M&C Saatchi Merlin is one of the UK’s top talent management agencies, managing some of the best talent in the industry.
They challenged us to deliver a bold new website that would showcase their offering and provide increased content management flexibility.
- Lead time:
- 12 weeks
- Sector:
- Entertainment & Sport
- Target Type:
- B2B & B2C
- Website Goal:
- Refreshed design & an improved user experience
- Services:
- Digital Marketing, Web Design, Website Development, SEO
- Scope
- Adobe XD Wireframe Prototypes
- Adobe XD Design Prototypes
- Aesthetic Interaction
- WordPress Development
- Digital Strategy
- SEO
- Resource
- 1 x Website Designer
- 1 x WordPress Developer
- 1 x Digital Marketing Specialist
- 1 x Quality Assurance Tester
- 1 x Project Manager
The challenge
Saatchi were looking for a dynamic new website design that reflected the high energy and momentum of the agency. They wanted their new website to include movement and vibrant use of their brand.
The Saatchi team needed increased control over content in the CMS and the ability to quickly create new pages and pivot content based on the campaigns and events that were topic for their clients.
Our approach
We delivered a powerful new website design that used dynamic animations and interaction aesthetic to elevate the website and provide an engaging user experience. The design style encourages users to explore site content and guides the user journey through to conversion, highlighting call to actions for the user.
Our developers coded the site using WordPress to provide the high level of content control that the team needed. We coded custom designed components that would load quickly and provide a high quality feel when using the website.
SEO
We delivered an SEO strategy to guide the website structure and improve search engine rankings for high value non-branded keywords. By selecting keywords that Saatchi have the best statistical chance of ranking highly, we helped Saatchi to generate valuable new website traffic and new enquiries.
5 Stars for their professionalism, quality and responsiveness.
