John Cullen Lighting

A new website and marketing strategy for an architectural lighting specialist.

John Cullen Lighting is an architectural lighting company that specialises in discrete luxury lighting. They needed a new website to elevate their presence online and generate new business.

We delivered a new website including a browsable product catalogue, alongside a digital strategy to improve the visibility of the website in search engines.

Lead Time:
6 Months
Sector:
Lighting & Design
Target Type:
B2B & B2C
Website Goal:
Improve visibility & user experience
Services:
Web Design, Web Development, WordPress, Digital Marketing

The challenge

John Cullen Lighting were ready to invest in a website that would become a marketing tool for the business, attracting and converting customers from search engines.

They challenged us to deliver a modern design that was visual, dynamic and used copy in an engaging and editorial way.

Scope
  • Adobe XD Wireframe Prototypes
  • Adobe XD Design Prototypes
  • WordPress Development
  • SEO Strategy
  • Product Catalogue
  • PIM Integration
  • Spotler Integration
  • Search Function
  • Multi-territory & International Setup
  • Content Migration
Resource
  • 1 x Website Designer
  • 1 x WordPress Developer
  • 1 x Backend Developer
  • 1 x Quality Assurance Tester
  • 1 x Project Manager
  • 1 x SEO Strategist

The website

We delivered a WordPress website that provides the John Cullen team with the marketing dexterity they need to support their campaigns. The website is dynamic and includes interactive animations as the user scrolls.

John Cullen’s products are at the heart of their business and the website offers a platform for them to be showcased. Products can be featured and linked within images, providing inspiration of how products can be used while also driving sales.

Our team integrated the website with the client’s PIM (Product Information Manager) and their marketing platform, Spotler, which provides consistency of product data and enables John Cullen to engage with their customers in a new way.

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Menu

The menu provides a flexible structure to navigate users to deep website content and products.

Product filters

We implemented a product filtering function to enable products to be showcased throughout the website.

Product pages

We created immersive product pages that utilise imagery and animation to elevate the user experience. These pages balance visual and technical content and intelligently manage data tables and downloads.

Digital strategy

Our team collaborated with John Cullen to create and implement a keyword strategy that would enable more prospective clients to find them in search engines. The key was to broaden their keyword range to create a larger market size and increase their potential customer base.

We researched hundreds of keywords and selected those that John Cullen could leverage to improve their website visibility.

 

Related work

With Grace

A website to support families making funeral arrangements

With Grace is a funeral provider that places people at the heart of their service.

They challenged us to transition them from a traditional funeral care model to offering an online service. They needed a new website to improve their user experience and provide the infrastructure for their digital offering. We overhauled their marketing and digital strategy to increase the effectiveness of their marketing, grow their visibility and enable them to be found online.

Lead Time:
6 Months
Sector:
Funeral Care
Target Type:
B2C
Website Goal:
Reposition the website, Increase visibility, Streamline their digital ecosystem
Services:
UX Design, Web Development, WordPress, Digital Marketing

The challenge

With Grace came to us with 2 different websites and brands. They recognised that they needed a single website that was easy for their customers to navigate, find information and make funeral arrangements. Their team challenged us to create a unified website that managed multiple user experiences and could be found by their customers in search engines.

As a financially regulated industry, we worked closely with the legal team at With Grace to ensure that the website was compliant with regulation.

Scope
  • Figma UX Wireframe Prototypes
  • Design Consultation
  • WordPress Development
  • Payment Calculator
  • Package Builder Tool
  • Marketing Consultation
  • SEO Strategy
  • PPC & Facebook Tracking
  • Domain Migration
Resource
  • 1 x UX Designer
  • 1 x WordPress Developer
  • 1 x Quality Assurance Tester
  • 1 x Project Manager
  • 1 x Marketing Director
  • 1 x SEO Strategist

Our approach

Our work would open up a new online service and provide the ability for customers to build funeral packages online. However, it was important that the website remained informative, approachable and empathetic, and didn’t become a pushy sales tool. The digital offering was there to provide ease, transparency, support and space to their customers.

We delivered the website in collaboration with Ascend Studio, who rebranded With Grace and created the final website design. The Plug & Play team delivered the digital strategy, UX wireframe designs, website development and SEO optimisation.

The website

The new website combined the content and user journeys from 2 of With Grace’s websites to create a single high quality website where customers can explore pre-need and at-need funeral packages.

