Dynavics

Brand identity for a Microsoft implementation partner

Dynavics is a Microsoft implementation partner that helps with the design, development and support of Microsoft Dynamics 365 Business Central.

Aware that their dated brand was holding them back, the Dynavics team challenged us to create a new brand identity. The brand needed to align with their target customers and stand out against competitors.

Lead time:
3 weeks
Sector:
Technology
Target Type:
B2B
Services:
Brand Identity & Website

The brief

Clients choose Dynavics over their competitors because of their high level of customer service and their passion for what they do. It was important for the new brand identity to capture the spirit and approachability of the team while also representing a market leading tech business.

The existing Dynavics brand included a limited number of colours and assets which made it difficult for the marketing team to effectively create new materials. We needed to expand the brand to provide a broader visual toolkit that could still be easily implemented by the team.

 

 

Imagery

We created branded assets to showcase the Business Central systems that Dynavics deliver. The assets used a combination of screenshots, photography and brand shapes, and included animation options to transform the imagery into dynamic assets.

Icons

To produce a warm and approachable feel to the brand, we created hand drawn icons. The icons were animated for digital use which adds depth and visual interest to the page.

Typography

We selected typefaces that strike a good balance between the straightness and roundness of characters. This delivers a friendly digital feel and aligns Dynavics with businesses such as Google that use font in a similar way.

Brand guidelines

We delivered a set of brand guidelines to outline how the new visual brand should be applied online and offline. The guidelines tie the various brand elements together to ensure that the Dynavics team are able to flexibly and consistently use the new brand identity.

Logo

We created a vibrant new logo that would stand out against competitors. The simple nature of the logo provides the flexibility to use it in a variety of contexts. It is responsive and can be adapted to a monochrome colour palette.

Colour palette

We broadened the brand colour palette to provide a greater level of flexibility and enable Dynavics to assign colours to their different business offerings. We paired the colours to simplify usage for the team.

Dynavics chat box brand shape

Shape and form

We developed a chat box shape to give the brand depth and form. This shape is used within the logo, background patterns and image masks and portals, and ties the range of brand assets together in a unique way that is distinct to Dynavics.

The website

Following the rebrand, we worked with Dynavics to redesign and build their website, implementing the new brand and providing the Dynavics marketing team with the dexterity to manage their content and brand independently.

Our new website design focused on appealing to Dynavics’ target audience and improving conversion rate. We also created an SEO strategy to generate a greater amount of high quality organic traffic to the website.

Tring Park

A new website and brand to reposition a school in the market

Tring Park is a performing arts school and college covering a wide age range from prep through to sixth form. They challenged us to modernise their website and brand, and increase new admissions enquiries from prospective students.

Lead time:
14 Weeks
Sector:
Education
Target Type:
Students, parents and the local community
Website Goal:
Create a market leading website design, increase new admissions enquiries
Services:
Web Design, Web Development, Branding, Digital Strategy, Digital Marketing
Scope
  • Adobe XD Wireframe Prototypes
  • Adobe XD Design Prototypes
  • WordPress Development
  • Full Brand Identity
  • SEO Strategy
  • Multilingual Functionality
  • Spektrix Integration
Resource
  • 1x Brand Designer
  • 1x Web Designer
  • 1x Frontend Developer
  • 1x Backend Developer
  • 1x Marketing Strategist
  • 1x Digital Marketing Specialist
  • 1x Quality Assurance Tester
  • 1x Project Manager

The challenge

Tring Park School’s website was beginning to look dated and didn’t effectively communicate their offering. With the old website holding them back, Tring were ready to launch a dynamic new brand and website that would stand out in their market and make them the performing arts school of choice.

They sought to improve the number of prospective students finding them in search engines by investing in search engine optimisation, while also improving their conversion rate by revamping their web design and user experience.

Post-launch website results

We significantly improved keyword positions, search engine visibility and organic traffic within the first 6 months of launching the site.

