A good fit
Our brand agency works with Marketing Managers and Senior Creatives who are ready to evolve their brand to better reflect the business. Many of our clients already have some form of brand in place but it no longer reflects the business and is difficult for the team to implement and manage. We provide the brand dexterity and toolkit that you need to grow the business and attract your target customers.
“I’ve worked with a number of web development and digital marketing agencies previously, and Plug & Play are a cut above the rest. Fabulous team, great design and development, and highly professional.”
Our brand team will collaborate with you to refresh your visual brand identity and build your brand toolkit. We’ll address the areas of your brand that need work, creating assets and templates and formalising the outcomes into a set of brand guidelines.
- Colour palette
- Spacing and alignment
- Brand patterns and shapes
- Dynamic brand assets
- Image and illustration usage
Brand strategy development is an important part of creating or evolving a new brand. Our strategists will work with you to define your brand purpose, audience personas and messaging, as well as tactics to reach your target audience.
- Brand positioning
- Brand messaging
- Brand personality
- Brand targeting
- Customer archetype and persona development