The user journey from the homepage is immediately branched, directing visitors through pre-need or at-need user journeys. Each flow guides the user through key information and packages. Pre-need packages are financially regulated so these user journeys needed extra consideration from a legal perspective to ensure that the user experience was compliant.

The website was delivered using WordPress to provide a flexible and scalable CMS for the With Grace team.

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Transparency

Information on the website is transparent, providing clear pricing and inclusions.

Regulation

Some of With Grace’s services are regulated by the FCA and others are not. We worked closely with their legal team to ensure that regulations were met and visitors were notified of regulation where necessary.

Customer demographic

With Grace has a broad customer demographic and it was important that the website was accessible to all ages. We implemented clear user journeys and call to actions to ensure that the website remained simple and easy to use.

The design

Ascend Studio utilised our UX designs to apply the new With Grace brand and create the final visuals for the website.

Interaction aesthetic

The website utilises interactive design elements, load animations and transitions to create depth.

Plan builder

We introduced a new plan builder within the pre-need user journey that enables individuals to create a custom funeral plan that is tailored to their needs.

It was critical that the process remained straightforward and we achieved this with a 3 step user journey. The customer can see the inclusions and costs as they create their plan and when they’re happy with their selections, they can send an enquiry to the With Grace team.

It’s an emotional time for many of With Grace’s customers and it can be overwhelming to enter deep discussions about their funeral arrangements. The goal of the plan builder is to provide autonomy to customers and enable them to explore their options privately before reaching out for help.

Marketing strategy

We provided a part time Marketing Director to With Grace during this period of change, giving them a representative that would advocate for their business and manage their agency relationships.

Together, we created a strategy for their digital ecosystem, including the technology used for various business functions, the website infrastructure, and their digital marketing channels which included SEO, PPC and paid social.

SEO strategy

We delivered an SEO strategy that selected keywords that were used by prospective customers to find With Grace’s services. The website was optimised for the keywords that With Grace had a statistical opportunity to rank for and increase their visibility online.

The strategy was used to guide the website user experience, enabling us to optimise the site to encourage visitors to land on deep and highly relevant content pages. We wanted to make it as straightforward as possible for With Grace’s customers to get the support and information that they needed.

 

Domain migration

Our team assessed With Grace’s digital ecosystem and recommended that their websites were combined into a single website. We reviewed the domains available and advised the best domain for the new website to launch on. The domain selected was new, therefore 2 websites needed to be seamlessly transitioned to the new domain and the domain equity transferred.

Our team managed the domain migration process to mitigate the risks usually associated with domain changes. We ensured that best practice was followed and that the reputation metrics from the old domains transferred seamlessly to the new website, enabling the new website to perform and benefit from the great reputation of the business.

Find out how we manage domain migrations

Related work

Office of Health Economics

A global website for a publisher in health economics

The Office of Health Economics (OHE) is an independent research organisation and charity that researches and responds to global health challenges. They partner with governments, universities and pharmaceutical companies to support better healthcare policies.

They challenged us to deliver a website that presented them as a leading independent voice in their field. The new site needed to incorporate their new brand and enable them to reach a broader audience.

Lead Time:
4 Months
Sector:
Health & Economics
Target Type:
B2B
Demographic:
Consultants, Charities, Governments & Academics
Website Goal:
Represent the organisation as a premium publisher, Improve engagement & Increase visibility
Services:
Web Design, Web Development, WordPress, Digital Marketing
Mobile Screens of Academic Website Design

The challenge

OHE’s new website needed to appeal to a broad audience including consultants, charities, governments and academics. Having undertaken a rebrand, the client was ready to deliver a website that would position them as a premium global publisher and provide greater access to their content.

The new design needed to be authoritative, fresh and market leading. Most importantly, OHE’s research and publications needed to be accessible, sharable and downloadable to generate the maximum engagement.

With the goal of increasing engagement with their content, OHE challenged us to deliver an SEO strategy that would improve their search engine visibility and enable visitors to find their content directly from search engines.

View site

Scope
Resource
  • 1 x SEO Strategist
  • 1 x Website Designer
  • 1 x WordPress Developer
  • 1 x Backend Developer
  • 1 x Quality Assurance Tester
  • 1 x Project Manager
Designs for OHE's Academic Website
People talking
Screenshot of OHE website

The website

Drawing inspiration from websites like The Economist and The Atlantic, the new website design is clean and fresh with an authoritative news feel.