+ 1 60 %
Increase in search engine visibility
+ 1 10 %
Increase in organic traffic
+ 1 300 %
Increase in the number of keywords ranking #1-3 in Google

Our approach

We created a modern new website that can be easily edited. We built the website with reusable modules, providing the Tring Park Marketing Team with the flexibility to manage their content, create new pages, and have full autonomy over their page layouts, menus and components.

The new website needed to be multilingual to appeal to international audiences. We implemented multilingual functionality using Google’s translate plugin which is available to UK charities.

View site

Spektrix Integration

We integrated the website with Spektrix, Tring’s event management and booking platform.

Flexible content management

We designed the website using flexible branded components that give Tring’s marketing team the flexibility to create new page layouts and manage their content.

Alumni showcase

We showcase Tring’s previous graduates to build trust and demonstrate the success of Tring Park students.

Digital strategy

Tring Park school is funded through fees. As such, it’s important that the school can demonstrate its qualities to prospective students and parents. As a not-for-profit organisation the school doesn’t exist to turn a profit, however it does need a sound underlying business case.

To put the school on the right digital footing we undertook a digital strategy that would guide the process as to how the school would deliver a return on investment for the website and branding project.

The digital strategy outlined how Tring Park could play to its strengths and how it could increase its market penetration and conversion rates. The goal was to drive more engagement in the pre-visit phase of the new pupil experience, creating awareness and desirability for Tring Park.

With the data clearly outlining how young people are looking for their prospective schools, and representing that Tring Park had a great opportunity to increase its attendance, the website was commissioned in line with the recommendations in the digital strategy.

Brand

We delivered a new brand identity for Tring Park by focusing on their audience and key values. We led the client through a branding process, focusing on their key values and the existing cornerstones of their visual identity. By collaborating with their marketing team, senior team and school governors, we were able to create and deliver an impactful brand that stands out against competitors.

We created a brand design system that provides visual dexterity and enables the marketing team to flexibly use the brand across their online and offline marketing materials. A particular area of focus was creating brand shapes and patterns that could be interlocked with Tring’s photography to produce a unique style that is highly engaging and distinctly Tring’s.

 

“We worked with Plug & Play to deliver a new website and brand that ranks highly in search engines and generates new enquiries for the school. As the UK’s leading performing arts and academic school, we needed our new website to effectively showcase our offering and make us the school of choice for talented students.

We’re absolutely thrilled with the results and the Plug & Play team has been a great support. They made strategic recommendations based on our goals, and their creative team was brimming with ideas for the site design. The team are always on hand for not only technical support, but are also happy to help give their professional opinions and ideas in other aspects as well which is invaluable to us. They are patient and take their time to explain things in detail which has made the experience highly enjoyable.

I can’t recommend Plug & Play enough and I look forward to continuing to work together!”

Ashleigh Daley, Digital Communications Officer, Tring Park

Related work

Plan

A dynamic WordPress website for an established product consultancy

Plan is a product strategy consultancy that helps tech companies to navigate the product innovation process.

They needed a polished new website that would represent them at their best to new clients and provide the Plan team with the flexibility to manage and edit their own website.

Lead time:
12 Weeks
Sector:
Consultancy
Target Type:
B2B
Website Goal:
Refresh the design & generate new business
Services:
Web Design, Web Development, Digital Marketing
Scope
  • Adobe XD Wireframe Prototypes
  • Adobe XD Design Prototypes
  • WordPress Development
  • Pipedrive CRM Integration
  • Multi-site 301 Redirect Strategy
Resource
  • 1 x Project Manager
  • 1 x Web Designer
  • 1 x Frontend Developer
  • 1 x Backend Developer
  • 1 x Quality Assurance Tester
  • 1 x Digital Marketing Specialist

Our approach

We delivered an interactive and engaging website to communicate Plan’s key messages. We used hover effects and interactions to elevate the design and add depth.

Plan had limited visual assets for their brand so we focused on producing a range of non-photographic components as part of the design process.

Plan’s content is one of their greatest assets and presented a huge opportunity for them to share their expertise. We collaborated with the team to showcase their thought leadership content and make it accessible for their audience to find, search and filter throughout the site.

Animated touchpoints

We used subtle animations throughout the site to add depth to the design.

