Vision Radiology is a tele-radiography practice that leverages timezones to rapidly increase turnaround times for scan interpretations and consultations.
They wanted to increase their visibility to get in front of more prospective clients and employees.
- Lead time:
- 4 Months
- Sector:
- Healthcare
- Target Type:
- B2B & B2C
- Website Goal:
- Increase visibility & Modernise the website
- Services:
- Branding, Web Design, Web Development, Digital Marketing
- Scope
- Adobe XD Wireframe Prototypes
- Adobe XD Design Prototypes
- Brand Identity
- SEO Strategy
- WordPress CMS
- Salesforce Integration
- Resource
- 1 x Brand Designer
- 1 x Digital Strategist
- 1 x Website Designer
- 1 x Website Developer
- 1 x Quality Assurance Tester
- 1 x Project Manager
The challenge
Vision Radiology’s previous website and brand were dated and didn’t reflect the practice. Their Marketing team was struggling to make simple changes and lacked a consistent brand to produce new assets.
They challenged us to deliver a flexible new website that would enable them to manage their content, move quickly, and appeal to their target audience.
To achieve their objectives, they recognised that they needed a new brand, website and digital strategy.
The brand
When Vision Radiology first approached us, they had a basic brand that lacked depth and overused stock photography. The nature of having a remote team meant that they had very little photography to use which was limiting their design capabilities.
We delivered a flexible brand identity that incorporated a broader colour palette with primary and secondary colours. We introduced new shape and form into the brand, creating depth and providing visual interest in place of imagery. This approach also enabled Vision to use stock photography in a way that was on-brand and didn’t look like stock imagery.
In addition to the colour palette and imagery, we also evolved the logo and typography.
The website
We utilised the updated brand to create a modern new website design that represented Vision Radiology to prospective clients and employees. Our designers placed people at the centre of the design to visually represent the approachable and personable qualities of Vision Radiology.
We delivered the new website in WordPress to to provide easy content management and a high quality code base for future growth.
SEO strategy
Our Marketing team undertook keyword research and selected target keywords that Vision Radiology could compete and rank for in search engines. We optimised the website in line with the new strategy and trained Vision’s Marketing team how to optimise new website content.
Our SEO strategy enabled Vision Radiology to increase their visibility in search engines and be found by more prospective clients and employees.
“Working with Plug & Play was a great experience. I came into the project after it started, and they quickly got me up to speed. The website looks great, and they were instrumental in completing this project on time. I would highly recommend Plug & Play.”
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Volition is a multinational life science company that develops technology to diagnose and monitor a range of diseases in humans and animals. Their technology sets them apart as industry leaders, providing kits to a wide spectrum of audiences from medical specialists to individual pet owners.
Our challenge was to deliver a new website that targeted each key audience type, encouraging them to make an enquiry or visit Volition’s distributor sites to purchase their own kits.
- Lead time:
- 4 Months
- Sector:
- Life Sciences
- Target Type:
- B2B & B2C
- Website Goal:
- Increase awareness of their technology & generate new leads
- Services:
- Web Design, Web Development, Digital Marketing
- Scope
- SEO Strategy
- Figma Wireframe Prototypes
- Figma Design Prototypes
- WordPress CMS
- Pardot Integration
- Resource
- 1 x Digital Strategist
- 1 x Website Designer
- 1 x Website Developer
- 1 x Quality Assurance Tester
- 1 x Project Manager
The challenge
Volition’s main challenge was how they could engage and educate website visitors in the science behind their technology. They needed their new website to attract new visitors, be more visible, and deliver their key messaging in an engaging way.
The client challenged us to deliver a fresh design that showcased their products and worked as a marketing tool for the business.
The website
We utilised the digital strategy created by our marketing team to inform the new page hierarchy and landing page structure. By combining UX design and marketing insights, we produced the best user experience and SEO performance for Volition. We implemented a clean and user friendly navigation to ensure that content is accessible and that users are guided through to conversion.
Our designers evolved Volition’s visual brand to create the impact and flexibility required for the new website design. We utilised the bright sub-brand colours to categorise content and designed a clear navigation to encourage users to land on relevant content.
As part of the wider project, we merged 2 domains into 1 new website. We implemented SEO and design best practice during this process to retain and grow keyword rankings from both domains.