We developed the website in WordPress and created a deep search facility that enables users to access the vast array of content available on the site quickly and intuitively. The search uses post tagging and categorisation that also feeds a variety of targeted landing pages and user journeys.

+ 1 530 %
Increase in session duration following launch
Publications on academic website
Mobile screens of Office of Health Economics website
OHE Academic web design

Digital strategy

Our marketing strategists assessed a huge range of search terms to identify the keywords that would generate the most success for OHE in search engines. We selected a set of highly relevant keywords and optimised the new website to target them effectively, enabling OHE to increase their search engine visibility and grow their organic traffic.

As a content-led website, OHE had a huge opportunity to secure rankings for high level topics, as well as specific long tail keywords. The OHE website has established a lot of trust over the years and consequently has strong domain metrics. Our team leveraged this advantage, implementing an ambitious strategy that sees OHE successfully competing for some extremely high value keywords.

Not only does the new website showcase OHE as a leader in their field, their digital footprint also puts them side by side with the major industry players.

OHE SEO Results Chart showing keyword improvements

SEO results

The chart above shows OHE’s keyword rankings following the launch of the website. Blue bars represent positions 1-3 in Google, green represents rankings on the rest of page 1, purple represents page 2 rankings and orange shows pages 3-5.

+ 1 25 %
Increase in search engine visibility following launch

“We were delighted to have worked with Plug & Play to design and develop our new website which launched earlier this year.

Our vision was for the OHE site to be a destination for Health Economic research and Plug & Play achieved that with a modern design, easy search and navigation functionality, and a clear user journey throughout the site.

This was all underpinned by the digital strategy developed by their Digital Marketing team, which has seen our average user session durations shoot up from 27 seconds to 2 minutes and 23 seconds!”

Related work

Janine Stone

A website rebuild to rapidly increase performance.

Janine Stone is an architecture and interior design studio that delivers luxury residential homes.

Having undertaken a website project with another agency a few years prior, they were unhappy with the results and needed a rapid solution to get the website working for the business.

We rebuilt their website to improve the code quality, performance, content management capability, and search engine rankings.

Lead time:
4 Months
Sector:
Architecture & Interior Design
Target Type:
B2C
Website Goal:
Improve Code Quality, Increase Performance, Improve Content Management
Services:
Website Development, Digital Marketing, Content Entry

The challenge

Janine Stone came to us frustrated with their existing website. It was a relatively new website but they were struggling with its performance and content management capabilities. Updating and creating content was difficult and they were reliant on support from their developers to make changes. In addition to this, they were losing website traffic because of slow load speeds. On the whole, the website was costing more of their time and money than it should have been.

Their team came to us for advice on what was doable with their site, unsure whether they would need a completely new website or if we could work with their existing code base. Having already invested a lot of money in their new website, they were keen to retain any value from the site that they could. Janine Stone were happy with the website design but needed big improvements elsewhere to get the site working for the business.

Our solution

We rebuilt the backend of the website, implementing best practice secure code. Doing so resolved the majority of Janine Stone’s challenges and delivered a flexible content management system with increased website load speeds and an improved the user experience.

Our approach reused Janine Stone’s website design, offering a rapid and cost effective solution to the problems they were facing.

Alongside the website rebuild, we delivered a digital strategy to improve search engine rankings and generate high quality new business leads.

View site

Scope

 

 

 

Resource
  • 1 x WordPress Developer
  • 1 x Project Manager
  • 1 x Quality Assurance Tester
  • 1 x Digital Marketing Strategist
  • 1 x Content Specialist

The digital strategy

Our marketing team assessed Janine Stone’s current footprint in search engines and measured where they could perform with better website code and on-page optimisation. They put together a number of recommendations to close the gap and elevate the website performance, enabling prospective customers searching for their services to find them.

We optimised the website for the selected high value keywords and tracked the performance to measure the impact.

Janine Stone SEO Results

SEO results

The chart above represents Janine Stone’s search engine rankings over the course of the project. Blue bars represent keyword positions 1-3 in Google, green represents the remainder of page 1 in Google, and purple shows page 2 listings.

As the graph shows, our work resulted in significant ranking improvements and visibility in search engines.

