Elecosoft’s digital products help businesses in the construction industry create operational efficiencies.
Having recently undertaken a rebrand, Elecosoft needed an interactive website design with a strong user experience that would help them to generate new leads and better convert visitors. The site needed to capture the direction of the company and bring their global digital presence up to date.
Elecosoft’s marketing team also challenged us to increase their organic lead generation by focusing on their digital and keyword strategy.
- Lead time:
- 24 weeks
- Sector:
- Construction / Technology
- Target Type:
- B2B
- Demographic:
- Senior Operations, Marketing and Construction Managers
- Website Goal:
- Enable the marketing team, Generate new business
- Services:
- Web Design, Web Development, Digital Strategy, Digital Marketing
- Scope
- Adobe XD Prototypes
- Adobe XD Design
- WordPress CMS
- User Journey Mapping
- Multilingual
- eCommerce Functionality
- Digital River Configuration
- Critical Success Factor Workshops
- Digital Strategy
- SEO
- Resource
- 1 x Project Manager
- 1 x Web Designer
- 1 x Front-end Developer
- 1 x Back-end Developer
- 1 x Quality Assurance Tester
- 1 x Digital Strategist
- 1 x Digital Marketing Specialist
Our Approach
We created a multilingual website that enables Elecosoft to consistently manage their brand and content across their 5 different territories. Elecosoft’s marketing team now has central control of the website and can easily update and manage global content and users. We delivered a multilingual website strategy to ensure that the relevant content ranks in the appropriate territory.
Our development team built the website using flexible modular components that have been coded in line with the company’s brand guidelines. This enables different members of the Elecosoft team to consistently create new pages in accordance with their new brand.
Product showcase
The new website presents Elecosoft’s products alongside easily accessible product resources and documentation.
Central marketing control
Elecosoft’s marketing team has the ability to edit and create content independently.
Interactive timeline
We created an interactive timeline to showcase the history of the company.
Digital Strategy
Elecosoft wanted to reduce the overall number of pages on their website and increase the quality and structure of content to improve the user experience for their customers. Our comprehensive keyword strategy assessed the ranking positions and potential of pages across the website, advising which pages should be removed, updated or stay the same.
A new keyword strategy was implemented across the website to harness the strong trust metrics that the Elecosoft team had already secured over their years in business, and drive organic keyword positions in Google.
To prepare the website for future plans to expand into new markets, our keyword strategy also included research to target new markets, providing the marketing team with the tools they need to launch their products into new target industries.
301 Strategy
With the large amount of change happening across the website and affecting Elecosoft’s content, page structure and URLs, we undertook a 301 strategy to ensure that the transition between websites was smooth. As part of this strategy, each URL from Elecosoft’s old website was mapped to a new equivalent on the new website, offering a seamless user experience.