Marketing & SEO strategy
One of Volition’s key complaints with their previous website was the high bounce rate. They were losing a huge percentage of the traffic they attracted and couldn’t pinpoint what was driving the issue – was it the website, the keywords they ranked for, or their messaging?
Our Digital Strategist identified that the content on their old website exclusively catered to users who already knew Volition’s product. Therefore, users who had a problem but didn’t know Volition’s product name became lost leads, which was one factor impacting bounce rates across the site.
We recommended taking a solution-focused approach on the new website. We developed a new site structure and keyword groups that were built to support Volition’s wider goals – increasing leads and reducing high bounce rates.
Improving keyword rankings and generating higher levels of organic traffic to the website was important to the success of the project. Therefore, taking a joined up approach with the SEO strategy, on page experience and messaging was critical to ensure that Volition benefited from the full impact of the improved rankings.
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Noa is a recruitment agency that specialises in the technology sector. They needed a new website to increase their online visibility and attract new clients and candidates.
- Lead time:
- 3 Months
- Sector:
- Recruitment
- Target Type:
- B2B & B2C
- Website Goal:
- Create an elevated design, increase visibility & attract new clients and candidates
- Services:
- Brand, Web Design, Web Development, Digital Marketing
- Scope
- Brand Identity
- SEO Strategy
- Figma Wireframe Prototypes
- Figma Design Prototypes
- WordPress CMS
- Logic Melon Integration
- Resource
- 1 x Digital Strategist
- 1 x Website Designer
- 1 x WordPress Developer
- 1 x Quality Assurance Tester
- 1 x Project Manager
The challenge
Noa were ready to step up their marketing efforts and needed a new brand, website and marketing strategy to deliver on their objectives. Their existing website was dated, clunky and didn’t appeal to their target audience. Our challenge was to evolve their brand and create a high performance website that appealed to their clients and candidates. The website needed to be flexible and able to scale with the business.
The brand
Noa’s previous brand was dated and lacked the flexibility to facilitate a high quality digital design. We evolved the brand identity and introduced new colours, typography, shape and imagery. The new brand was implemented within the new website to create a modern and dynamic interface that uses interactive elements and assets to engage users.
Our design team created branded assets for the website design, making use of multi-layered components that combine dynamic brand elements and imagery to support the user journey.
The website
We delivered a high performance website that is built to be fast, engage users and drive conversions. Our designers curated the website structure in line with a digital strategy created by our marketing team. This approach ensures that the website structure supports the SEO objectives and enables users to intuitively navigate.
Our team developed the website in WordPress to provide maximum content dexterity while ensuring that the brand guidelines are easy for Noa to implement as they continue to produce new pages and content on the website.
2 main audiences
The website is structured to target 2 core audiences: clients and candidates.
Website assets
Our design team created dynamic branded assets that combine stock photography and Noa’s new brand. The outcome is a website design that feels unique and engaging.
Logic Melon Integration
We integrated the website with Logic Melon to pull through Noa’s job posts and track candidate engagement.
Signposting
We colour coded job categories to provide visual cues on job posts.
SEO strategy
As a small recruitment agency with a relatively low competitive position in search engines, Noa needed to be strategic to secure new keyword rankings. We focused on specific job roles and locations to create optimised landing pages that could be found by prospective clients and candidates in search engines. Being specific in this way means that Noa could carve their niche in the market without competing with the huge recruitment agencies with much stronger competitive metrics.
Our strategy provides scope for Noa to continually review their keyword targets and increase their reach as their competitive position grows.
+
1
659
%
Increase in search engine visibility since launch
In the chart above, blue bars represent positions 1-3 in Google and green bars represents rankings on the rest of page 1.
You can see that rankings immediately began to climb following the new website launch. Assessing Noa’s competitive position and selecting specific keywords that are aligned to their offering has enabled them to outperform larger recruitment agencies in search engines.
“We’re proud to announce that we’ve now launched our brand-new website! 😍
If you’ve used our website before then you’ll know just how much of an improvement we’ve made.”
Related work
Bond Global
173% increase in search engine visibility for a recruitment agency looking to attract high quality new clients
Compass Fostering is an independent fostering agency that provides the highest quality care to children who haven’t had the best start in life.
They asked us to create a new website that would attract new foster parents and enable Compass Fostering to connect new families.
