Ocean Outdoor

A beautiful international website for a specialist media company

Ocean Outdoor is a specialist media company that manages global billboard and digital screen real estate. They manage some of the most iconic landmark advertising locations worldwide.

They needed an international website that would enable their clients to build their own advertising packages in 7 different locations and languages.

 

Lead time:
9 Months
Sector:
Advertising
Target Type:
B2B
Website Goal:
Create a flexible platform for growth that will enable the Ocean Team and deliver a new look & feel
Services:
Web Design, Web Development, International Targeting, WordPress, Digital Marketing, Content Entry

The challenge

Ocean Outdoor challenged us to deliver a modern new website that provided a clean interface for their clients to browse advertising spaces and build Collections.

The client needed a website that would enable their large team to consistently create content with an intuitive CMS. The website needed to be flexible, scalable and enable their marketing team.

Scope
Resource
  • 1 x UX & UI Designer
  • 1 x Website Designer
  • 1 x WordPress Developer
  • 1 x Backend Developer
  • 1 x Quality Assurance Tester
  • 1 x Project Manager
  • 1 x SEO Strategist

The website

The client was looking for an elegant website design that was effortlessly beautiful and high quality. Our designers created a clean design that enabled Ocean’s products and services to shine through.

To simplify the complex user flows on Ocean’s website, our UX design team mapped out new user journeys and page structures to deliver a quality user experience that enabled Ocean’s customers to self-serve and explore advertising spaces.

International targeting

We delivered a multi-territory WordPress website that enables Ocean to deliver regional content and messaging, and targeted regional SEO strategies to deliver the best user experiences and performance outcomes for the website. The website targets 7 global territories in multiple languages.

 

+ 1 7
target territories

Collections builder

Ocean’s clients can browse millions of advertising locations on the website and build them into Collections. Collections work similarly to a wish list where users can save advertising locations into different Collections lists and share their lists with colleagues and clients. Users can also browse networks of locations that are frequently bought together.

Ocean Outdoor receives a copy of each Collection that is created and the associated contact details to help provide a high level of customer service to prospective customers.

Data visualisations

We delivered an engaging way to visualise data and charts to showcase the demographic data of Ocean’s advertising locations and the people who walk by the locations. Our developers integrated with Columbus, Ocean Outdoor’s custom API, to retrieve the data and display it in a beautiful way online.

SEO strategy

Having never previously explored SEO as a marketing channel for the business, opening up an organic traffic channel was a huge opportunity for Ocean.

We worked with Ocean’s marketing team to deliver a strategy that was tailored to their business and offering. Our goal was to attract prospective new clients from search engines by increasing Ocean’s rankings and making them more discoverable for non-branded search terms.

 

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