Corporate Web Design | Corporate Website Design Agency | Plug & Play

IMImobile are an enterprise software company listed on the AIM market in the London Stock Exchange. With an established and talented internal marketing team who were under pressure to deliver, we needed to collaborate closely to create a website that would enable their internal team to have more control and flexibility.

 

Lead Time: 3 months
Sector: Enterprise Software
Target type: B2B
Demographic: Enterprise Organisations
Website Goal: Generate new enquiries
Services: Web design

Scope

Custom Design
WordPress
Search Engine Optimisation
Multi-Lingual
Marketo Integration

 

Resource

1x Marketing Strategist
2x Website Designer
1x Front-End Programmer
1x Back-End Programmer
1x Project Manager
1x Quality Assurance Tester

Challenge

 

Key to this project was understanding enterprise lead generation and buying cycles. With our experience in delivering compelling marketing to engage with enterprise customers, we were able to craft user journeys that would drive behaviour in IMImobile’s key user archetypes.

 

 

Investor relations

 

As part of IMImobile’s obligations under the AIM market rules we needed to ensure that their share price, public reports, and documents were easily available.

 

Embedded animations

 

To bring the website to life we collaborated with IMImobile’s marketing team to develop micro animations that added movement and interest to their content.

Gated content

 

Working with the Marketo platform we enabled their team to publish their white papers as gated content, where users have to provide personal information to gain access.

In-context sub-nav

 

With complex products and service offerings we designed a sub-nav that scrolled with the page, making each section of the website easy to navigate at all points.

Design approach

 

We needed to create a long-lasting design that would increase visitor engagement. The website CMS needed to be easy for IMImobile to manage post launch as they regularly update banner imagery, text and PDFs.

On-going maintenance and support

 

IMImobile’s marketing team are very proactive and regularly make updates to their website. The CMS is intuitive and flexible so they are able to manage content without support from Plug & Play. IMImobile commissioned an ongoing retainer to develop new features and functionality to ensure that the website remained fresh, up to date and allowed them to innovate at the level they needed.