- Lead Time:
- 5 Months
- Sector:
- Fostering
- Target Type:
- B2C
- Website Goal:
- Create a modern new website with improved visibility & conversion rate
- Services:
- Web Design, Web Development, WordPress, Digital Marketing
The challenge
The Compass Fostering team recognised that their existing website was holding them back. They challenged us to deliver a new website that was modern, dynamic and interactive. With a huge shortage of foster families, they needed to be found by more prospective families and generate enquiries. The brief was to create a design that is approachable, playful and informative.
- Scope
- Adobe XD Wireframe Prototypes
- Adobe XD Design Prototypes
- WordPress Development
- SEO Strategy
- Foster Allowance Calculator
- Application Form
- Content Entry
- Resource
- 1 x Website Designer
- 1 x WordPress Developer
- 1 x Backend Developer
- 1 x Quality Assurance Tester
- 1 x Project Manager
- 1 x SEO Strategist
Our approach
We used Compass Fostering’s brand to create a fresh website design that our developers coded in WordPress. It provides their marketing team with a flexible platform that they can use to scale their business and support their campaigns.
We introduced a new website structure and intuitive user journeys. Compass have some incredible resources and informational content that was previously buried within the website and rarely accessed by visitors. Our team ensured that content on the new website is accessible and optimised for maximum visibility in search engines.
Our marketing team produced a digital strategy that was pivotal to the success of the website, informing everything from the website structure, design and development, and driving Compass’ overarching goals.
The website
One of Compass Fostering’s greatest challenges was how to deliver a large amount of content to their visitors in a way that was digestible. We achieved this by chunking content and using bold colour blocks from their brand to segment key messages. We use interactive elements to load content in an engaging way that signposts the user journeys.
To deliver the best website, our team evolved the brand to include playful and animated brand elements including underlines, shapes and drawings. We invested time in creating an interaction aesthetic that elevates the design, introducing subtle movement with moving brand shapes in the banners and on hover of call to actions.
Fostering allowance calculator.
We created a calculator to estimate the financial support available to foster families. This tool supports the on-site user experience and is also a fantastic opportunity for Compass Fostering to build reputable links to their website.
The brand
We evolved the existing brand to create an engaging design that looks and feels cohesive.
Informative content
We introduced key information and resources throughout the user journeys to strengthen the user journeys and support prospective foster families.
Application form
We delivered a new application form for Compass Fostering, using UX design to maximise the number of applications
Digital strategy
Compass Fostering had a great opportunity to significantly increase their visibility, enabling more foster families to find them online. Their existing website did a number of things right, but could perform much better with a proper strategy and the implementation of SEO, code and performance best practice.
Our marketing specialists reviewed their position in the market and measured the gap between their current rankings and their potential rankings, then created a digital strategy outlining what needed to be done to close the gap and increase keyword rankings.
“Our experience with Plug and Play developing a new website for Compass Fostering was fantastic from start to finish.
They really took the time to understand our needs and requirements, delivering a detailed report on our old website and everything they thought we could improve upon. The time spent understanding our brand really paid off, and the initial wireframe they delivered hit almost every mark. They then took this and delivered a website that exceeded our expectations.
Gabrielle was fantastic throughout the project, and was quick to solve any of the inevitable snags that arise in any web build! Her communication was invaluable throughout and we appreciate all the work she put into this, alongside the wider P&P team.
We’ve already seen an uplift in SEO performance which shows the impact that having a well built website can have.
We’re looking forward to collaborating on more projects with Plug and Play!”
Related work
John Cullen Lighting is an architectural lighting company that specialises in discrete luxury lighting. They needed a new website to elevate their presence online and generate new business.
We delivered a new website including a browsable product catalogue, alongside a digital strategy to improve the visibility of the website in search engines.
- Lead Time:
- 6 Months
- Sector:
- Lighting & Design
- Target Type:
- B2B & B2C
- Website Goal:
- Improve visibility & user experience
- Services:
- Web Design, Web Development, WordPress, Digital Marketing
The challenge
John Cullen Lighting were ready to invest in a website that would become a marketing tool for the business, attracting and converting customers from search engines.
They challenged us to deliver a modern design that was visual, dynamic and used copy in an engaging and editorial way.
- Scope
- Adobe XD Wireframe Prototypes
- Adobe XD Design Prototypes
- WordPress Development
- SEO Strategy
- Product Catalogue
- PIM Integration
- Spotler Integration
- Search Function
- Multi-territory & International Setup
- Content Migration
- Resource
- 1 x Website Designer
- 1 x WordPress Developer
- 1 x Backend Developer
- 1 x Quality Assurance Tester
- 1 x Project Manager
- 1 x SEO Strategist
The website
We delivered a WordPress website that provides the John Cullen team with the marketing dexterity they need to support their campaigns. The website is dynamic and includes interactive animations as the user scrolls.