+ 1 40 %
Increase in search engine visibility

Related work

Flawless AI

Rapid WordPress website delivery for an AI innovator

Flawless AI uses groundbreaking AI powered tools to solve some of the biggest challenges faced by filmmakers. Their technology enables visual editing to accommodate script changes, dubbing, and changes to facial expressions without the need to re-shoot.

They had a major speaking event coming up and just a 5 week turnaround time for the site. We delivered an innovative website and supporting digital strategy in time for their event.

Lead Time:
5 Weeks
Sector:
AI
Target Type:
B2B
Website Goal:
Position Flawless AI as the market leader
Services:
UX Design, Web Development, WordPress, Digital Marketing
AI website design
AI tool changing facial expressions
AI web design

The challenge

Flawless AI offers a truly groundbreaking product for the film sector, providing film makers with greater flexibility while maintaining budgets and timelines. They needed a website design that represented their position in their industry. It needed to be tech-forward, interactive, fast and high quality.

The biggest challenge of this project was the timeline, with a turnaround time around 3-4 times faster than a typical project its size. Our team created an ambitious project plan, collaborating closely with Flawless AI to meet their timeline without compromising on the final result.

 

Scope
Resource
  • 1 x SEO Strategist
  • 1 x UX Designer
  • 1 x WordPress Developer
  • 1 x Quality Assurance Tester
  • 1 x Project Manager
  • 1 x Copywriter

The website

We created a dynamic new website that utilises animation and video to create an immersive user experience. Delivered in WordPress, the new website provides Flawless AI with flexible content management.

Our designers used a dark colour palette to reflect the high tech industry that Flawless AI are shaping.

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Interactive scroll

Website assets load and zoom as the user scrolls down the page.

Key messaging

The website presents key messages throughout the user journey.

Call to actions

Clear call to actions are placed throughout the website to encourage conversions.

SEO strategy

It was critical that Flawless AI were found by prospective customers in film and production when looking for AI tools. We researched and analysed a broad range of keywords and selected keyword targets that Flawless could compete for in search engines.

The website was built and optimised to maximise the impact of the strategy and drive rankings for the business.

+ 1 33 %
Increase in search engine visibility since launch

In the chart above, blue bars represent positions 1-3 in Google, green represents rankings on the rest of page 1 and purple represents page 2 rankings.

In the weeks following launch, rankings immediately rose and are continuing to climb.

Related work

Carbon Re

A website and digital strategy for a carbon reduction business

Carbon Re is an innovative company that leverages AI to accelerate the decarbonisation of materials such as cement and steel. They are passionate about creating sustainable solutions that move us closer to a zero carbon future.

They needed a modern new website that represented the business and clearly communicated their key messages and values.

Lead Time:
5 Months
Sector:
Carbon Reduction & AI
Website Goal:
Reposition the website, Increase visibility in search engines
Services:
Web Design, Web Development, WordPress, Digital Marketing

The challenge

Carbon Re have been growing quickly and leveraging the building interest in carbon reduction and AI to secure their position as the market leader.

They challenged us to deliver a website that could hold it’s own in the fast paced world of AI and technology, representing the business to visitors finding Carbon Re for the first time.

They are a business that is changing the world for the better, which needed to be reflected on the new website. The new website needed to be discoverable and to communicate their key messages, purpose and values.

Scope
Resource
  • 1 x SEO Strategist
  • 1 x Website Designer
  • 1 x WordPress Developer
  • 1 x Quality Assurance Tester
  • 1 x Project Manager

The website

We created a fresh website design that brings together Carbon Re’s sustainable imagery and messaging, while also reflecting the technical and cutting edge side of the business.

Carbon Re had an existing brand that we elevated and expanded to create greater visual depth and a consistent and branded experience. We introduced shape and form to their visual brand and design system, transforming their stock imagery into imagery that looked like their own and could be used as part of the new website design.

Our marketing team delivered an SEO strategy to improve Carbon Re’s search engine rankings and discoverability in search engines. The strategy was used to inform the website structure, user journeys and SEO optimisation process.

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Dynamic logo

Carbon Re use a dynamic logo in the main menu to showcase their offering.

Shape and form

We extended Carbon Re’s brand to provide greater depth and flexibility. Our team introduced shape and form to elevate the visuals and create a cohesive design.

Animation and interaction

Our designers briefed the website developers on how the website should load content and interact with the user as they explore.

Digital strategy

Our marketing strategists delivered a digital strategy, selecting keyword targets for the new website. Keywords were selected that Carbon Re could realistically achieve and would drive new business and high quality traffic for the company.