Perspective magazine

We used issuu to embed Plan’s magazine within the website.

Colour coded content

Following Plan’s brand guidelines, we used colour to segment Plan’s website content and signpost the user journey.

Multi-site 301 strategy

Upon inspection of Plan’s digital footprint, our team identified a number of duplicate live content pages hosted outside of the main Plan domain. We implemented a 301 strategy across 2 domains to provide a consistent user experience and optimise the performance of content.

Related work

Walls and Floors

An eCommerce website for a large online retailer

With over 6,000 SKUs Walls and Floors are a large tile retailer who sell huge quantities of their products online. Boasting millions of orders and customer records, the website attracted hundreds of thousands of visitors each week. However, as the previous Walls and Floors website was ageing it was seeing a gradual drop in keyword rankings and conversion rates.

Lead time:
18 Months
Sector:
Retail
Target Type:
B2C & B2B
Demographic:
DIY Consumers, Trade Customers
Website Goal:
Increase Online Sales
Services:
eCommerce Web Design, Digital Marketing
Scope
  • Continuous Data Migration
  • Custom Design
  • Magento
  • Sage200 Integration
  • Search Engine Optimisation
  • Google Shopping
  • Amazon Shopping Integration
  • Pure360 Integration
Resource
  • 1x Marketing Strategist
  • 2x Digital Marketing Specialists
  • 2x Website Designers
  • 4x Front-End Programmers
  • 4x Back-End Programmers
  • 2x Project Managers
  • 2x Quality Assurance Testers

Post-launch website results

This established eCommerce retailer had over 5,000 pages that needed to be re-directed into a new URL structure as part of a wide ranging on-page optimisation strategy that delivered outstanding results.

+ 1 1021
Organic keyword positions improved in Google over 6 months from launch as tracked by Moz.com
+ 1 182 %
Increase in search visibility across the 1,453 keywords being tracked by Moz.com
1 625
Keywords that rank in the top 3 organic positions in Google 6 months after going live as tracked by Moz.com
homepage screenshot

Brief

We needed to modernise the existing look and feel to create an effortless experience for users. A key part of this user experience process was the in-depth analysis of the existing user flows and mapping user behaviour through their buying journeys. This insight fed into our eCommerce design process with the goal of driving conversion rates up across the website.

View site

Post-launch keyword results

578 482 386 289 193 96 0 Jul 5 Aug 9 Sep 13 Oct 18 Nov 22 Dec 27 Jan 31 Mar 7 #1-3 #4-10 #11-20 #21-50 #51+ Apr 11 May 16 Before After

Walls and Floors have a large internal team who work solely on the website; updating products, creating promotions and ensuring the content is fresh and up to date. Their old website did not have an easy to use content management system meaning that the internal Walls and Floors team struggled with their day to day tasks. We took a brief from each member of the team to understand how the new website’s Magento eCommerce platform could help them complete their work more accurately and efficiently.

Full length screen shot of the bathroom tiles page

eCommerce SEO

In a competitive consumer eCommerce sector, organic keyword positions in search engines make a huge difference to sales revenue.

We carefully planned the structure of the new website including URL structure, category management and hierarchy, keyword selection and on-page specificity.

The result was the creation of 301 redirects for thousands of highly optimised pages. Over a 4 month period we increased the number of competitive keywords ranking in Google in positions 1 – 3 from 174 to 548 – increasing Walls and Floors’ marketplace visibility by over 127%.

Website features

With thousands of different products and product categories, having a clear navigation to help users quickly find what they are looking for was vital. Our design team worked with Walls and Floors to create a large drop down menu that divides the different tiles by category, colour, usage and popularity to help users quickly find the tile they are looking for.

mobile view of the walls and floors homepage phone view of a product page looking at a category page on mobile
The magento website homepage with the megamenu open

Conversion rate optimisation

Customer reviews play an important role in the buying journey of any product online and Walls and Floors makes great use of TrustPilot to show potential customers that thousands of others have been impressed with the selection of tiles and the quality of the products and service. We integrated the TrustPilot reviews with the new website to maximise chances of conversion.