John Cullen’s products are at the heart of their business and the website offers a platform for them to be showcased. Products can be featured and linked within images, providing inspiration of how products can be used while also driving sales.
Our team integrated the website with the client’s PIM (Product Information Manager) and their marketing platform, Spotler, which provides consistency of product data and enables John Cullen to engage with their customers in a new way.
Menu
The menu provides a flexible structure to navigate users to deep website content and products.
Product filters
We implemented a product filtering function to enable products to be showcased throughout the website.
Product pages
We created immersive product pages that utilise imagery and animation to elevate the user experience. These pages balance visual and technical content and intelligently manage data tables and downloads.
Digital strategy
Our team collaborated with John Cullen to create and implement a keyword strategy that would enable more prospective clients to find them in search engines. The key was to broaden their keyword range to create a larger market size and increase their potential customer base.
We researched hundreds of keywords and selected those that John Cullen could leverage to improve their website visibility.
Related work
With Grace is a funeral provider that places people at the heart of their service.
They challenged us to transition them from a traditional funeral care model to offering an online service. They needed a new website to improve their user experience and provide the infrastructure for their digital offering. We overhauled their marketing and digital strategy to increase the effectiveness of their marketing, grow their visibility and enable them to be found online.
- Lead Time:
- 6 Months
- Sector:
- Funeral Care
- Target Type:
- B2C
- Website Goal:
- Reposition the website, Increase visibility, Streamline their digital ecosystem
- Services:
- UX Design, Web Development, WordPress, Digital Marketing
The challenge
With Grace came to us with 2 different websites and brands. They recognised that they needed a single website that was easy for their customers to navigate, find information and make funeral arrangements. Their team challenged us to create a unified website that managed multiple user experiences and could be found by their customers in search engines.
As a financially regulated industry, we worked closely with the legal team at With Grace to ensure that the website was compliant with regulation.
- Scope
- Figma UX Wireframe Prototypes
- Design Consultation
- WordPress Development
- Payment Calculator
- Package Builder Tool
- Marketing Consultation
- SEO Strategy
- PPC & Facebook Tracking
- Domain Migration
- Resource
- 1 x UX Designer
- 1 x WordPress Developer
- 1 x Quality Assurance Tester
- 1 x Project Manager
- 1 x Marketing Director
- 1 x SEO Strategist
Our approach
Our work would open up a new online service and provide the ability for customers to build funeral packages online. However, it was important that the website remained informative, approachable and empathetic, and didn’t become a pushy sales tool. The digital offering was there to provide ease, transparency, support and space to their customers.
We delivered the website in collaboration with Ascend Studio, who rebranded With Grace and created the final website design. The Plug & Play team delivered the digital strategy, UX wireframe designs, website development and SEO optimisation.
The website
The new website combined the content and user journeys from 2 of With Grace’s websites to create a single high quality website where customers can explore pre-need and at-need funeral packages.
The user journey from the homepage is immediately branched, directing visitors through pre-need or at-need user journeys. Each flow guides the user through key information and packages. Pre-need packages are financially regulated so these user journeys needed extra consideration from a legal perspective to ensure that the user experience was compliant.
The website was delivered using WordPress to provide a flexible and scalable CMS for the With Grace team.
Transparency
Information on the website is transparent, providing clear pricing and inclusions.
Regulation
Some of With Grace’s services are regulated by the FCA and others are not. We worked closely with their legal team to ensure that regulations were met and visitors were notified of regulation where necessary.
Customer demographic
With Grace has a broad customer demographic and it was important that the website was accessible to all ages. We implemented clear user journeys and call to actions to ensure that the website remained simple and easy to use.
The design
Ascend Studio utilised our UX designs to apply the new With Grace brand and create the final visuals for the website.
Interaction aesthetic
The website utilises interactive design elements, load animations and transitions to create depth.
Plan builder
We introduced a new plan builder within the pre-need user journey that enables individuals to create a custom funeral plan that is tailored to their needs.
It was critical that the process remained straightforward and we achieved this with a 3 step user journey. The customer can see the inclusions and costs as they create their plan and when they’re happy with their selections, they can send an enquiry to the With Grace team.
