Hart Brown

Generating high quality leads with a new website for this law firm

Hart Brown are a law firm based in London and Surrey with a broad range of commercial and personal services ranging from HR and commercial dispute resolution to divorce and clinical negligence. We rebuilt the Hart Brown website, with the primary goal of increasing traffic and improving conversion rates in order to generate more leads.

Lead time:
6 Months
Sector:
Law
Target Type:
B2C & B2B
Demographic:
Individuals & Businesses
Website Goal:
Generate Leads
Services:
Web Design, Digital Marketing
Desktop view of the homepage Legal expert search page on mobile Hart Brown banner on mobile phone view of a services banner

Challenge

Hart Brown wanted to increase their visibility for highly competitive search terms in the London and Surrey areas. As a well-established company, they were keen to go after some of the more competitive keywords to increase their search engine visibility. The goal was to focus on the research stage of the conversion funnel. They wanted to be found by clients searching for lawyers and solicitors with more general keywords such as “Trust Lawyers Surrey.”

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Post-launch website results

Hart Brown target both businesses and consumers across a range of departments. By collaborating with Hart Brown’s internal marketing team we made huge improvements to their keyword rankings in Google.

+ 1 118
Keywords that have increased their positions in Google over a 19 month period post-launch
+ 1 44 %
Percentage increase in Search Visibility as tracked and calculated by Moz.com within 6 months of launch
+ 1 71
The number of keywords that rank in the top 3 positions in Google as tracked by Moz.com
Scope
  • WordPress CMS
  • Responsive Design
  • SEO Strategy
  • SEO Optimisation
  • On-going Support
Resource
  • 1x Marketing Strategist
  • 1x Digital Marketing Specialist
  • 1x Website Designer
  • 1x Front-End Programmer
  • 1x Back-End Programmer
  • 1x Project Manager
The business overview page of Hart Brown

SEO Strategy

We developed a very broad SEO strategy that encompassed all of Hart Brown’s key departments and offices.

Image of the Our People page of the Hart Brown Website

WordPress CMS

The Hart Brown marketing team were enabled to manage and update content, images, menus and pages with an easy to use CMS.

screenshot of the Employment Solicitors and Lawyers page

B2B and B2C

With a broad target audience the website needed to be easy to use for a broad cross section of visitors.

The business overview page of Hart Brown

Brand

We collaborated with Hart Brown’s branding agency to ensure that their website had a visual consistency inline with the agency’s vision.

Collaboration

Hart Brown have an in-house marketing team that manage all of their communication material and events. Their knowledge of the legal sector, their target audiences and competitors was very extensive. This knowledge, combined with our external perspective, insights from other businesses and successful strategies, led to a a fantastic website that benefited from the mix of skills and expertise.

responsive legal website design

Geo-targeting

We executed a strategy for bespoke landing pages for each office location. Users from search engines can land on geo-targeted location pages which act as a gateway to the rest of the website. This was highly successful in targeting audiences in specific regions.

Related work

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