LiveChat is an increasingly popular tool used to help assist online visitors, ultimately encouraging them to convert into paying customers. We integrated the new website with Walls and Floors’ chosen third party Live Chat provider; Salesiq from Zoho.

Magento website on an iphone

Mobile eCommerce

A large proportion of purchases on the Walls and Floors website are made using mobile phones and tablet devices. To deliver on both SEO and CRO goals we needed to create a custom experience for these visitors, with distinct touch points and call to actions.

Integrating Sage 200 with Magento

To ensure data integrity across the business Walls and Floors use Sage 200 to manage products, stock, customers, orders and deliveries.

Our integration between Sage 200 and Magento was crucial to the success of this online shop. By implementing a live data migration process we were able to dove-tail Sage data with data from the legacy website, providing the business with a unified data set with which to launch their new website.

Related work

Oxford International College

A website and marketing strategy for an independent college

Oxford International College is the top performing independent college in the UK, with graduates going on to attend some of the best and most prestigious universities worldwide.

The college relied on word of mouth recommendations to secure admissions enquiries and needed a new website to increase their visibility in search engines and open up a new channel of enquiries from prospective students.

Lead time:
12 Weeks
Sector:
Education
Target Type:
B2C
Website Goal:
Generate admission enquiries, improve visibility in search engines
Services:
Web Design, Web Development, Digital Marketing
Scope
  • Adobe XD Wireframes
  • Adobe XD Design Prototypes
  • User Journey Mapping
  • Digital Strategy
  • Front-end Development
  • WordPress CMS
  • SEO
Resource
  • 1 x Digital Marketing Specialist
  • 1 x Web Designer
  • 1 x Front-end Developer
  • 1 x Back-end Developer
  • 1 x Project Manager
  • 1 x Quality Assurance Tester

Post-launch website results

Launching their new website design, Oxford International College were looking to increase engagement and generate new enquiries.

+ 1 21 %
Increase in organic traffic since launch as tracked by Google Analytics.
+ 1 12 %
Increase in session duration since launch as tracked by Google Analytics.
+ 1 20 %
Increase in new users since launch as tracked by Google Analytics.

The challenge

We were challenged to design an informative new website that would increase lead generation for the college. The website needed to appeal to both existing and prospective students, parents and visitors, and encourage admissions enquiries.

The website design and interaction aesthetic needed to embody the high standing reputation of the college and incorporate their new brand and colour palette

Our approach

Our design team considered the user journeys at all times throughout the design and build process of the new website. The menu was shaped to clearly direct the user through the defined user flow, enabling users to explore the courses and subjects on offer, along with other information like fees and FAQs.

A secondary menu with quick anchor-point links was added to the site to segment the large amount of information into digestible chunks that increase engagement with the content.

View site

Landing page strategy

Specific landing pages were created and optimised for search engine rankings and to guide the user journey; helping users to start their user journey from the most relevant page.

Reassurance

Testimonials were strategically placed throughout the site to reassure prospective students and their parents ahead of enquiring.

Extracurricular focus

The design and content of the site puts an emphasis on the fact that the college provides both academic and extracurricular benefits, reassuring prospective students and their parents that settling in and making friends is just as important as succeeding academically.

Digital Strategy

Oxford International College’s previous website contained old content that was inconsistently represented and categorised. We identified new keyword groups and enforced a one-group-per-page approach as part of a broader digital marketing strategy.

The college already held some high rankings in Google, however it was clear that they were not ranking for the right keywords. We worked with the Oxford International College team to select high quality keywords that would generate valuable organic traffic to the new website.

Related work

WWF

A carbon footprint calculator to uncover your environmental impact.

The World Wildlife Fund is the world’s leading independent conservation organisation. Their mission is to create a world where people and wildlife can thrive together.

Their project goal was to enable the general public to calculate their own carbon footprint and compare their results to the average in their country and worldwide. WWF challenged us to develop an environmental footprint calculator that would convert their complex carbon footprint calculations into an engaging and user friendly survey.

