Burns Sheehan is a recruitment agency in London that works in the tech industry. They focus on creating value within the tech community, regularly hosting events and providing opportunities to upskill.
The team was ready to take their website to the next level by developing their marketing strategy and undertaking a full redesign process.
- Lead time:
- 10 Weeks
- Sector:
- Recruitment
- Target Type:
- B2B & B2C
- Website Goal:
- Improve user experience & represent brand values
- Services:
- Web Design, Marketing Strategy
- Scope
- Adobe XD Wireframe Prototypes
- Adobe XD Design Prototypes
- Customer Persona Development
- Key Messaging Development
- Design to Development Hand Over
- Resource
- 1 x Website Designer
- 2 x Marketing Strategists
- 1 x Project Manager
The challenge
Burns Sheehan challenged us to redesign their website by transforming their stakeholder vision into an engaging website with a community feel.
To best serve their audience, Burns Sheehan recognised that they needed to refine their marketing and communication strategy. Collaboratively, we defined their audience personas and created a key messaging strategy for each customer type.
Our approach
We collaborated with the Burns Sheehan team to define their target audience personas and create a key messaging strategy. We used the strategy to guide the new website structure and improve alignment with their target audience.
Our designers created an interactive new website design that positioned Burns Sheehan as the leader in their sector. We handed the completed designs over to Burns Sheehan’s development team, briefing the team on the animations and interactive elements throughout the site.
Marketing strategy
Working closely with the Burns Sheehan team, we created battle cards to represent the goals, challenges and key messages for each customer persona. This enabled Burns Sheehan to consolidate their understanding of their clients and create an effective communication strategy for each customer.
The battle cards act as marketing cheat sheets to facilitate effective and consistent communication across the team when creating and posting content. Burns Sheehan also introduced the battle cards into their onboarding process for new starters to bring them up to speed with their clients and the ways the business helps them achieve their goals.
Job search
We created a dynamic job search that uses a sentence structure to help candidates find job opportunities.
Brand implementation
We worked closely with the Burns Sheehan marketing team to faithfully represent their brand in the new website designs.
Building a community
We created a content hub and event showcase area on the website to support Burns Sheehan’s marketing strategy.
“We came to Plug & Play looking for help designing and rebranding our website at Burns Sheehan. They educated us through every stage of the process from wireframes, to SEO optimisation, to helping us produce audience personas for copywriting. They were always on hand to take on board our feedback and iterations and we’re really pleased with the end result.”