 

“I recently worked with Plug & Play to develop a high powered website to support our business and team as we entered a new phase of growth. Right off the bat, we were impressed! They quickly understood what we needed from both a design and a development perspective and approached our project in a transparent and strategic way.

Our project involved a lot of hard work and coordination from our combined teams and Gabrielle in particular was excellent at managing the project. It has been a huge success, we are very happy and we look forward to working with them again in the future.”

Related work

Total Management Group

A dynamic website and strategy for a global events & travel company

Total Management Group delivers global event and travel solutions to businesses and high net worth individuals. They organise global events for clients like Spotify and Netflix, planning events, making travel arrangements and booking accommodation for attendees. 

They needed a new website, messaging strategy and SEO optimisation to attract prospective clients and convert them into new business leads.

Lead Time:
6 Months
Sector:
Events & Travel
Website Goal:
Align communication style, Improve user experience, Lead generation
Services:
Web Design, Web Development, WordPress, Brand Strategy, Copywriting, Digital Marketing
Event Management Web Design Collage

The challenge

Total Management Group delivers a range of services to their clients and were struggling to effectively communicate their offering on their website. They challenged us to create a brand strategy that got to the heart of their offering and communicated it clearly to their clients.

They approached us with 4 different websites and a complex user experience. We recommended combining their websites into a single site that would simplify their user journeys and reduce the ongoing management overhead for their team. The new website needed to engage prospective customers and convert them into new enquiries, leveraging a new SEO strategy to attract highly aligned website visitors.

Scope
Resource
  • 1 x SEO Strategist
  • 1 x Marketing Strategist
  • 1 x Website Designer
  • 1 x WordPress Developer
  • 1 x Quality Assurance Tester
  • 1 x Project Manager
  • 1 x Content Writer
Mobile Event Management Web Designs

Our approach

We delivered a new brand strategy for Total Management Group, creating a succinct breakdown of their business values, purpose, mission and value proposition, alongside a key messaging framework that enables their team to communicate with their audience effectively and consistently.

We created an engaging custom website using dynamic brand elements and interactive components. The sleek and modern design aligned Total Management Group with the clients they wanted to attract and repositioned the business in their market.

The website was designed and coded around an SEO strategy to help Total Management Group be found by prospective clients looking for their services in search engines. Combining the brand strategy and SEO outcomes, our team of copywriters created compelling website copy to attract, align and convert visitors, generating new business for Total Management Group.

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The website

Our designers collaborated with the client to create a fresh design and website structure that supported the user journeys and directed users throughout the website. The new design is clean and modern with an editorial style.

Total Management Group offers a full service solution but wanted to also start and attract new customers for stand alone services. As such, it was important that the 3 key services felt like ‘micro-sites’ and had a unique look and feel, while being recognisably part of the same company.

Digital strategy

We delivered a digital strategy to increase the visibility of Total Management Group’s website in search engines and drive high quality organic traffic.

Our marketing team assessed hundreds of potential keywords and selected keywords that Total Management Group could compete for in search engines and secure page 1 rankings.

The strategy informed the website structure, navigation and landing pages, providing the design team with an SEO brief to ensure the recommendations from the strategy were accounted for in the foundations of the website.

The menu

We introduced an interactive menu with hover effects, creating separate user experiences for each service.

Dynamic website

The new website is dynamic, utilising video, load animations and interactive elements to create an energising user experience.

User journeys

Our UX designers carefully curated the user journeys to deliver key messages and encouraging conversion.

Bold messaging

The website utilises the messaging structure and tone of voice from the brand strategy to deliver targeted content.

Brand strategy

At the time of approaching us, Total Management Group were unable to consistently and concisely communicate the company offering. Our team led a number of workshops and collaborated with the team of directors to establish Total Management Group’s value proposition, mission statement, values and brand purpose. From this, we created a new messaging framework that would appeal their clients.

The strategy provides a consistent structure for their team to use when communicating about the business, helping them to attract the right clients.

“I’m delighted to launch our new website as a clear representation of what Total Management Group delivers. I believe it not only showcases our skill and expertise but also our global reach. Over the last 18 months our team have achieved incredible growth across both the US and EU markets and our new website allows us to visually demonstrate our capabilities alongside a clear structure of who we are as a business.”