Lead time:
3 months
Sector:
Not For Profit
Target Type:
B2C
Demographic:
General Public
Website Goal:
Measure environmental impact in a gamified way
Services:
Web App Development, Laravel Development, Vue.js Development

The approach

As a global WWF resource, the calculator needed to be able to handle hundreds of concurrent users, be scalable, and be secure.

The WWF team needed the ability to manage the calculator and easily update the formulae as data variables and emission averages fluctuated. We developed the calculator with a user friendly management system where the calculator logic could be updated by uploading an Excel sheet to the backend system.

View site

Scope
  • Laravel Backend Development
  • Laravel Nova Admin System
  • Vue.js Frontend Development
Resource
  • 1 x Digital Product Manager
  • 2 x Laravel Developers
  • 1 x Frontend Developer

Flexible admin interface

We delivered an easily managed admin interface with Laravel Nova

Ongoing management

The WWF team can update the calculator logic by uploading an Excel sheet

Amazon AWS

The web app can deploy and scale easily on Amazon AWS.

Vue.js frontend

We developed the frontend code in Vue.js

The development

Our web developers worked alongside the WWF development team to detail the technical requirements and considerations. Our developers recommended the best development approach to meet the technical requirements and the overall project objectives.

We developed a Laravel web app that could be maintained by WWF’s existing team and could be easily deployed and scaled on Amazon AWS.

A web app for good

Our collaboration with WWF has launched the environmental footprint calculator globally and will increase awareness of how our lifestyles impact the environment. The data recorded from the calculator will also facilitate WWF’s ongoing research and benchmarking.

 

“Our internal team was impressed by the quality of their work. It was a really positive experience. We developed a great relationship with them. We’ve ended up with a better version of the product than we started with. It’s scalable and more robust and it’s enabling us to partner with other organizations in a meaningful way. We would like to work with them again on other projects.”

Chris Cottrell, Senior Digital Product Manager, WWF

Related work

Elecosoft

A multilingual website to target an international audience

Elecosoft’s digital products help businesses in the construction industry create operational efficiencies. 

Having recently undertaken a rebrand, Elecosoft needed an interactive website design with a strong user experience that would help them to generate new leads and better convert visitors. The site needed to capture the direction of the company and bring their global digital presence up to date.

Elecosoft’s marketing team also challenged us to increase their organic lead generation by focusing on their digital and keyword strategy.

Lead time:
24 weeks
Sector:
Construction / Technology
Target Type:
B2B
Demographic:
Senior Operations, Marketing and Construction Managers
Website Goal:
Enable the marketing team, Generate new business
Services:
Web Design, Web Development, Digital Strategy, Digital Marketing
Scope
  • Adobe XD Prototypes
  • Adobe XD Design
  • WordPress CMS
  • User Journey Mapping
  • Multilingual
  • eCommerce Functionality
  • Digital River Configuration
  • Critical Success Factor Workshops
  • Digital Strategy
  • SEO
Resource
  • 1 x Project Manager
  • 1 x Web Designer
  • 1 x Front-end Developer
  • 1 x Back-end Developer
  • 1 x Quality Assurance Tester
  • 1 x Digital Strategist
  • 1 x Digital Marketing Specialist

Our Approach

We created a multilingual website that enables Elecosoft to consistently manage their brand and content across their 5 different territories. Elecosoft’s marketing team now has central control of the website and can easily update and manage global content and users. We delivered a multilingual website strategy to ensure that the relevant content ranks in the appropriate territory.

Our development team built the website using flexible modular components that have been coded in line with the company’s brand guidelines. This enables different members of the Elecosoft team to consistently create new pages in accordance with their new brand.

View site

Product showcase

The new website presents Elecosoft’s products alongside easily accessible product resources and documentation.

Central marketing control

Elecosoft’s marketing team has the ability to edit and create content independently.

Interactive timeline

We created an interactive timeline to showcase the history of the company.

Digital Strategy

Elecosoft wanted to reduce the overall number of pages on their website and increase the quality and structure of content to improve the user experience for their customers. Our comprehensive keyword strategy assessed the ranking positions and potential of pages across the website, advising which pages should be removed, updated or stay the same.

