The SEO strategy
D.Law had domain metrics that could be competitive for a number of keywords. They were competing against some very well established businesses with extremely competitive positioning. Our job was to assess the keyword battles that D.Law had a statistical chance of success with, focusing their resources on strategic targets.
The new website was designed and built with SEO best practice at it’s centre, feeding into every touch point of the design and development.
D.Law made the business decision to change their domain name as part of their rebrand. Changing domain can be a risky process if incorrectly managed and it’s important that an experienced team handles the process.
Our marketing team managed the domain migration, ensuring that a best practice process was followed and that the client’s domain metrics and competitive position were seamlessly transferred with the launch of the new site.