Legal Website Design

Hart Brown are a law firm with multiple offices in London and Surrey. They approached us because they needed a new legal website design. Their existing law firm website design was dated and didn’t respond across different screen sizes. They needed a legal website design that would enable users on mobile phones and tablets to quickly find what they needed and then easily get in touch with Hart Brown.

Our web design Guildford team started the process by understanding the sort of law firm website design that Hart Brown liked. Our law firm website designers showed the Hart Brown marketing team examples of law firm website designs and other industry website examples that we could draw upon for inspiration.

Law firm website design

The next stage in the process was for our team to produce wireframes, demonstrating how users would journey through the website and illustrating the flow of content on each of the legal website’s pages. Once the wireframes were approved, the law firm website design really began, with our team starting first with the homepage and then moving on to the design of the internal pages.

Our law firm website design team then did a thorough handover of their designs to our development team, who spent several months faithfully representing the legal website design in code. The website was built on an easy to manage platform, enabling the Hart Brown internal marketing team to easily update the text and images across their website.

We were extremely pleased with the legal website design that we completed for Hart Brown because their rankings in search engines improved enormously thanks to the efforts of our surrey digital marketing agency . Furthermore, the new law firm website design converted more users that landed on the page because the website was easy to use across all browsers and devices. The website was optimised for desktop devices, mobile phones and tablets, so no matter how users were viewing the website they had a positive experience.

Hart Brown

Generating high quality leads with a new website for this law firm

Hart Brown are a law firm based in London and Surrey with a broad range of commercial and personal services ranging from HR and commercial dispute resolution to divorce and clinical negligence. We rebuilt the Hart Brown website, with the primary goal of increasing traffic and improving conversion rates in order to generate more leads.

Lead time:
6 Months
Sector:
Law
Target Type:
B2C & B2B
Demographic:
Individuals & Businesses
Website Goal:
Generate Leads
Services:
Web Design, Digital Marketing
Desktop view of the homepage Legal expert search page on mobile Hart Brown banner on mobile phone view of a services banner

Challenge

Hart Brown wanted to increase their visibility for highly competitive search terms in the London and Surrey areas. As a well-established company, they were keen to go after some of the more competitive keywords to increase their search engine visibility. The goal was to focus on the research stage of the conversion funnel. They wanted to be found by clients searching for lawyers and solicitors with more general keywords such as “Trust Lawyers Surrey.”

View site

Post-launch website results

Hart Brown target both businesses and consumers across a range of departments. By collaborating with Hart Brown’s internal marketing team we made huge improvements to their keyword rankings in Google.

+ 1 118
Keywords that have increased their positions in Google over a 19 month period post-launch
+ 1 44 %
Percentage increase in Search Visibility as tracked and calculated by Moz.com within 6 months of launch
+ 1 71
The number of keywords that rank in the top 3 positions in Google as tracked by Moz.com

Post-launch keyword results

137 114 91 69 46 23 0 Sep 9 Nov 4 Dec 30 Feb 24 Apr 20 Jun 15 Aug 10 Oct 5 Nov 30 Jan 25 #1-3 #4-10 #11-20 #21-50 #51+
Scope
  • WordPress CMS
  • Responsive Design
  • SEO Strategy
  • SEO Optimisation
  • On-going Support
Resource
  • 1x Marketing Strategist
  • 1x Digital Marketing Specialist
  • 1x Website Designer
  • 1x Front-End Programmer
  • 1x Back-End Programmer
  • 1x Project Manager
The business overview page of Hart Brown

SEO Strategy

We developed a very broad SEO strategy that encompassed all of Hart Brown’s key departments and offices.

Image of the Our People page of the Hart Brown Website

WordPress CMS

The Hart Brown marketing team were enabled to manage and update content, images, menus and pages with an easy to use CMS.

screenshot of the Employment Solicitors and Lawyers page

B2B and B2C

With a broad target audience the website needed to be easy to use for a broad cross section of visitors.

The business overview page of Hart Brown

Brand

We collaborated with Hart Brown’s branding agency to ensure that their website had a visual consistency inline with the agency’s vision.

Collaboration

Hart Brown have an in-house marketing team that manage all of their communication material and events. Their knowledge of the legal sector, their target audiences and competitors was very extensive. This knowledge, combined with our external perspective, insights from other businesses and successful strategies, led to a a fantastic website that benefited from the mix of skills and expertise.

responsive legal website design

Geo-targeting

We executed a strategy for bespoke landing pages for each office location. Users from search engines can land on geo-targeted location pages which act as a gateway to the rest of the website. This was highly successful in targeting audiences in specific regions.

Related work

2 houses on a street

Thakeham

A new website for a house builder in the Home Counties
WordPress for Enterprise web design

IMImobile

A new website for an enterprise organisation
Start your project