It’s an emotional time for many of With Grace’s customers and it can be overwhelming to enter deep discussions about their funeral arrangements. The goal of the plan builder is to provide autonomy to customers and enable them to explore their options privately before reaching out for help.
Marketing strategy
We provided a part time Marketing Director to With Grace during this period of change, giving them a representative that would advocate for their business and manage their agency relationships.
Together, we created a strategy for their digital ecosystem, including the technology used for various business functions, the website infrastructure, and their digital marketing channels which included SEO, PPC and paid social.
SEO strategy
We delivered an SEO strategy that selected keywords that were used by prospective customers to find With Grace’s services. The website was optimised for the keywords that With Grace had a statistical opportunity to rank for and increase their visibility online.
The strategy was used to guide the website user experience, enabling us to optimise the site to encourage visitors to land on deep and highly relevant content pages. We wanted to make it as straightforward as possible for With Grace’s customers to get the support and information that they needed.
Domain migration
Our team assessed With Grace’s digital ecosystem and recommended that their websites were combined into a single website. We reviewed the domains available and advised the best domain for the new website to launch on. The domain selected was new, therefore 2 websites needed to be seamlessly transitioned to the new domain and the domain equity transferred.
Our team managed the domain migration process to mitigate the risks usually associated with domain changes. We ensured that best practice was followed and that the reputation metrics from the old domains transferred seamlessly to the new website, enabling the new website to perform and benefit from the great reputation of the business.
Related work
The Office of Health Economics (OHE) is an independent research organisation and charity that researches and responds to global health challenges. They partner with governments, universities and pharmaceutical companies to support better healthcare policies.
They challenged us to deliver a website that presented them as a leading independent voice in their field. The new site needed to incorporate their new brand and enable them to reach a broader audience.
- Lead Time:
- 4 Months
- Sector:
- Health & Economics
- Target Type:
- B2B
- Demographic:
- Consultants, Charities, Governments & Academics
- Website Goal:
- Represent the organisation as a premium publisher, Improve engagement & Increase visibility
- Services:
- Web Design, Web Development, WordPress, Digital Marketing
The challenge
OHE’s new website needed to appeal to a broad audience including consultants, charities, governments and academics. Having undertaken a rebrand, the client was ready to deliver a website that would position them as a premium global publisher and provide greater access to their content.
The new design needed to be authoritative, fresh and market leading. Most importantly, OHE’s research and publications needed to be accessible, sharable and downloadable to generate the maximum engagement.
With the goal of increasing engagement with their content, OHE challenged us to deliver an SEO strategy that would improve their search engine visibility and enable visitors to find their content directly from search engines.
- Scope
- Adobe XD Wireframe Prototypes
- Adobe XD Design Prototypes
- WordPress Development
- SEO Strategy
- Gated Content
- Search Function
- Hubspot Integration
- Content Migration
- Resource
- 1 x SEO Strategist
- 1 x Website Designer
- 1 x WordPress Developer
- 1 x Backend Developer
- 1 x Quality Assurance Tester
- 1 x Project Manager
The website
Drawing inspiration from websites like The Economist and The Atlantic, the new website design is clean and fresh with an authoritative news feel.
We developed the website in WordPress and created a deep search facility that enables users to access the vast array of content available on the site quickly and intuitively. The search uses post tagging and categorisation that also feeds a variety of targeted landing pages and user journeys.
+
1
530
%
Increase in session duration following launch
Digital strategy
Our marketing strategists assessed a huge range of search terms to identify the keywords that would generate the most success for OHE in search engines. We selected a set of highly relevant keywords and optimised the new website to target them effectively, enabling OHE to increase their search engine visibility and grow their organic traffic.
As a content-led website, OHE had a huge opportunity to secure rankings for high level topics, as well as specific long tail keywords. The OHE website has established a lot of trust over the years and consequently has strong domain metrics. Our team leveraged this advantage, implementing an ambitious strategy that sees OHE successfully competing for some extremely high value keywords.
Not only does the new website showcase OHE as a leader in their field, their digital footprint also puts them side by side with the major industry players.
SEO results
The chart above shows OHE’s keyword rankings following the launch of the website. Blue bars represent positions 1-3 in Google, green represents rankings on the rest of page 1, purple represents page 2 rankings and orange shows pages 3-5.
