Aerospace Global News (formerly Farnborough International News Network) is a digital hub that provides news and events to the aerospace community.
Having grown significantly since their inception, they needed a new brand and digital presence to embody their international standing and reach.
- Lead time:
- 5 Months
- Sector:
- News & Aerospace
- Target Type:
- B2B & B2C
- Website Goal:
- Create an International Brand, Grow Market Penetration, Improve UX
- Services:
- Branding, Web Design, Web Development, WordPress, Digital Marketing
The challenge
Aerospace Global News challenged us to create a new brand identity and website that would increase their reach and enable them to engage a greater number of people in the aerospace community.
- Scope
- Brand Identity
- Website Design
- WordPress Development
- Engage CRM Integration
- SEO Strategy
- Domain Migration
- Content Migration
- Resource
- 1 x Website Designer
- 1 x WordPress Developer
- 1 x Quality Assurance Tester
- 1 x Project Manager
- 1 x SEO Strategist
The website
We delivered a modern news website with WordPress that utilises white space, video and sticky components to provide a clear and engaging user experience.
Our developers integrated the website with Engage, the client’s CRM, and implemented static publishing for speed and security. Aerospace Global News provides a live stream of the Farnborough airshow each year which attracts thousands of visitors to their website. Static publishing enables the website to handle large traffic surges without disruption.
Advertising placements
The website design accommodates paid advertising placements that create a new revenue stream for the client.
Domain migration
We launched the new website on a brand new domain, implementing best practice processes to seamlessly transition the website URLs, visitors and keyword rankings to the equivalent new pages.
Our process included a comprehensive 301 strategy and redirects, a keyword strategy and critical actions in Search Console.
The brand
The client made the decision to rebrand from Farnborough International News Network to Global Aerospace News and required a new logo and supporting brand identity to assist the transition. They new brand needed to represent their global standing and reputation, and bring them in line with other leading news outlets.
Logo
Our team created a new icon for the logo, taking inspiration from triangular shape of the previous logo.
Patternation
We introduced a line pattern within the brand that creates design depth and can be used in place of imagery to elevate visuals.
Typography
We selected typographies that were clean, professional and aligned with the style of leading global news websites.
Colour
We introduced a new colour palette that reflects the professional and forward-thinking nature of the business.
SEO strategy
Our SEO strategy assessed hundreds of potential keywords for the new website and selected the keywords that the client had a statistical chance of success achieving.
Our team created optimised category pages that act as key navigation pages and as entry points to the website from search engines when users search for aerospace news.
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1
243
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Increase in search engine visibility
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1
222
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Increase in page 1 keyword rankings
In the chart above, blue bars represent positions 1-3 in Google, green represents rankings on the rest of page 1, and purple represents page 2 rankings.
You can see that rankings immediately began to climb following the launch of the new website.
