Member Login
- Google Translate
- Site Search
- User Migration
- Resource
- 1 x Project Manager
- 1 x Web Designer
- 1 x Brand Designer
- 1 x Front-end Developer
- 1 x Back-end Developer
- 1 x Quality Assurance Tester
- 1 x Marketing Strategist
The challenge
We were challenged to refresh IPFA’s brand identity and messaging, incorporating the new look and feel into a website design that would effectively target IPFA’s core audiences and improve the user experience for existing members.
Their new website needed to provide the marketing team with maximum content management flexibility and integrate with their CRM to pull upcoming events and activities onto the site.
Post-launch website results
Launching their new website design, IPFA were looking to increase engagement from their members.
Marketing workshops
We ran a number of workshops with the IPFA team to identify their target audiences and how to successfully engage these groups on their new website.
Dynamic brand patterns
Animated brand shapes and patterns were created during the branding process to add depth to the digital brand and website design.
Content architecture
Our team structured IPFA’s website content and resources to maximise engagement and visibility.
Our approach
We created a new website and knowledge hub for IPFA’s members, improving the user flows and creating a personalised login experience for each user.
Our team designed and built the website in WordPress with modular components that can be used to easily manage, edit and create new content. We then coded the components in line with IPFA’s new brand guidelines to ensure a consistent design as the website grows.
The Brand
We worked closely with IPFA’s team to evolve their brand identity, provide a flexible set of assets and focus their brand messaging.
We guided IPFA through a series of brand workshops to define their key customer groups and messaging strategy. The outcomes of the strategy workshops were then used to create their new brand identity, focusing on their logo, typography, colour palette, imagery, patterns and dynamic assets.
Our work provided a comprehensive targeting strategy and set of branded assets to use to secure the future growth of the organisation.