Natasha Thomas, CEO, Total Management Group

Related work

Random 42

A dynamic WordPress website for a medical animation business

Random 42 is a London based medical animation studio that brings complex scientific processes to life with animated videos.

They challenged us to deliver a new website to showcase their animation work and generate new business.

Lead time:
6 Months
Sector:
Medical & Life Sciences
Target Type:
B2B
Target Audience:
Researchers, Educators & Pharmaceutical Companies
Website Goal:
Stand out from competitors & Increase lead generation
Services:
Web Design, Web Development, WordPress, Digital Marketing

The challenge

Random 42’s previous website was dated and didn’t reflect the innovative nature of their work. They challenged us to deliver a website with improved user journeys that would provide an immersive and engaging user experience for their visitors. They wanted to incorporate their animations into the website, showcasing the quality of their work.

As well as achieving a sector-leading design, Random 42 were ready to invest in their SEO strategy to improve their organic search engine rankings.

View site

Our approach

We created a visual design that combined clean imagery with interactivity to produce an immersive user experience. Random 42’s key design themes included immersive, visual, scientific and unique and these were captured within the new design style.

As a dynamic marketing team, Random 42 needed a flexible CMS that would provide them with an extensive amount of flexibility. We developed the website in WordPress and codified their brand guidelines to deliver functional flexibility with the structure of their design system.

We produced a digital strategy to drive website performance, designing and building the website in a way that would improve search engine rankings and generate high quality traffic to the website.

Scope

 

 

 

Resource
  • 1 x Website Designer
  • 1 x WordPress Developer
  • 1 x Quality Assurance Tester
  • 1 x Project Manager
  • 1 x SEO Strategist

The website

Our team created a modern website that combines animations and interactivity to create visual interest and direct the user journey. We developed parallax scrolling within the web design to create a sophisticated finish with depth.

The website contains a large amount of high quality video and animation which is handled seamlessly with a combination of Cloudflare and Vimeo hosting. Our team advised on the best video and image file formats for the site so Random 42 could achieve the highest quality media files at the lowest file weights.

The website integrates with Salesforce and Pardot to manage new enquiries and provide the marketing team with insights into visitor activity.

Dynamic design

Random 42s new website design incorporates video and animation to bring their work to life.

Salesforce Pardot integration

We integrated the website with Salesforce & Pardot to provide the Random 42 team with better analytics and tracking.

Randomised homepage banner

A different banner video plays when the homepage is refreshed.

SEO strategy

Following some SEO work with us 4 years ago, Random 42 were performing well for a number of high quality keywords. The business had grown since their last SEO strategy was produced and it was time to review their performance and identify new opportunities for growth.

We assessed hundreds of keywords to identify new keyword targets for Random 42 based on their current position in the market. As a niche industry, we needed to target high intent keywords with a high level of specificity to generate increased levels of organic visibility and traffic.

The website was optimised in line with the new strategy and the website structure was created to accommodate the recommendations, including entry points and landing pages from organic search.

Related work

Hanson Wade

An ecosystem of new websites for a leader in biopharma

Hanson Wade provides insights on cutting edge drug development and brings together experts in the biopharma community to learn and share expertise.

They had ambitious plans for their digital ecosystem and needed 4 new websites to achieve their marketing objectives. Their new websites needed to increase the visibility of their conferences, provide a platform for industry experts to read the latest insights and research, and showcase the leading products used within the industry.

Lead Time:
6 Months
Sector:
Pharma & Medical
Demographic:
B2B
Target Audience:
Life Science Professionals from Pharma, Biotech and Service Providers
Website Goal:
Develop an ecosystem of sites to help internal teams achieve their business goals, Showcase products in a compelling way, Improve website visibility & Be found by more prospective customers & delegates
Services:
Web Design, Web Development, WordPress, Digital Marketing
Pharma web design on mobile phone
Pharma web development screenshot

The challenge

Hanson Wade challenged us to deliver 4 different websites: Life Sciences website, Group website, Advancing Consruction and Leap HR.

Appealing to life sciences professionals in the US and UK, it was important to maintain a professional and scientific feel to the site, while improving the content architecture and user experience for website visitors. Hanson Wade wanted to increase their search engine visibility and be found by more of their target audience looking for their products and services.

Pharmaceutical website design

Post-launch website results

The Hanson Wade websites rapidly climbed the search engines rankings in the UK and US following launch.

