Compass Carter Osborne (previously Compass Executives) is an executive search recruitment agency that headhunts candidates for senior positions.
Having just merged with another recruitment agency, they were renaming and challenged us to create a new brand and website, and transition their digital presence to represent their next chapter.
- Lead time:
- 3 Months
- Sector:
- Recruitment
- Target Type:
- B2C & B2B
- Website Goal:
- Rebrand, Retain Search Engine Rankings, Represent the new business
- Services:
- Brand Identity, Web Design, Web Development, Digital Marketing
The challenge
Compass Carter Osborne challenged us to deliver a new brand identity and website to elevate their presence in the marketplace. Targeting high level Executives, they needed a professional and corporate look and feel, that would build trust and showcase their expertise.
- Scope
- Brand Identity
- Website Design
- WordPress
- SEO Strategy
- Domain Migration
- International Targeting (UK and US)
- Resource
- 1 x Brand Designer
- 1 x Website Designer
- 1 x WordPress Developer
- 1 x Project Manager
- 1 x SEO Strategist
- 1 x Quality Assurance Tester
The brand
Ahead of the launch of the renamed Compass Carter Osborne, the client challenged us to deliver a professional brand that is authoritative, trustworthy and approachable. It needed to appeal to Executives and command a presence on marketing materials.
At its heart, Compass Carter Osborne stands for diligence, empathy and intelligence. They prioritise accessibility and authenticity and needed the brand to demonstrate these values.
The brand identity project included a new logo, colour palette, typography, imagery, shape and form.
Logo
We created a new adaptive logo with a unique icon and a bold and modern font. In combination, they embody the luxury and authoritative tone of the brand.
The adaptive nature of the logo provides flexibility online and offline.
Colour palette
We created a fresh colour palette that combines dark and light colours for maximum flexibility. Our designers created colour pairings and a set of gradients to be used within the brand.
Typography
Our designers selected a clear font style that represents Compass’ brand goals and can be used flexibility in a number of different ways.
Shape & Form
The deconstruction of the logo icon creates a versatile graphic device that enables design elements to be layered and patterned to enhance visual depth and interest.
Website
Our design team created a beautiful and elevated website design that showcases Compass Carter Osborne’s services and thought leadership, as well as representing their values. Starting with a wireframing process, our team built optimised user journeys for the best user experience.
The use of the new brand provides a deep and rich design that is engaging, professional and approachable.
We developed the new website with WordPress to provide a high level of content management flexibility to the client team.
SEO strategy
Following intense keyword research and analysing hundreds of keywords, our SEO agency team delivered an SEO strategy to secure greater visibility for the client in search engines. Our team delivered best practice technical SEO and on-page optimisation to harness the opportunity for Compass Carter Osborne to be discovered by new clients and candidates.
Domain migration
Our strategists planned and delivered a domain migration, seamlessly transitioning the client from their old brand name and domain to their new domain name. The migration involved a series of steps including a 301 redirect strategy and informing search engines of the move.
