Many of our clients are already using Shopify and have identified a number of platform challenges that are starting to hold back growth. They need a Headless strategy to overcome some of the common Shopify pitfalls and enable their team.
Other clients have identified Shopify as an eCommerce platform that might be suitable for their business and are looking to replatform with a headless solution to reap the benefits that come with using Shopify.
Marketing Managers approach us looking for performance improvements on their eCommerce website, including increased SEO rankings, speed and greater content management flexibility.
Headless strategies can notoriously help to achieve business goals or exacerbate existing challenges. Our experienced team will advise on the advantages and shortfalls of different Headless strategies in relation to your business objectives, ensuring that your selected strategy will drive success for the business.
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Marketing Team enablement is a requirement for the majority of our website projects. Although the actions needed to enable teams can vary, common requests include greater control over on-page content, the ability to create new pages, create new product categories, and more control over the factors that impact SEO such as URL structure.
We provide full transparency over the pros and cons of different Headless solutions and how they specifically apply to your team. In this way, you are enabled to make the right decision for your business.
Our lived experience of working on eCommerce websites in highly competitive markets, is that alignment between target keywords and landing page URLs makes a huge difference to ranking performance. The Headless solution selected can have a significant impact on SEO performance. For example, reheading with a CMS like WordPress can improve SEO control and optimisation, whereas SEO is a critical limitation of PWAs on Shopify.
Household brands often have an audience actively looking for their products so SEO is less important to them. However, smaller businesses rely on discovery to fuel their retail strategy and SEO optimisation can be fundamental to their success or failure.
“Our internal team was impressed by the quality of their work. It was a really positive experience. We developed a great relationship with them. We’ve ended up with a better version of the product than we started with. It’s scalable and more robust and it’s enabling us to partner with other organizations in a meaningful way. We would like to work with them again on other projects.”
A Headless Shopify approach gives Marketing and eCommerce Managers the opportunity to achieve a truly omnichannel user experience. If your business has a number of customer facing interfaces including websites and apps, a Headless strategy may help you to use a single backend system as a consistent source of data for orders, stock and product data. The impact of going Headless is that you can provide a consistent user journey where the user experience can be optimised.
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