One Trading is a trading venue that provides customers with a new way of trading, including access to trades that were previously only accessible to professionals.
In preparation for launch and a fundraising round, One Trading commissioned us to deliver a new Fintech and Crypto Brand Strategy and Fintech and Crypto Brand Identity for the business. They also needed an engaging, eye-catching website design, and support with the implementation of their new brand.
- Lead time:
- 3 Months
- Sector:
- Crypto & Finance
- Target Type:
- B2C & B2B
- Website Goal:
- Launch a new Cryptocurrency offering
- Services:
- Brand Strategy, Brand Identity, Web Design
The challenge
One Trading came to us for help in finding and aligning with their audience. They needed a compelling brand narrative, accompanying visual brand, and a new website to capture the attention of traders and build trust in their platform.
- Scope
- Brand Strategy
- Brand Identity
- Website Design
- Asset Creation
- Copywriting
- Resource
- 2 x Brand Designers
- 1 x Website Designer
- 1 x Project Manager
- 1 x Marketing Strategist
- 1 x Copywriter
Fintech and Crypto Brand Strategy
Operating in a saturated and unregulated market, One Trading wanted to do things differently. They needed a brand & messaging strategy that would enable them to stand out in their market, attract prospective customers, and secure buy-in from investors.
We led a series of brand workshops where we collaborated to establish One Trading’s target audience. We developed 5 core personas including their wants, needs, and pain points. This enabled us to identify how they would interact with One Trading and create aligned messaging for each persona.
Our marketing team developed One Trading’s new vision, mission, values and value proposition, and worked with internal stakeholders to secure the approvals needed from their Senior Leadership Team and Board.
Fintech and Crypto Brand Identity
With the brand strategy in place, our design team harnessed the target audience and messaging insights and created a number of brand concepts for One Trading’s visual brand. The brand identity needed to include a new logo, colour palette, typography, imagery, shape and form, and assets (including dynamic assets, still imagery, and image lock ups). This would all be brought together in a set of brand guidelines for the business.
Our team brought the client’s vision to life, creating a brand identity to represent a financial disruptor operating in the cryptocurrency market. Key brand themes were Technology, Innovation, Disruption and Dynamism.
We developed a number of brand concepts to explore these themes and worked closely with One Trading to develop a visual brand that represented their direction.
Logo
We created the brand icon from the ‘O’ of One Trading. A key differentiator for One Trading was their exclusive Perpetual Futures offering, which is by nature ‘infinite’. We introduced the Mobius strip, a powerful symbol of infinity as well as providing a dynamic and versatile foundation for a engaging design system.
Colour palette
We created a dynamic blue and purple colour palette which is perfectly suited for the cutting-edge world of crypto and digital services. The richness of the blue creates a natural harmony in UI design, with darker tones offering depth and sophistication.
Typography
We selected a number of fonts and styles to provide a high level of flexibility across the brand and design application.
Shape & Form
Our designers leveraged the shape of the icon to create unique patterns and textures that could be used as cut outs, overlays and background patterns.
Bringing it together
We brought together each element of the brand to create an impactful and cohesive brand. The brand guidelines provide a flexible brand system that can be implemented to a high quality by One Trading.
Roll out
We worked with the One Trading team to roll out the implementation of their new brand with a number of assets and templates:
- Slide deck
- Social media posts
- Email signatures & footers
The website
One Trading were planning a high profile outbound launch strategy and needed an engaging website that would successfully capture and convert visitors.
Our Marketing Strategists and UX Designers collaborated to craft a high-performing website structure designed to effectively communicate key messages to target audiences. The website structure was developed to guide users through the conversion funnel by strategically aligning content, qualifying prospects, and offering reassurance and social proof at critical points in the user journey.
We utilised the new brand identity to create a beautiful and engaging website design that leveraged dynamic assets to create visual interest and visually communicate core messages to target audiences. Our copywriters created impactful content for the website to drive optimal marketing performance.