A new keyword strategy was implemented across the website to harness the strong trust metrics that the Elecosoft team had already secured over their years in business, and drive organic keyword positions in Google.

To prepare the website for future plans to expand into new markets, our keyword strategy also included research to target new markets, providing the marketing team with the tools they need to launch their products into new target industries.

301 Strategy

With the large amount of change happening across the website and affecting Elecosoft’s content, page structure and URLs, we undertook a 301 strategy to ensure that the transition between websites was smooth. As part of this strategy, each URL from Elecosoft’s old website was mapped to a new equivalent on the new website, offering a seamless user experience.

Related work

d'Overbroeck's

Website development for a leading independent school

d’Overbroeck’s is a leading independent school based in Oxford for students aged 11-18. The school offers an array of GCSEs and over 35 A-Level options in Sixth Form. 

Plug & Play was introduced to undertake the development of the d’Overbroeck’s website, refining the overall look and feel of the provided designs and adapting them for digital use. 

Lead time:
12 Weeks
Sector:
Education & Schools
Target Type:
B2C
Website Goal:
Generate new enquiries
Services:
Web Development, eCommerce, Design Refinement, SEO
Scope
  • Design Adaptation
  • WordPress CMS
  • Flywire Payments
  • Responsive
  • Custom Navigation
  • Digital Strategy
  • SEO
  • Multilingual content
Resource
  • 1 x Project Manager
  • 1 x Web Designer
  • 1 x Frontend Developer
  • 1 x Backend Developer
  • 1 x Quality Assurance Tester
  • 1 x Digital Marketing Specialist

Our approach

The d’Overbroeck’s website needed to capture the exceptional reputation of the school, reflect their quality educational services and build trust with prospective parents and students. 

Working with designs provided by d’Overbroeck’s, our creative team adapted them for digital use. We ensured that they were responsive across a range of browsers and devices and implemented interactive touch points to increase visitor engagement. Our team elevated the brand by adapting the colour palette in line with the website brief.

View site

Multilingual content

As an international school, it was important that the d’Overbroeck’s website was accessible in a number of languages. We delivered the International School pages in English, Russian and Chinese, enabling d’Overbroeck’s to effectively communicate with their audience.

The website is set up to enable SEO optimisation in each language so the relevant pages can rank in the corresponding territories.

Multilingual content

As an international school, d’Overbroeck’s required content in English, Russian and Chinese. We set up a language switcher for the international section of the website.

Use of colour

Content is differentiated with colour, using a dark pink for years 7-11, green for the international school, and blue for the sixth form. These colours signpost the parent user journeys, enabling them to easily access the information they need.

Admissions

To generate new admission enquiries, call to actions to get in touch were strategically implemented throughout the site.

The digital strategy

d’Overbroeck’s wanted to increase their visibility in Google so parents who were searching for independent schools in the Oxford area would find them. They commissioned a full digital strategy to identify opportunities to increase rankings in Google by focusing on high value organic keyword positions.

Our team established the pages of the new website that could become landing pages for organic search, driving relevant traffic directly from search engines and acting as mini homepages for specific topics. We developed keyword groups for these key pages and topics, using data to determine the strongest keywords and assigning these to the most appropriate pages.

Related work

Oxford Science Studies

Educational website for prospective students and their parents.

As revision specialists, Oxford Science Studies offers a range of academic courses during the Easter, Summer and Christmas holidays. The school has over 100 tutors who help students to achieve their maximum potential in exams.

They challenged Plug & Play to create a new website that would appeal to prospective students and parents, generating new enquiries for the school.

Lead time:
12 Weeks
Sector:
Education
Target Type:
B2C
Website Goal:
Generate new enquiries
Services:
Web Design, Web Development, SEO
Scope
  • Adobe XD Prototypes
  • Adobe XD Design
  • WordPress CMS
  • SEO
  • User Journey Mapping
  • Custom Navigation
Resource
  • 1 x Project Manager
  • 1 x Web Designer
  • 1 x Frontend Developer
  • 1 x Backend Developer
  • 1 x Quality Assurance Tester
  • 1 x Digital Marketing Specialist

Our approach

The Oxford Science Studies website required a clean and compelling design. The site needed to portray the prestigious nature of the school and disclose all of the information prospective students and their parents needed before choosing to enrol onto a specific course.