+ 1 1959 %
Increase in UK search engine visibility 6 months after launch
+ 1 2821 %
Increase in US search engine visibility 6 months after launch
Scope
Resource
  • 1 x Website Designer
  • 2 x WordPress Developers
  • 1 x Quality Assurance Tester
  • 1 x SEO Strategist
  • 1 x Project Manager
Pharma website design

Our approach

Increased performance was a key goal for the Hanson Wade team – they needed to increase search engine visibility and increase conversion rates. To achieve this, we delivered a digital strategy that spanned all 4 websites, researching a huge range of keywords that had the potential to generate high quality website traffic. Keywords were selected and assigned to pages throughout the sites, creating a targeted infrastructure of content that could be found by visitors in search engines.

We started work on Hanson Wade’s flagship Life Sciences website first. Our focus was to restructure the website content and navigation to create optimised user journeys that showcase Hanson Wade’s full range of products and services and encourage conversions.

To deliver the greatest value for the client, we reused the code from the Life Sciences website to create the other 3 websites. Our design team amended the user journeys and branding for each website but reused the flexible component modules which enabled Hanson Wade to save time and money on their project and accelerate their digital transformation process.

 

Pharma event web design

WordPress CMS

Each website was built with a WordPress CMS to provide the Hanson Wade marketing team with a flexible system to create, edit and manage their content. The marketing team is enabled to move quickly and keep the website up to date with the latest research, products and conference information.

Given Hanson Wade’s SEO ambition, WordPress is a good fit for them to grow their Google rankings. When delivered correctly, it provides a huge amount of scope to optimise the site based on search engine algorithms and secure improved keyword rankings.

Mobile pharma web development

Digital strategy

We delivered a master digital strategy that reviewed organic keywords based on their ability to generate business for Hanson Wade. Each site was optimised for SEO, utilising the digital strategy to optimise the website structure, content and code.

Our marketing team conducted a competitor analysis, identifying Hanson Wade’s digital competitors, assessed their digital marketing activity, and identified opportunities for Hanson Wade to outperform them.

Hanson Wade had competitive website metrics but the previous websites hadn’t been built and optimised in a way that would enable them to achieve their potential. The new ecosystem of websites targeted highly specific keywords that would generate aligned website traffic that was likely to convert.

 

Hanson Wade SEO results chart

SEO results

The chart above shows Hanson Wade’s US keyword rankings and is taken from an SEO tool called Moz. Blue bars represent positions 1-3 in Google, green represents the remainder of page 1 in Google, and purple shows page 2 listings.

As you can see, the Hanson Wade websites secured huge increases in keyword rankings within the first 6 months. For many keywords, they went from ranking nowhere to ranking on page 1 of Google.

 

Related work

Enigma

A new website for a growing crypto trading company.

Enigma provides reliable, secure and innovative cryptocurrency trading solutions to their clients internationally. 

They were ready to reposition themselves in the market, creating a website that reflected their market and would attract prospective customers.

Lead Time:
12 Weeks
Sector:
Fintech / Crypto
Website Goal:
Reposition the website, Grow online footprint
Services:
Web Design, Web Development, WordPress, Digital Marketing

The challenge

Enigma challenged us to deliver a new website that would provide a flexible platform that their team could use to continue to market and grow the business. They wanted to expand their site and increase their search engine footprint. 

The new website design needed to be dynamic, cutting edge and clean, achieving a high-tech look that represents a digital product in the crypto market.

Scope
Resource
  • 1 x SEO Strategist
  • 1 x Website Designer
  • 1 x WordPress Developer
  • 1 x Quality Assurance Tester
  • 1 x Project Manager

The website

We delivered a modern website that utilises animation and dynamic assets to engage users. We expanded Enigma’s brand and introduced a mixture of dark and light theme page designs and gradients to capture their Fintech audience.

Enigma’s existing brand was limited so we introduced new brand patterns, dynamic image assets, icons and a broader colour palette to provide greater flexibility and design depth.

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Dynamic assets

We added depth to Enigma’s site design with dynamic assets and interactivity.

Dark and light mode

We implemented light and dark mode pages throughout the site.

Creative direction

Alongside the website design, we provided creative direction for the imagery and assets throughout the site.

Digital strategy

Our marketing team delivered an SEO strategy to increase Enigma’s organic footprint. We analysed high value keywords that would drive new business via the website and selected keyword targets that Enigma could compete for based on a statistical analysis of businesses holding search engine rankings.

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