The head of Google’s web spam team, Matt Cutts, has explained that although guest blogging is okay, it shouldn’t be done in order to build links and increase a website’s ranking on Google.
The SEO community panicked on Monday (20th of January) when Mr Cutts announced that guest blogging is “done”, but he has now clarified that he was simply warning that low-quality content will suffer in the future.
According to marketingland.com, Mr Cutts wrote on his blog: “There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there.”
He added that in recent months, the practice of guest blogging has become more spammy, as now low-quality sites are using it as their link-building strategy. Those that are approached by guest bloggers should be cautious as to their intentions, he noted.
Some SEO experts are concerned that Mr Cutts’ warning could mean Google may be rolling out a new update soon. Over the past couple of years, Mr Cutts has noted that the practice of guest blogging for SEO has gotten worse, reports searchengineland.com.