Our design team created a concise and clear layout with a structured menu that aligned with the key user journeys and the priorities of the target audience. The website user journeys act as educational tools to guide visitors through the information they need, before encouraging them to enquire. 

View site

Appealing to students

Imagery has been used throughout the site to connect with prospective students and showcase the social and educational opportunities available to them.

Discover More

This section of the site allows each user to learn and prepare for their chosen course at Oxford Science Studies, finding key information such as arrival details and timings. 

Testimonials

The testimonials tab enables prospective students and parents to review previous student experiences with the school, acting as a reassurance element and aiding the conversion funnel. 

SEO improvements

We worked closely with the Oxford Science Studies marketing team to build out a number of keyword groups that would help to attract new highly aligned visitors to the website. These keywords focused on the different courses provided, as well as a number of specific search terms that were valuable to Oxford Science Studies.

As specialists in GCSE revision courses, many of Oxford Science Studies’ keywords came with mixed intent. As an example, the keyword “GCSE revision” seems like a natural choice, especially given the high search volume. However the intent of this keyword comprises of students looking for GCSE revision materials and online resources rather than exclusively paid revision courses. The final keyword selection perfectly balanced searcher intent, search volume and difficulty levels.

Related work

Toothpic

Brand identity and web design for a healthcare brand

Toothpic is a tele-dentistry company that provides 24/7 digital access to a dentist. They connect the public with dental specialists, and also work with insurance providers to expand their range of coverage and reduce the cost of claims.

Lead time:
14 Weeks
Sector:
Healthcare
Target Type:
Insurance Companies in the US
Website Goal:
Refresh the look and feel of the brand & Improve alignment with target customers
Services:
Web Design, Web Development, Brand
Scope
  • Adobe XD Prototypes
  • Adobe XD Design
  • Brand Identity
  • Brand Guidelines
  • Interaction Aesthetic
  • WordPress CMS
  • CDN Set Up
  • Social Media Post Templates
  • Presentation Template
Resource
  • 1 x Project Manager
  • 1 x Creative Director
  • 1 x Web Designer
  • 1 x Brand Specialist
  • 1 x Front-end Developer
  • 1 x Back-end Developer
  • 1 x Quality Assurance Tester
  • 1 x Digital Marketer

The challenge

Toothpic challenged us to evolve their brand identity and diversify their brand assets to provide their marketing team with more flexibility for their campaigns. Having experienced rapid growth, they needed to realign their brand position to their target audience and refresh their website to best represent the business online.

The Toothpic team had been battling with a difficult to use content management system and needed a platform that would enable them to implement their marketing strategy and move quickly when managing campaigns.

View site

Post-launch website results

Launching their new website design, Toothpic were looking to refresh their look and feel, and improve the user experience.

+ 1 27 %
Increase in users 2 months fromlaunch.
+ 1 47 %
Increase in page views 2 months from launch.
+ 1 8 %
Reduction in bounce rate 2 months from launch.

The brand

We combined a number of brand elements to lift the page and achieve a unique and recognisable brand.

Creating engagement

We developed an interactive design to engage visitors and guide them to enquire.

B2B and B2C

We structured the user journeys around B2B and B2C audiences, providing relevant information in each user flow.

Our approach

We partnered with Toothpic to design and build a new WordPress website in line with their marketing strategy. Alongside this, we evolved their brand to provide a greater level of flexibility for their campaigns.

Our creative design team combined the new brand assets into an interactive and polished website design.

 

 

Toothpic website and brand project

The Brand

We refreshed and expanded Toothpic’s brand guidelines to include an updated accessible logo, broadened colour palette and colour usage guide, brand shapes, patterns, typefaces, image guide, and presentation template.

As a software company in the dental space, it was important for the brand and website to achieve a soft clinical feel, but with the personality and quirkiness of a tech company.

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