Brits are set to increase their online spending this year, with the average Briton predicted to fork out more than £1,000 in 2014, research has shown.
The study, commissioned by the owners of Vouchercodes.co.uk and RetailaMeNot also revealed that total online sales will grow by 16 per cent, meaning sales in the UK will hit £45 billion.
According to ibtimes.co.uk, the average shopper in the UK spends £59 pounds each time they head online to make their purchases.
The research says that consumers do this on average 18 times every year, which works out at around once every three weeks.
Guillo Montemagno, SVP of international at RetailMeNot, told internetretailing.net that the activity of online shopping is becoming increasingly commonplace in the UK. The growth is being driven by consumers consistently using the internet to purchase things, whilst in the past it was used on a one-off basis.
Whilst speaking about the UK market, Mr Montemagno said: “With such a competitive retail environment it’s more important than ever that retailers look to mobile devices and the web to incentivise shoppers to make purchases online and in-store. Successful retailers will consider the internet not as a threat but as a powerful complement which can help them increase their sales.”