+
1
25
%
Increase in search engine visibility following launch
“We were delighted to have worked with Plug & Play to design and develop our new website which launched earlier this year.
Our vision was for the OHE site to be a destination for Health Economic research and Plug & Play achieved that with a modern design, easy search and navigation functionality, and a clear user journey throughout the site.
This was all underpinned by the digital strategy developed by their Digital Marketing team, which has seen our average user session durations shoot up from 27 seconds to 2 minutes and 23 seconds!”
Related work
Zenopa is a recruitment agency that specialises in the commercial side of healthcare, recruiting for roles in pharmaceutical, medical, science, dental and more.
They commissioned our team to deliver a new high performance website and digital strategy, helping them to convert new clients and candidates online.
- Lead Time:
- 5 Months
- Sector:
- Recruitment
- Target Type:
- B2B & B2C
- Website Goal:
- Increase website visibility, design & performance
- Services:
- Web Design, Web Development, WordPress, Digital Marketing, Integrations
The challenge
The Zenopa website had expanded over time, becoming difficult for users to navigate and find information. They needed a complete website overhaul, with a focus on restructuring the website architecture and content hierarchy to increase the accessibility of content and improve the user experience.
With 2 key visitors: Candidates and Employers, the website needed to branch the user journeys and lead each user type to the relevant conversion point on the website.
As part of the new website project, Zenopa’s marketing team were keen to invest in their digital marketing footprint to increase their visibility in search engines and be found by more prospective candidates and clients.
- Scope
- Figma Wireframe Prototypes
- Figma Design Prototypes
- WordPress Development
- SEO Strategy
- Quartz Integration
- International & Multi-lingual
- Gated Content
- Content Migration
- Resource
- 1 x SEO Strategist
- 1 x Website Designer
- 1 x WordPress Developer
- 1 x Backend Developer
- 1 x Quality Assurance Tester
- 1 x Project Manager
The website
We delivered a WordPress website that was integrated with Quarz to pull in Zenopa’s job listings. Our UX team created an intuitive job search to facilitate the candidate user journey and enable them to seamlessly find relevant job listings.
Our design team and digital strategist collaborated to create a content structure that would increase the accessibility of Zenopa’s large amount of deep content, while also supporting the SEO strategy. Our designers utilised breadcrumbs to signpost users and created dynamic content workflows so visitors only see content that is relevant to their selections and location on the website.
The new website is international and specifically targets 4 territories in 3 languages.
International targeting
As a global recruitment agency, Zenopa needed a website that would support their recruitment in 4 different territories and 3 languages.
With best practice international targeting in place, Zenopa’s new website is optimised for SEO, enabling them to rank locally in their target regions and deliver specific messaging and functionality to regional audiences.
Zenopa’s new website is coded in a way that provides a foundation for future expansion. They have the digital infrastructure in place to support expansion to new markets in the future.
Gated content
We created gated content to capture engaged leads for the business.
A personal approach
Team profiles can be connected to content throughout the site to provide contact details relevant to specific job roles and content.
Brand development
We expanded Zenopa’s existing brand, introducing new shape, form and a broader colour palette. This provided greater depth for the website design.
Digital strategy
We researched hundreds of keywords that were relevant to Zenopa’s business and services. Our team analysed the data and selected target keywords that Zenopa had a statistical chance of ranking for in search engines.
Zenopa had strong domain metrics which enabled us to aim high in the strategy and target high value and high search volume keywords that generate new business for the agency.
The strategy fed directly into the website design and development, with all 3 teams working together to create an optimised and high performance website.
Related work
Janine Stone is an architecture and interior design studio that delivers luxury residential homes.
Having undertaken a website project with another agency a few years prior, they were unhappy with the results and needed a rapid solution to get the website working for the business.
We rebuilt their website to improve the code quality, performance, content management capability, and search engine rankings.
- Lead time:
- 4 Months
- Sector:
- Architecture & Interior Design
- Target Type:
- B2C
- Website Goal:
- Improve Code Quality, Increase Performance, Improve Content Management
- Services:
- Website Development, Digital Marketing, Content Entry
The challenge
Janine Stone came to us frustrated with their existing website. It was a relatively new website but they were struggling with its performance and content management capabilities. Updating and creating content was difficult and they were reliant on support from their developers to make changes. In addition to this, they were losing website traffic because of slow load speeds. On the whole, the website was costing more of their time and money than it should have been.
