Vungle
An ecosystem of new websites for a leader in biopharma
We’ve already noticed a spike in sign ups since launch. They’ve brought the new Vungle brand to life and I can’t recommend these guys enough.
Vungle
An ecosystem of new websites for a leader in biopharma
Vungle is a San Francisco based in-app advertising business serving mobile app and game developers across the world. In a competitive market they strive to continually innovate.
Vungle wanted to launch a new digital presence to bring their brand to life and improve their Saas platform sign-up conversion rates.
- Lead time:
- 7 weeks
- Sector:
- B2B, SaaS, Technology
- Target type:
- B2B
- Demographics:
- Technical buyers
- Website goals:
- SaaS Platform Conversion Rate, Marketing Team Enablement
- Services:
- Multilingual Websites, Websites
- Services:
- Wirehive 100 Awards - B2B Site Of The Year WinnerUK Digital Growth Awards - B2B Site Of The Year Nomination
The Vungle website focused on delivering a quality finish and providing a seamless user experience. This has been reflected in the post launch results which show huge increases in organic traffic and engagement.
+7%
Increase in platform sign ups since launch as tracked by Google Analytics.
+43%
Increase in page views since launch as tracked by Google Analytics.
+77%
Increase in UK search engine visibility 6 months after launch
We delivered an innovative new website with a quality but playful look and feel. This was achieved using subtle animations and clever user journey mapping to bring the Vungle brand to life, driving sign ups to their SaaS platform.
The final website includes content in 4 different languages and enables the team at Vungle to tailor their content and marketing strategy to each regional audience.
‘V expression’ is a core component of Vungle’s brand and represents the message of “Creativity In, Performance Out”.
Our designers and front end developers worked closely together to create animations that reflect the Vungle brand.
Vungle’s key call to action: ‘sign up’ features throughout the site to drive users to complete their user journey.
Within 6 months of launch, the Hanson Wade websites had secured huge increases in keyword rankings. In many cases, going from ranking nowhere to page 1 of Google.
Call to actions and banners animate together to create the illusion that the user has not changed page.
As part of a company re-brand by MultiAdaptor, Vungle’s three main services of Advertise, Monetize and Creative Labs were given their own colour palette and ‘V Expression’. We implemented these throughout the service pages to provide cues to the user about their location on the site and to highlight the user journey for each service.
The Vungle website delivers content in 4 different languages, including English, Japanese, Chinese and Korean. We delivered the site on a single domain, using subdirectories to manage the content for each territory. We configured the WordPress CMS to enable simple content management of multilingual copy that uses both latin and non-latin character sets.
Plug & Play have surpassed our expectations and delivered a website to smash our competitors. Their creatives really grasped the brief and brought some fantastic ideas to the table, pushing the boundaries for our industry. It’s early doors but we’ve already noticed a spike in sign ups since launch. They’ve brought the new Vungle brand to life and I can’t recommend these guys enough.
Sean Cornell, Creative Lead @ Vungle
