Qatium provides water management software to help water management companies transform their operations and planning with the assistance of digital tools.
They challenged us to deliver a headless eCommerce website that would enable them to target 3 global territories in 3 different languages.
- Lead time:
- 4 Months
- Sector:
- Utilities
- Target Type:
- B2B
- Website Goal:
- Improve the UX & establish eCommerce functionality
- Services:
- Web Design, Web Development, Headless eCommerce, International Targeting, WordPress, Shopify Digital Marketing
The challenge
Qatium challenged us to overhaul their digital user experience and deliver a market leading website experience to their customers.
They were ready to deliver a headless eCommerce website that would provide greater payment dexterity and the ability to set up subscription payments.
- Scope
- Figma Wireframe Prototypes
- Figma Design Prototypes
- UX Design
- WordPress Development
- Multi-lingual & Multi-territory
- Headless Shopify
- Subscription Payments
- Auth0 Integration
- Hubspot Integration
- SEO Strategy
- Content Entry & Migration
- Resource
- 1 x UX & UI Designer
- 1 x Website Designer
- 1 x WordPress Developer
- 1 x Backend Developer
- 1 x Quality Assurance Tester
- 1 x Project Manager
- 1 x SEO Strategist
The website
We delivered a headless Shopify website with a WordPress head that enabled Qatium to set up monthly subscriptions and sell add ons to their packages.
Qatium had an established brand and website design, and wanted to focus on overhauling the user experience design to improve the performance and user flows on their site.
Flexible payments
The client can accept a variety of payment types including single payments, subscriptions, and add ons.
Optimised Checkout
The website leverages Shopify’s checkout process for maximum conversions.
UX Design
Our design work transformed the user experience, increasing conversions and engagement rates.
International targeting
Our team created a multi-territory website that targets 3 European regions in 3 languages. Qatium is able to tailor their messaging, SEO strategy and packages by region and sell in the local currency.
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target territories
Website integrations
Our developers integrated with Auth0, Hubspot and Shopify to deliver the new infrastructure. Hubspot is the master of Qatium’s data and data is passed between systems to ensure that all customer, order and contact form data is unified in one system.
Auth0 is used to determine which products customers have clearance to purchase based on their subscription level. The integration checks the customer record data in Hubspot to approve or disapprove purchases, and then passes completed order data back into Hubspot.
SEO strategy
We delivered an SEO strategy to grow Qatium’s keyword rankings and enable them to be found in search engines by more prospective clients. By focusing on strategic keyword targets that Qatium has a significant opportunity of achieving, they were able to grow their organic market penetration.
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Increase in search engine visibility since launch
In the chart above, blue bars represent positions 1-3 in Google, green represents rankings on the rest of page 1, purple represents page 2 rankings and orange shows pages 3-5.
You can see that rankings rose immediately after the new website launch.
