John Cullen Lighting is an architectural lighting company that specialises in discrete luxury lighting. They needed a new website to elevate their presence online and generate new business.
We delivered a new website including a browsable product catalogue, alongside a digital strategy to improve the visibility of the website in search engines.
- Lead Time:
- 6 Months
- Sector:
- Lighting & Design
- Target Type:
- B2B & B2C
- Website Goal:
- Improve visibility & user experience
- Services:
- Web Design, Web Development, WordPress, Digital Marketing
The challenge
John Cullen Lighting were ready to invest in a website that would become a marketing tool for the business, attracting and converting customers from search engines.
They challenged us to deliver a modern design that was visual, dynamic and used copy in an engaging and editorial way.
- Scope
- Adobe XD Wireframe Prototypes
- Adobe XD Design Prototypes
- WordPress Development
- SEO Strategy
- Product Catalogue
- PIM Integration
- Spotler Integration
- Search Function
- Multi-territory & International Setup
- Content Migration
- Resource
- 1 x Website Designer
- 1 x WordPress Developer
- 1 x Backend Developer
- 1 x Quality Assurance Tester
- 1 x Project Manager
- 1 x SEO Strategist
The website
We delivered a WordPress website that provides the John Cullen team with the marketing dexterity they need to support their campaigns. The website is dynamic and includes interactive animations as the user scrolls.
John Cullen’s products are at the heart of their business and the website offers a platform for them to be showcased. Products can be featured and linked within images, providing inspiration of how products can be used while also driving sales.
Our team integrated the website with the client’s PIM (Product Information Manager) and their marketing platform, Spotler, which provides consistency of product data and enables John Cullen to engage with their customers in a new way.
Menu
The menu provides a flexible structure to navigate users to deep website content and products.
Product filters
We implemented a product filtering function to enable products to be showcased throughout the website.
Product pages
We created immersive product pages that utilise imagery and animation to elevate the user experience. These pages balance visual and technical content and intelligently manage data tables and downloads.
Digital strategy
Our team collaborated with John Cullen to create and implement a keyword strategy that would enable more prospective clients to find them in search engines. The key was to broaden their keyword range to create a larger market size and increase their potential customer base.
We researched hundreds of keywords and selected those that John Cullen could leverage to improve their website visibility.