Their team came to us for advice on what was doable with their site, unsure whether they would need a completely new website or if we could work with their existing code base. Having already invested a lot of money in their new website, they were keen to retain any value from the site that they could. Janine Stone were happy with the website design but needed big improvements elsewhere to get the site working for the business.
Our solution
We rebuilt the backend of the website, implementing best practice secure code. Doing so resolved the majority of Janine Stone’s challenges and delivered a flexible content management system with increased website load speeds and an improved the user experience.
Our approach reused Janine Stone’s website design, offering a rapid and cost effective solution to the problems they were facing.
Alongside the website rebuild, we delivered a digital strategy to improve search engine rankings and generate high quality new business leads.
- Scope
- Website Rebuild
- WordPress Development
- Content Entry
- Digital Strategy
- Resource
- 1 x WordPress Developer
- 1 x Project Manager
- 1 x Quality Assurance Tester
- 1 x Digital Marketing Strategist
- 1 x Content Specialist
The digital strategy
Our marketing team assessed Janine Stone’s current footprint in search engines and measured where they could perform with better website code and on-page optimisation. They put together a number of recommendations to close the gap and elevate the website performance, enabling prospective customers searching for their services to find them.
We optimised the website for the selected high value keywords and tracked the performance to measure the impact.
SEO results
The chart above represents Janine Stone’s search engine rankings over the course of the project. Blue bars represent keyword positions 1-3 in Google, green represents the remainder of page 1 in Google, and purple shows page 2 listings.
As the graph shows, our work resulted in significant ranking improvements and visibility in search engines.
+
1
40
%
Increase in search engine visibility
“We commissioned Plug & Play to rebuild the backend of our website to give our marketing team more control – and to make our lives that little bit easier!
Plug & Play delivered on their promise of a flexible and easy-to-use CMS and made some extra code updates to lift the design of the site. It was all underpinned by the SEO work we did with their digital marketing team to create our new digital strategy, which also helped us update the navigation and key pages on our site.
The project went smoothly and was well managed throughout to deliver on our expectations, and ultimately gave us a CMS we can use easily and with the flexibility we need.”
Related work
Flawless AI uses groundbreaking AI powered tools to solve some of the biggest challenges faced by filmmakers. Their technology enables visual editing to accommodate script changes, dubbing, and changes to facial expressions without the need to re-shoot.
They had a major speaking event coming up and just a 5 week turnaround time for the site. We delivered an innovative website and supporting digital strategy in time for their event.
- Lead Time:
- 5 Weeks
- Sector:
- AI
- Target Type:
- B2B
- Website Goal:
- Position Flawless AI as the market leader
- Services:
- UX Design, Web Development, WordPress, Digital Marketing
The challenge
Flawless AI offers a truly groundbreaking product for the film sector, providing film makers with greater flexibility while maintaining budgets and timelines. They needed a website design that represented their position in their industry. It needed to be tech-forward, interactive, fast and high quality.
The biggest challenge of this project was the timeline, with a turnaround time around 3-4 times faster than a typical project its size. Our team created an ambitious project plan, collaborating closely with Flawless AI to meet their timeline without compromising on the final result.
- Scope
- Figma Wireframe Prototypes
- Figma Design Prototypes
- WordPress Development
- SEO Strategy
- Copywriting
- Content Entry
- Resource
- 1 x SEO Strategist
- 1 x UX Designer
- 1 x WordPress Developer
- 1 x Quality Assurance Tester
- 1 x Project Manager
- 1 x Copywriter
The website
We created a dynamic new website that utilises animation and video to create an immersive user experience. Delivered in WordPress, the new website provides Flawless AI with flexible content management.
Our designers used a dark colour palette to reflect the high tech industry that Flawless AI are shaping.
Interactive scroll
Website assets load and zoom as the user scrolls down the page.
Key messaging
The website presents key messages throughout the user journey.
Call to actions
Clear call to actions are placed throughout the website to encourage conversions.
SEO strategy
It was critical that Flawless AI were found by prospective customers in film and production when looking for AI tools. We researched and analysed a broad range of keywords and selected keyword targets that Flawless could compete for in search engines.
The website was built and optimised to maximise the impact of the strategy and drive rankings for the business.
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Increase in search engine visibility since launch
In the chart above, blue bars represent positions 1-3 in Google, green represents rankings on the rest of page 1 and purple represents page 2 rankings.
In the weeks following launch, rankings immediately rose and are continuing to climb.
