Silver Service Singers creates memorable moments at special events with surprise singing waiters. Having grown the business, they needed an elevated website to attract new customers and generate leads.
We partnered with Silver Service Singers to evolve their brand and deliver a flexible new website that would enable their team and convert more visitors into customers. The website was delivered in line with a digital strategy for the business to increase their visibility and rankings in search engines.
- Lead time:
- 14 Weeks
- Sector:
- Entertainment
- Target Type:
- B2B & B2C
- Target Demographic
- General Public & Event Planners
- Website Goal:
- Generate New Leads & Create An Elevated Design
- Services:
- Web Design, Web Development, WordPress, Digital Marketing, Branding
- Scope
-
- Brand Identity
- Figma Wireframe Prototypes
- Figma Design Prototypes
- WordPress Development
- Nutshell Integration
- SEO Strategy
-
- Resource
- 1 x Website Designer
- 1 x WordPress Developer
- 1 x Backend Developer
- 1 x Quality Assurance Tester
- 1 x Project Manager
- 1 x SEO Strategist
The challenge
Silver Service Singers were ready to create a fresh new website design that utilised their photography and captured the energy they bring to events. It needed to be engaging, dynamic and playful.
With a number of competitors in the market, they challenged us to deliver a website that would help them stand out, build trust and make them the business of choice to their customers.
The brand
Silver Service Singers’ existing brand was sparse and didn’t provide the flexibility to create the design and user experience they needed. We designed the new brand around their existing logo and introduced a new colour palette, font, shape and form.
Shape & form
Our brand designers introduced an arch shape to be used as a portal, mask or cut out for the client’s photography. Not only is the shape a nod to the wedding market, it also draws the eye and creates depth to the website design.
We introduced playful hand drawn shapes including stars, a ‘shine’ effect, arrows, and squiggles. These bring the website design together by guiding the user down the page and breaking up white space.
Colour palette
We introduced a neutral colour palette to compliment the photography. Working mostly at weddings, the colour palette needed to be bridal and sophisticated.
Typography
We introduced a new header font that injects some fun into the new website design.
The website
We created a dynamic WordPress website that captured the high energy and good vibes of Silver Service Singers. The website incorporates a number of interactions and animations that create a playful and exciting feeling.
Our designers created a story-telling component that reveals copy on scroll and enables the client to build suspense as part of an engaging user journey.
Delivered in WordPress, the client has full control over their content and imagery and can continue to evolve the website and create new content.
Reassurance by design
A large percentage of Silver Service Singers’ performances are at weddings and are purchased as gifts for the bride and groom. At a mid-high price-point, the website design needed to reassure parents and grandparents and convert them into enquiries.
To achieve this feeling of trust, we feature review embeds, testimonials, awards and photography which removes barriers to purchase and increases conversion rates.
Digital strategy
Our SEO strategists created an SEO strategy to guide the website project and enable Silver Service Singers to grow their visibility in search engines and attract new organic customers.
Our team researched keywords that prospective customers used to find Singing Waiters and selected the keywords that would drive success for the client. We utilised the strategy to optimise the website for SEO and establish key landing pages.
